Make Us Dream: A Fan's View of the 2013/14 Season


Book Description

LAST summer few football fans would've given Liverpool a realistic chance of Champions League qualification, let alone a title challenge sustained to the final day. But one man believed. The 2013/14 season marked the year when Brendan Rodgers revolutionised the club by restoring the faith and reconnecting it with its fans. Throughout the entire campaign he oversaw a breathtaking brand of football spearheaded by Suarez, Sturridge, Sterling and Steven Gerrard - or "poetry in motion" as the Anfield faithful called it. Kopites asked the squad to ""make us dream,"" and Liverpool were finally awoken from being one of the game's sleeping giants to becoming a force again. Relive all the classic moments through the eyes of a diehard supporter on the road with Rodgers' Reds. And experience fly-on-the-wall accounts of the sights, sounds, songs and smells of match-days. Crammed with in-depth analysis, humour and facts Make Us Dream is not the closing of a chapter, but the start of a compelling new one."







Fans


Book Description

The perfect book for everyone cheering from the couch during the Tokyo Olympics Larry Olmsted’s writing and research have been called “eye-opening” (People), “impressive” (Publishers Weekly, starred review), and “enlightening” (Kirkus Reviews). Now, the New York Times and Washington Post bestselling author turns his expertise to a subject that has never been fully explored, delivering a highly entertaining game changer that uses brand-new research to show us why being a sports fan is good for us individually and is a force for positive change in society. Fans is a passionate reminder of how games, teams, and the communities dedicated to them are vital to our lives. Citing fascinating new studies on sports fandom, Larry Olmsted makes the case that the more you identify with a sports team, the better your social, psychological, and physical health is; the more meaningful your relationships are; and the more connected and happier you are. Fans maintain better cognitive processing as their gray matter ages; they have better language skills; and college students who follow sports have higher GPAs, better graduation rates, and higher incomes after graduating. And there’s more: On a societal level, sports help us heal after tragedies, providing community and hope when we need it most. Fans is the perfect gift for anyone who loves sports or anyone who loves someone who loves sports. “Olmsted opens a window into a psychologically compelling world of passion and purpose.” —Harvey Araton, author of Our Last Season: A Writer, a Fan, a Friendship




Make Us Dream


Book Description

Liverpool's 201314 campaign was no ordinary football season. It was the season when everything changed. A year of hope, fantasy, adventure; where joyous reclamation met crushing disappointment and won. A season defined by many individuals, moments, goals and memories. A time when the brand of heroic and daring football - and footballers - that seemed consigned to the sepia toned era of the game's past returned. It was a season when millions of Liverpool supporters dared to dream again. And yet as records tumbled and players wowed, it was a season that ultimately transcended football, in which a fanbase were reminded what they love most about the game and their club: excitement, spirit and pride. In Make Us Dream, The Anfield Wrap's Neil Atkinson and John Gibbons take us on a journey through Liverpool's most remarkable Premier League season. In a journey that takes them from Melbourne to Merseyside and all places in between, they detail the explosion of belief from Liverpool's worldwide diaspora. Demonstrating how Liverpool's season impacted a club and support at a crossroads between its past and football's future, the authors are joined by a series of guest writers, sharing their own impressions and experiences. Between them they create a compelling and passionate narrative of a club, city and supporter base having the most fun in the world.




Routledge Handbook of Football Marketing


Book Description

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.










Benedict Cumberbatch: In Transition


Book Description

Tinker Tailor Soldier Spy, War Horse, Star Trek: Into Darkness, The Hobbit trilogy, Twelve Years a Slave, August: Osage County, The Fifth Estate; Hedda Gabler, After the Dance, Frankenstein; Hawking, To the Ends of the Earth, The Last Enemy, Parade's End, and, of course, Sherlock. For most actors, these stellar cinematic, theatrical, and television events would be the highlights of a lifetime's work. On Benedict Cumberbatch's résumé they are only a few of many entries. Especially since 2010, his performances have garnered a plethora of best actor awards, both in the theatre (Evening Standard Theatre Award, Critics Circle Theatre Award, and Olivier Award), by playing the dual roles of Victor Frankenstein and the Creature in the National Theatre's Frankenstein, and on television (Broadcasting Press Guild Award, Critics Choice Television Award, Crime Thriller Award, and TV Choice Award), by starring as the titular Holmes in the BBC's Sherlock. Add these and other recent accolades to nearly a decade's nominations and awards (such as the Golden Nymph as best actor in Hawking), and it's easy to see why Benedict Cumberbatch is often hailed as the actor of his generation. Cumberbatch's body of work further includes indie films, radio plays and series, television documentaries, live dramatic readings, multimedia advertisements, and even the occasional stint as a fashion model. He often shares an intriguing perspective on his profession, as evidenced in sometimes controversial interviews. He has become so much in demand that online box offices crash when tickets for his performances go on sale, and, before a Cheltenham Literature Festival Q&A session, fans overwhelmed Twitter when so many responded immediately to a call for questions. Cumberbatch consistently is a top name on lists ranging from sex appeal to global influence. In 2012 he beat David Beckham in the former and U.S. President Barack Obama in the latter. Increasingly, part of Cumberbatch's job involves the role of celebrity. Benedict Cumberbatch is at a pivotal point in his profession, and his career trajectory especially as documented in entertainment media permits a closer examination of just what it means to be a celebrity or star in Britain or the U.S. and how an actor may be perceived very differently in London or Hollywood. This performance biography is an analysis of a man in transition from working actor to multimedia star, as well as the balance between actor and celebrity. It looks at what makes this actor so well suited to play one of popular culture's iconic characters, Sherlock Holmes, and how Sherlock is so well suited to propel Cumberbatch toward greater global fame.







Gossip Girl


Book Description

Gossip Girl: A Critical Understanding provides a critical analysis of The CW’s hit teen television drama Gossip Girl. Lori Bindig analyzes episodes as a set of media texts that blur the boundaries between hegemonic and counter-hegemonic content. Using political economy, textual and audience analyses, Bindig dissects how the show presents ideological content in regard to gender, race, class, sexuality, and consumerism, ultimately unearthing potential ramifications of Gossip Girl and other popular media texts. In addition, Bindig examines the expansive fan community and its engagement with the show through online forums and YouTube. Gossip Girl: A Critical Understanding will appeal to scholars of media, audience studies, and popular culture.