Author : Jacek Pogorzelski
Publisher : Emerald Group Publishing
Page : 242 pages
File Size : 50,77 MB
Release : 2018-06-14
Category : Business & Economics
ISBN : 1787561038
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Author : Thomas Gad
Publisher : Pearson Education
Page : 206 pages
File Size : 47,15 MB
Release : 2001
Category : Business & Economics
ISBN : 9780273653684
This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.
Author : 布卢姆斯伯里出版公司
Publisher : 中信出版社
Page : 2176 pages
File Size : 27,33 MB
Release : 2003
Category : Business
ISBN : 9787800736599
责任者取自版权页。
Author : María Jesús Yagüe Guillén
Publisher : MDPI
Page : 122 pages
File Size : 36,47 MB
Release : 2019-09-23
Category : Business & Economics
ISBN : 3039213350
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author : Mrs. Beeton (Isabella Mary)
Publisher :
Page : 2298 pages
File Size : 44,8 MB
Release : 1909
Category : Cookery, English
ISBN :
Author : Mrs. Beeton (Isabella Mary)
Publisher :
Page : 1882 pages
File Size : 25,28 MB
Release : 1888
Category : Chores
ISBN :
Author : Chris McChesney
Publisher : Simon and Schuster
Page : 352 pages
File Size : 35,82 MB
Release : 2016-04-12
Category : Business & Economics
ISBN : 1451627068
BUSINESS STRATEGY. "The 4 Disciplines of Execution "offers the what but also how effective execution is achieved. They share numerous examples of companies that have done just that, not once, but over and over again. This is a book that every leader should read! (Clayton Christensen, Professor, Harvard Business School, and author of "The Innovator s Dilemma)." Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it s likely no one even noticed. What happened? The whirlwind of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. "The 4 Disciplines of Execution" can change all that forever.
Author : Alan Watkins
Publisher : Kogan Page Publishers
Page : 248 pages
File Size : 34,63 MB
Release : 2015-12-03
Category : Business & Economics
ISBN : 0749474653
Today's leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other people. 4D Leadership is what happens when this step-change in doing, being and relating takes place. When you move up to the next level of ability and sophistication in these three dimensions, you will have unlocked the fourth dimension (verticality) and you will receive a significant competitive advantage. Neuroscientist and leadership coach Dr Alan Watkins draws on groundbreaking research into adult development to present a framework that will transform your ability to excel as a leader. 4D Leadership isn't just a software patch for leadership skills: this is an upgrade to the next level of the human operating system, the next level of leadership development. 4D Leadership is the book for: anyone who feels overwhelmed by the competing priorities of their jobs; anyone who feels stressed by trying to maintain competitive advantage through innovation; anyone looking to develop a more responsive and rewarding strategy, drive change and take people with them, and become a truly rounded and 4-dimensional leader.
Author : Wided Batat
Publisher : SAGE
Page : 318 pages
File Size : 14,32 MB
Release : 2019-04-29
Category : Business & Economics
ISBN : 1526483564
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
Author : Marty Neumeier
Publisher : Pearson Education
Page : 171 pages
File Size : 12,50 MB
Release : 2006-09-20
Category : Computers
ISBN : 0132798123
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
