Author : Riyad Eid
Publisher :
Page : 405 pages
File Size : 36,89 MB
Release : 2013
Category :
ISBN : 9781466636330
Author : Eid, Riyad
Publisher : IGI Global
Page : 427 pages
File Size : 33,80 MB
Release : 2013-03-31
Category : Business & Economics
ISBN : 1466636327
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Author : Sami F. Elestwani
Publisher :
Page : pages
File Size : 36,57 MB
Release : 2015
Category : Loyalty
ISBN :
With the recent advancements in information and communications technology, e-contact centers have taken on a new role in the retail world. They have become an essential gateway to retailers’ relationship with their customers. The use of consumer-trusted advanced communication technologies in e-contact centers has been found to play an important role in the creation of customer loyalty. The purpose of this study was to investigate the effect of consumer trust in information and communication technology on the trust, satisfaction, and loyalty that customers develop with e-contact centers and to provide an integrated model to assess the effect of a trust-satisfaction-loyalty link to e-contact centers on the formation process of their loyalty to retailers. The results suggest that trust in communication technology plays an important role in the formation process of customer trust, satisfaction and loyalty within e-contact centers, and that customer trust, satisfaction, and loyalty to e-contact centers are linked to their loyalty to retailers.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 818 pages
File Size : 39,93 MB
Release : 2018-11-09
Category : Business & Economics
ISBN : 152257767X
As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Author : Casademunt, Ana María Lucia
Publisher : IGI Global
Page : 334 pages
File Size : 24,33 MB
Release : 2016-04-22
Category : Business & Economics
ISBN : 1522503579
Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.
Author : Deželan, Tomaž
Publisher : IGI Global
Page : 356 pages
File Size : 48,51 MB
Release : 2016-02-09
Category : Political Science
ISBN : 1466698802
Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.
Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
Page : 345 pages
File Size : 36,46 MB
Release : 2016-01-07
Category : Business & Economics
ISBN : 1466697628
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Author : Nas?r, Süphan
Publisher : IGI Global
Page : 340 pages
File Size : 22,59 MB
Release : 2015-03-31
Category : Business & Economics
ISBN : 1466682329
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Author : Nahon-Serfaty, Isaac
Publisher : IGI Global
Page : 326 pages
File Size : 17,21 MB
Release : 2014-01-31
Category : Language Arts & Disciplines
ISBN : 1466650362
"This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--
Author : Singh, Surabhi
Publisher : IGI Global
Page : 251 pages
File Size : 37,65 MB
Release : 2017-06-16
Category : Business & Economics
ISBN : 1522526579
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.
