Market Like You Mean It


Book Description

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed. Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.




Smile Like You Mean It


Book Description

After Charlotte's father died, her mother changed. She became cold and distant, and Charlotte slowly withdrew into herself. She spent years feeling lonely and insignificant, and rarely spoke more than a few words to anyone. One night, after a traumatic incident instigated by her mother, Charlotte is arrested and taken to juvie.A year later, Charlotte's being released from juvie for the second time. Instead of an awful group home, her social worker brings a welcome surprise: Charlotte's long-forgotten uncle, Arthur, who is all too eager to help her after everything she's been through. When Charlotte learns that Arthur has a step-son her age, she's even more apprehensive. How could he not resent having a stranger thrust into his home and family?To her surprise and relief, Sebastian is kind and friendly. He and his four best friends-Grayson, Remy, Liam, and Elliot-make Charlotte feel welcome. They never make Charlotte feel badly about her past or her anxiety. They make her feel seen. As she gets to know the boys, she realizes they each have their own issues and demons they're fighting, and she forms a unique bond with their group.It doesn't help that they're ridiculously attractive. How could Charlotte not fall in love with all five of them?




Roar Like You Mean It!


Book Description

The sales profession should be the most noble, the proudest of professions. A true sales champion, through his actions, changes lives, companies and entire industries. For anything to truly happen in our economy, a sale must first take place. Whether we are selling ideas, products or services, our economy thrives or dies as a result of the sales process. At some point in history, the sales profession took in incredible hit. As much as it pains me to say it, we did it to ourselves. As with any profession, there are those who inflict pain and loss as a result of their efforts. It comes in many forms. There are those who fail to accept the appropriate training and those who will embellish the facts in order to secure the order. We have seen those who fail to follow through on promises and those who simply fail to follow up. And there are those unfortunate few who have blatantly lied to get ahead only to leave our profession bearing the burden of a poor, sordid reputation. It doesn’t have to be this way. It’s time for the lions to roar!




Money Like you Mean It: Personal Finance Tactics for the real World ǀ A simple guide to master personal finance and make more money


Book Description

Confused whether to buy a house or rent it? How to manage debts? Is it really essential to have a passive income source to aid wealth creation? MONEY LIKE YOU MEAN IT is a personal finance tool kit to help you manage finance in the real world. For the new age investors, who want to make the most of what they have, this is a treasure trove of information! - Smart tools to aid wealth generation and management - Learn the ins and outs of smart borrowing and debt management - Practical insurance advice and budgeting techniques - Hands-on insights into savings for retirement - Packed with recent and relevant examples




Play Like You Mean It


Book Description

No football fan will want to be without the book that delivers pure, unfiltered Rex Ryan—head coach of the New York Jets and one of the most popular, outspoken, well-liked, and widely respected personalities in the National Football League. Rex Ryan is known for his exuberance . . . and Play Like You Mean It explores every aspect of Ryan’s amazing passion for the game of football, plus the lessons he has learned in leadership and motivation during his years in and around the game. In his own words, Ryan takes readers behind the scenes of the NFL as he shares colorful football stories from his experiences with the Jets and the Ravens as well as his years recruiting players, coaching college foot­ball, and growing up as a child of legendary NFL coach Buddy Ryan. Rex’s unique brand of enthusiasm and motiva­tion comes through on every page. Most of all, fans will get insider access to Ryan’s headline-grabbing, brutally honest, and undeniably entertaining views on the NFL . . . and the very human side of the larger-than-life athletes who devote their lives to the game of foot­ball. From Ryan’s acceptance of the Jets head coaching job to his success in turning around a team that has long been number two in New York, from his drafting and believing in Mark Sanchez to kicking off the 2010 season with massive expectations (and a target on his back)—this book goes deep, and entertains on every level.




Live Like You Mean It


Book Description

Scripture tells us we are “God’s workmanship,” born to participate in intimate relationship with God. We are to do the work of His kingdom—this is foundational to our identity. This book will show you how to respond to your God-inspired inner urgings and live them out intentionally. Discover your true significance and priorities in living out the incredible work of God’s kingdom. A great discipleship tool, Live Like You Mean It also can be used in a missional setting or for personal spiritual growth.




Listen Like You Mean It


Book Description

“Full of revealing, instantly applicable ideas for leveraging your strengths and overcoming your weaknesses.” —Adam Grant, author of Think Again and Originals, and host of the TED podcast WorkLife For many of us, listening is simply something we do on autopilot. We hear just enough of what others say to get our work done, maintain friendships, and be polite with our neighbors. But we miss crucial opportunities to go deeper—to give and receive honest feedback, to make connections that will endure for the long haul, and to discover who people truly are at their core. Fortunately, listening can be improved—and Ximena Vengoechea can show you how. In Listen Like You Mean It, she offers an essential listening guide for our times, revealing tried-and-true strategies honed in her own research sessions and drawn from interviews with marriage counselors, podcast hosts, life coaches, journalists, filmmakers, and other listening experts. Through Vengoechea’s set of scripts, key questions, exercises, and illustrations, you’ll learn to: • Quickly build rapport with strangers • Ask the right questions to deepen a conversation • Pause at the right time to encourage vulnerability • Navigate a conversation that’s gone off the rails Now more than ever, we need to feel heard, connected, and understood in a world that keeps turning up the volume. Warm, funny, and immensely practical, this book shows you how.




Money Like You Mean It


Book Description

“The first personal finance book for the 2020s: expensive housing, BNPL, side hustles, negotiating a raise, and much more. Erica Alini is one of Canada’s top personal finance pros, and this book shows it.” —ROB CARRICK Wrestle debt to the ground. Figure out whether you should rent or buy. And determine if a side hustle is really worth the hassle. Get a job, buy a house, spend less than you make, and retire at sixty-five. That’s advice for a world that has largely disappeared. Even good jobs today often have no guarantee of stability. Home prices have reached the stratosphere. Meanwhile, student debt drags you down just as you're trying to take off in life. To survive and thrive in today’s reality, you need a whole new personal finance tool kit. Personal finance reporter Erica Alini blends the big picture with practical advice to give you a deeper understanding of the economic forces that are shaping your financial struggles and how to overcome them. Packed with concrete tips, Money Like You Mean It covers all the bases: from debt to investing and retirement, plus renting versus buying, and even how to tell whether a side gig is really worth the effort. It’s the essential road map you need to make it in the current economy.




Loving Like You Mean It


Book Description

A 2019 Nautilus Silver Book Award Winner You can't fix what you don't see. But with awareness and the right tools, real change can and does happen. No matter how hard we try, many of us struggle to make love work with our partners. The problem, as clinical psychologist Dr. Ron Frederick explains, is that our brains are running on outdated software. Without us knowing it, our early relationship programming causes us to fear being more emotionally present and authentic with our partners—precisely what’s needed to build loving connections. But we don’t have to remain prisoners to our past. Grounded in cutting-edge neuroscience and attachment theory, Loving Like You Mean It shares a proven four-step approach to use emotional mindfulness to break free from old habits, befriend your emotional experience, and develop new ways of relating. The capacity for deep, loving connections is inside all of us, waiting to come out. By practicing the science behind loving like you mean it, your relationships can be fuller and richer than you ever imagined.




How to Market to People Not Like You


Book Description

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.