Market Promotion Policies in India


Book Description

Papers presented at a national seminar.







OECD Food and Agricultural Reviews Agricultural Policies in India


Book Description

This report assesses the performance of agricultural and food policy in India and calculates a set of policy indicators providing a comprehensive picture of agricultural support. These indicators, developed by the OECD, are already used regularly in the analysis of the agriculture and food ...







Export Marketing


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Economic Reforms in India


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Marketing Management


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Library Management and Marketing in a Multicultural World


Book Description

Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.




Marketing Strategies and Consumer Satisfaction


Book Description

On this Earth every creature has its own language and method for communicating with each other. Without Communication nobody can live properly in the society. Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behaviour. In communication process, a sender(encoder) encodes a message and then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel.