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MARKET RESEARCH ON Knowledge Transfer Services as a Novel International Educational Tourist Option in the UK

Author : Ravi Kiran G

Publisher :

Page : 74 pages

File Size : 16,14 MB

Release : 2020-07-14

Category :

ISBN :

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Book Description

This paper discusses on a novel tourist service, knowledge transfer services and the possibility of its integration in educational tourism industry in the UK. For this purpose, this paper develops a model, which helps to explain the relationship between the customer preference and factors such as gender, work experience and geographic distance of the destination. This paper also gives recommendations and strategies that will be beneficial for companies while commencing the business operations of knowledge transfer services.



Research Handbook on Knowledge Transfer and International Business

Author : Khan, Zaheer

Publisher : Edward Elgar Publishing

Page : 256 pages

File Size : 45,59 MB

Release : 2022-01-13

Category : Business & Economics

ISBN : 1788976118

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Book Description

This comprehensive and engaging Research Handbook provides a full examination of the modes and mechanisms of international knowledge transfer. Furthermore, it also provides in-depth insights into international knowledge transfer related challenges faced by multinational enterprises (MNEs).



The Routledge Handbook of Health Tourism

Author : Melanie Kay Smith

Publisher : Taylor & Francis

Page : 487 pages

File Size : 21,92 MB

Release : 2016-11-10

Category : Business & Economics

ISBN : 1317437500

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Book Description

The Routledge Handbook of Health Tourism provides a comprehensive and cutting-edge overview of the philosophical, conceptual and managerial issues in the field of health tourism with contributions from more than 30 expert academics and practitioners from around the world. Terms that are used frequently when defining health tourism, such as wellbeing, wellness, holistic, medical and spiritual, are analysed and explored, as is the role that health and health tourism play in quality-of-life enhancement, wellbeing, life satisfaction and happiness. An overview is provided of health tourism facilities such as thermal waters, spas, retreats and wellness hotels and the various challenges inherent in managing these profitably and sustainably. Typologies are given not only of subsectors of health tourism and related activities but also of destinations, such as natural landscapes, historic townscapes or individual resources or attractions around which whole infrastructures have been developed. Attention is paid to some of the lifestyle changes that are taking place in societies which influence consumer behaviour, motivations and demand for health tourism, including government policies, regulations and ethical considerations. This significant volume offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text is international in focus, encouraging dialogue across disciplinary boundaries and areas of study and will be an invaluable resource for all those with an interest in health tourism.



Sustainable Tourism

Author : David A. Fennell

Publisher : Channel View Publications

Page : 415 pages

File Size : 44,57 MB

Release : 2020-01-30

Category : Science

ISBN : 1845417682

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Book Description

This new textbook provides a comprehensive overview of sustainable tourism framed around the UN’s sustainable development goals. It examines the origins and dimensions of sustainable tourism and offers a detailed account of sustainable initiatives and management across destinations, the tourism industry, public sector and leading agencies. The book explores the principal values and priorities in sustainable development through a better understanding of values, ethics and human nature. It covers a broad range of studies from an array of disciplinary perspectives and includes learning objectives, discussion questions and international case studies throughout. It is an important text for students and researchers in tourism and sustainability.



Digital and Social Media Marketing

Author : Nripendra P. Rana

Publisher : Springer Nature

Page : 337 pages

File Size : 42,82 MB

Release : 2019-11-11

Category : Business & Economics

ISBN : 3030243745

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Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.



Harnessing Social Media as a Knowledge Management Tool

Author : Chugh, Ritesh

Publisher : IGI Global

Page : 417 pages

File Size : 23,70 MB

Release : 2016-07-13

Category : Business & Economics

ISBN : 1522504966

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Book Description

Knowledge is a valuable resource that must be managed well for any organization to thrive. Proper knowledge management practices can improve business processes by creating value, however, the available tools meant to aid in the creation, collection, and storage of information have drastically changed since the emergence of social media. By using this collaborative online application for engaging with information, organizations are able to precisely disseminate knowledge to the correct audience. Harnessing Social Media as a Knowledge Management Tool explores the usage of social media in managing knowledge from multiple dimensions highlighting the benefits, opportunities and challenges that are encountered in using and implementing social media. This publication endeavors to provide a thorough insight into the role of social media in knowledge management from both an organizational and individualistic perspective. This book elucidates emerging strategies perfect for policy makers, managers, advertisers, academics, students, and organizations who wish to effectively manage knowledge through social media.



Social Science Research

Author : Anol Bhattacherjee

Publisher : CreateSpace

Page : 156 pages

File Size : 29,38 MB

Release : 2012-04-01

Category : Science

ISBN : 9781475146127

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Book Description

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.





International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality

Author : Anukrati Sharma

Publisher : Springer

Page : 0 pages

File Size : 46,22 MB

Release : 2024-11-01

Category : Education

ISBN : 9789819743179

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Book Description

This handbook provides new dimensions and directions to design tourism education curriculums and transform students' learning. It delves into issues such as job opportunities, business opportunities, required skill sets, and the role of critical and creative thinking in tourism education, and focuses on a shift in mindset from R&D (research and development) to L&D (learning and development), to aid in gaining in-the-field knowledge. It presents a global perspective on the latest trends, innovative curriculum, research, and skill needs in the travel, tourism, and hotel industry via empirical, theoretical, and conceptual chapters, as well as through global case studies. This handbook explores how to develop the skills, attributes and prospects for employment in these competitive industries, and also highlights what employers in the tourism and hospitality sectors expect from graduate and/or post-graduate candidates. Besides examining the contribution of tourism education towards a better society, this handbook introduces a new way of designing curriculums, and examines the past practices, current trends, and future opportunities in the field.



The Internet and Travel and Tourism Education

Author : Gary Williams

Publisher : CRC Press

Page : 216 pages

File Size : 16,3 MB

Release : 2001

Category : Business & Economics

ISBN :

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Book Description

Macro and micro issues are discussed relating to the use of the Internet to enhance a travel and tourism curriculum. Insights offered on Web-based instruction, student perceptions of Internet courses, and using the Web to expand content areas will help travel and tourism instructors use online resources to contribute to class objectives. Administrative issues are also discussed. Williams is an educational technology consultant based in Perth, Australia. One of his major clients is the Department of Hotel and Tourism Management at the Hong Kong Polytechnic University. This work has been co-published simultaneously as Journal of Teaching in Travel and Tourism, vol. 1, nos. 2/3, 2001. Annotation copyrighted by Book News, Inc., Portland, OR