Marketing financiero:
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Author : Cruz-Cunha, Maria Manuela
Publisher : IGI Global
Page : 799 pages
File Size : 22,48 MB
Release : 2013-07-31
Category : Business & Economics
ISBN : 1466643749
Workplace technology is evolving at an accelerated pace, driving innovation, productivity, and efficiency to exceedingly high levels. Businesses both small and large must keep up with these changes in order to compete effectively with fellow enterprises. The Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions collects the most recent developments in evaluating the technological, organizational, and social dimensions of modern business practices in order to better foster advances in information exchange and collaboration among networks of partners and customers. This crucial reference supports managers and business professionals, as well as members of academia, IT specialists, and network developers in enhancing business practices and obtaining competitive advantage.
Author : Mario Kossmann
Publisher : Routledge
Page : 214 pages
File Size : 50,43 MB
Release : 2017-03-02
Category : Transportation
ISBN : 1351945432
A practical and realistic guide for both external and internal service providers in an aviation context to implementing an effective way to control the service quality as perceived by their customers, Delivering Excellent Service Quality in Aviation is essential for those service providers that are not yet systematically managing their service quality. Offering a step-by-step and easy to understand framework, it also enables those service providers that are already proactively managing their service quality to build new techniques into current practice for maximum effect. By using this guide, decision-making as well as budget and capacity planning can be optimized and justified to any stakeholders in the service operation. Customer satisfaction can be improved considerably over time and, thereby, profits (or budget allocation for internal service providers). Crucially, the improvements the book provides can be systematically measured and easily disseminated throughout the organization, leading to increased levels of motivation amongst staff.
Author : Max Nagel
Publisher : Taylor & Francis
Page : 232 pages
File Size : 30,9 MB
Release : 2023-10-20
Category : Political Science
ISBN : 100098821X
The Governance of Financialization in Latin America and East Asia analyses how states in these areas have adopted different monetary, financial, and foreign exchange policies to govern financialization, which have induced varying levels of state control over financial markets. The book analyzes the puzzling observation of policy divergence by investigating how countries have reacted differently to major financial crises since the 1970s. It shows how Argentina and Japan selected a governance approach to financialization that followed Western prescriptions by propelling unregulated financialization; but also how Chile and South Korea, by contrast, crafted policies to reduce the negative effects of financialization on economic development and financial stability. The book identifies variegated expertise in central banks, ministries of finance, expert commissions, and research institutions that has informed policymaking across Argentina, Chile, Japan, and South Korea since the 1970s. It then demonstrates how governments have used experts to achieve diverse political objectives and explains how governments can use experts to enhance state agency to counter globalization pressures. This book will appeal to scholars of International Political Economy, comparative politics, economics, sociology, development studies, and Latin American and East Asian history. It will also be of interest to economists and policymakers who want to safeguard financial stability and promote economic growth.
Author : Angel Villagrá Rubio
Publisher : Editorial CSIC - CSIC Press
Page : 774 pages
File Size : 49,6 MB
Release : 2008
Category : Language Arts & Disciplines
ISBN : 9788400086404
La tercera edición de este “Tesauro”, nacido en 1986, responde a la necesidad de actualizar su universo terminológico según los usos más implantados en la literatura económica más reciente. Tiene como notas diferenciales respecto a la anterior edición: la reestructuración del esquema organizativo general para acercarlo a la cosmovisión de la disciplina que generalmente tienen los economistas y hacerlo compatible con otros esquemas académicos; la reducción y sustitución de descriptores y la introducción de nuevos conceptos o la nueva formulación de otros ya existentes.
Author : José Javier Orosa González
Publisher : Erasmus Ediciones
Page : 111 pages
File Size : 16,48 MB
Release : 2012-04-30
Category : History
ISBN : 849280680X
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Publisher : Centro de Innovación BBVA
Page : 62 pages
File Size : 39,47 MB
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Author : MARCOS LOPEZ HERRADOR
Publisher : Lulu.com
Page : 282 pages
File Size : 32,92 MB
Release : 2014-05-07
Category : Fiction
ISBN : 129186766X
Colección de relatos, micro-relatos, historias y anécdotas. Introducción de Amparo Carballo Blanco.
Author : MARCOS LOPEZ HERRADOR
Publisher : Lulu.com
Page : 78 pages
File Size : 49,16 MB
Release : 2013-01-13
Category : Poetry
ISBN : 1291284958
Divertidos ripios para mis amigos sobre cosas de la vida, la amistad y los buenos momentos compartidos.
Author : Teena Mishra
Publisher : Taylor & Francis
Page : 184 pages
File Size : 27,65 MB
Release : 2022-12-30
Category : Business & Economics
ISBN : 1000826929
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.