Author : Mark Buckshon
Publisher : Mark Buckshon
Page : 194 pages
File Size : 50,88 MB
Release : 2010-04
Category : Business & Economics
ISBN : 0981081606
Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Author : Neil M. Brown
Publisher :
Page : 216 pages
File Size : 31,2 MB
Release : 2012
Category : Business & Economics
ISBN : 9780984931903
This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.
Author : Basil Sawczuk
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 21,82 MB
Release : 2009-08-27
Category : Technology & Engineering
ISBN : 9781444309850
This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Author : Christopher Preece
Publisher : Routledge
Page : 210 pages
File Size : 16,11 MB
Release : 2007-03-30
Category : Architecture
ISBN : 1136414940
Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.
Author : Jerry Yudelson
Publisher : Routledge
Page : 284 pages
File Size : 40,12 MB
Release : 2013
Category : Architecture
ISBN : 0415606292
Provides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.
Author : Malena Ingemansson Havenvid
Publisher : Routledge
Page : 301 pages
File Size : 42,69 MB
Release : 2019-04-01
Category : Architecture
ISBN : 1351110179
The construction industry is currently experiencing accelerating developments concerning societal demands along with project complexity, internationalization and digitalization. In an attempt to grasp the consequences of these demands on productivity and innovation, this edited book addresses how innovation is likely to take place with a more long-term perspective on the construction sector. While existing literature focuses on organizational discontinuity and fragmentation as the main reasons for the apparent lack of innovation in the industry, this book highlights the connectivity of construction actors, resources and activities as fundamental for understanding how innovation takes place.Through 15 empirically grounded chapters, the book shows how innovation is part of construction processes on various levels, including project, firm and industry, and that these innovation processes are characterized by organizational and technological connectivity over time. Written by European business management scholars, the chapters cover empirical cases and examples from both a multi-organizational and a multi-international perspective in terms of covering the viewpoints of different industry actors and the contexts of several different European countries including: Sweden, Norway, the UK, Italy, France, Hungary and Poland. By illustrating how connectivity is part of innovation processes in the creation of single-product innovations, of various innovations within and across projects, as well as a fundamental aspect of the processes in which innovations cross nations, the book provides a new angle on how to understand construction innovation and where the industry might (or needs to) be heading next. This book is essential reading for anyone interested in construction management, project management, engineering management, innovation studies, business and management studies.
Author : George Ofori
Publisher : NUS Press
Page : 252 pages
File Size : 34,64 MB
Release : 1990
Category : Business & Economics
ISBN : 9789971691486
This basic text offers a comprehensive and fundamental description of the construction industry and the construction process, citing examples from several countries at various stages of development. It considers the features of the industry, describes factors influencing the demand for, and supply of construction, problems facing the industry and ways of planning for and managing its development.The book should be a basic source of information on the construction industry for undergraduate and postgraduate courses in architecture, construction management, quantity surveying, related engineering fields and estate management. It should also be of relevance to administrators of the construction industry.
Author : Liz Male
Publisher : Routledge
Page : 150 pages
File Size : 39,46 MB
Release : 2021-03-01
Category : Architecture
ISBN : 1000342700
This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the UK construction industry and its supply chains, as well as various elements of PR in relation to the construction process. Subsequent chapters provide a strategic overview, practical examples, success stories, case studies and personal perspectives on PR for different parts of the built environment and reputational issues in construction. Chapters include expert advice on communications for architecture, planning, building consultancy, building products and manufacturers, general and specialist contractors, construction technology, infrastructure and communicating sustainability in the built environment. The conclusion looks at the current and upcoming reputational priorities for communicators in construction, as well as the top ten priorities for implementing PR as a strategic management discipline in the industry. This book is essential reading for all construction PR teams, students studying both for built environment and PR/marketing degrees and CPD courses, and anyone working in the built environment sector who needs to consider PR and marketing as part of their role.
Author : David Langford
Publisher : John Wiley & Sons
Page : 258 pages
File Size : 30,64 MB
Release : 2008-04-15
Category : Technology & Engineering
ISBN : 0470680040
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions. Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations. The book will provide a valuable tool for the strategic development of construction firms. "Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond recognition or ceased trading. One can not but wonder if publication of a work on strategic planning some twenty year earlier might have saved some of them." Construction Manager "The book presents the essential elements for managing at this higher level and should be a must for any construction professional who aspires to an executive position in industry as well as any student for construction management, project management and organizational management in construction. It comes highly recommended" Engineering, Construction and Architectural Management
Author : Brian Gallagher
Publisher : AuthorHouse
Page : 214 pages
File Size : 38,31 MB
Release : 2009-12
Category : Business & Economics
ISBN : 1449056776
How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group "Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members."- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com
