Marketing God to Teens


Book Description

As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.




Talking with Your Kids about God


Book Description

Christian parenting is hard work--and it's getting harder. Parents have a deep desire to pass on their faith, but fear that today's increasingly skeptical and hostile world will eventually lead their kids to reject the truth of Christianity. That leaves many parents feeling overwhelmed--uncertain of what they can do to help their children, given the difficulty and extent of the faith challenges they will face. This practical and timely resource gives parents the confidence of knowing what to discuss with their children and how to discuss it in order to facilitate impactful conversations that will form the basis of a lifelong faith. In a friendly, parent-to-parent voice, Natasha Crain identifies 30 specific conversations about God that parents must have with their children, organizing them under the categories of - the existence of God - science and God - the nature of God - believing in God - the difference God makes Chapters are sequenced in a curriculum-oriented way to provide a cumulative learning experience, making this book a flexible resource for use in multiple settings: homes, church classes, youth groups, small groups, private Christian schools, and homeschools. Every chapter has a step-by-step conversation guide with discussion questions and tips, and content is readily adaptable for use with kids of any age (elementary through high school). Endorsements: "My prayer is that God will use this book to both motivate and equip you to help your kids develop convictions about their faith."--From the foreword by Sean McDowell, PhD, Biola University professor, speaker, and author of more than eighteen books, including A New Kind of Apologist "I can't think of a more relevant or more needed book for parents raising kids in today's culture. This book on apologetics will lead parents in critical conversations that will help grow and guide kids to be lifelong followers of Christ."--Kristen Welch, author of Raising Grateful Kids in an Entitled World "Hey parents: Do you want to reduce the chances that your child will follow the crowd to the point of rejecting Christ and the values and truths you hold so dearly? Then you need to have the conversations that Natasha Crain so brilliantly describes in this book. Prevent heartbreak later by reading and heeding this book now!"--Frank Turek, PhD, president of CrossExamined Ministries and author of I Don't Have Enough Faith to Be an Atheist and Stealing from God "May this book lead to thousands more Moms and Dads engaging with their kids through an intelligent faith. And may there be tens of thousands more kids who feel loved because the adults in their lives take their questions seriously."--Jeff Myers, PhD, president, Summit Ministries




The End of Youth Ministry? (Theology for the Life of the World)


Book Description

What is youth ministry actually for? And does it have a future? Andrew Root, a leading scholar in youth ministry and practical theology, went on a one-year journey to answer these questions. In this book, Root weaves together an innovative first-person fictional narrative to diagnose the challenges facing the church today and to offer a new vision for youth ministry in the 21st century. Informed by interviews that Root conducted with parents, this book explores how parents' perspectives of what constitutes a good life are affecting youth ministry. In today's culture, youth ministry can't compete with sports, test prep, and the myriad other activities in which young people participate. Through a unique parable-style story, Root offers a new way to think about the purpose of youth ministry: not happiness, but joy. Joy is a sense of experiencing the good. For youth ministry to be about joy, it must move beyond the youth group model and rework the assumptions of how identity and happiness are imagined by parents in American society.




Teenagers Matter


Book Description

Why Teenagers Matter in the Life of the Church




Dying to Grow (Free eBook Sampler)


Book Description

Never before have we seen the church degenerate at such a rapid pace. This is largely due to the church pursuing congregational growth instead of kingdom growth. The church is dying because our growth isn’t based on strategies to reach the lost with the gospel. The time to change is now, we can’t wait any longer. People’s eternities are at stake. What is your church’s priority? Are you more concerned with filling your building or furthering the Kingdom? This book will challenge you to evaluate just how important gospel-based evangelism is to you and your church, and call on you to restore an intentional evangelism strategy within the body. Hell will tremble when churches once again make evangelism the central theme of their strategy.




Dying to Grow


Book Description

Never before have we seen the church degenerate at such a rapid pace. This is largely due to the church pursuing congregational growth instead of kingdom growth. The church is dying because our growth isn’t based on strategies to reach the lost with the gospel. The time to change is now, we can’t wait any longer. People’s eternities are at stake. What is your church’s priority? Are you more concerned with filling your building or furthering the Kingdom? This book will challenge you to evaluate just how important gospel-based evangelism is to you and your church, and call on you to restore an intentional evangelism strategy within the body. Hell will tremble when churches once again make evangelism the central theme of their strategy.




Shepherding a Child’s Heart


Book Description

Shepherding a Child’s Heart is about how to speak to the heart of your child. The things your child does and says flow from the heart. Luke 6:45 puts it this way: “…out of the overflow of the heart the mouth speaks.” Written for parents with children of any age, this insightful book provides perspectives and procedures for shepherding your child’s heart into the paths of life. In this revised edition of Shepherding a Child’s Heart, Dr. Tedd Tripp not only draws on his thirty years experience as a pastor, counselor, school administrator, and father, but he also shares insights gained in many years of teaching this material in conferences worldwide, providing more valuable help for parents.




Youth Culture 101


Book Description

CPYU President Walt Mueller's critically acclaimed book, Understanding Today's Youth Culture, is widely recognized as one of the most thorough and comprehensive overviews of youth culture today. This Gold Medallion Book Award winner is used as a seminal text in colleges, universities, and seminaries around the world, but is especially noted for its honest and easy to read style. The book approaches youth culture from a distinctively Christian perspective and contains chapters on a variety of topics including: music, media, sexuality, materialism, drugs and alcohol, and spirituality. A great resource for parents, educators, youth workers, and pastors.




Brands of Faith


Book Description

Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.




American Voyeur


Book Description

BENOIT DENIZET-LEWIS, one of the most perceptive and interesting journalists writing today, takes us into some unusual precincts of American society in American Voyeur. Denizet-Lewis made news with his New York Times Magazine cover story "Double Lives on the Down Low," included here, which ignited a firestorm by revealing a subculture of African-American men who have sex with other men but who don’t consider themselves gay. In American Voyeur, he also takes us inside a summer camp for pro-life teenagers, a New Hampshire town where two young brothers committed suicide, a social group for lipstick lesbians, a middle school where a girl secretly lives as a boy, a college where fraternity boys face the daunting prospect of sobriety, a state where legally married young gay men are turning out to be more like their parents than anyone might have suspected, a high school where dating has been replaced by "hooking up," and other intersections of youth culture and sexuality. Peer behind the curtain of modern American life with this remarkable collection.