Marketing 2.0


Book Description

"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.




Marketing Implementation 2.0


Book Description

Are you ready to unlock the full potential of your business and attract more clients, customers, or patients than ever before? In this groundbreaking book, you'll discover the true power of marketing and the critical role that implementation plays in driving success. This comprehensive guide will provide you with actionable strategies and insights that will not only transform your marketing efforts but also help you hold yourself accountable to ensure effective execution. - Enhance your marketing strategy with proven tactics - Boost your business growth and reach a wider audience - Establish a strong foundation for long-term success Dive into the world of marketing and uncover the secrets to taking action, staying committed, and achieving the results you've always dreamed of. Don't let your ideas and knowledge go to waste. Take charge of your business, embrace the power of implementation, and embark on a journey that will redefine your understanding of marketing success. Pick up this book today, and unlock the keys to a thriving business with a loyal and ever-growing clientele.




Principles of Marketing


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Senior Care 2. 0: Your Guide to Marketing Senior Services


Book Description

This unique book provides time proven marketing strategies with analysis, commentary and application by experts in the field of senior living and care. Senior Care 2.0 is your complete guide to marketing senior care services today.







Success Factors in German and Japanese Project Management


Book Description

Inhaltsangabe: Inhaltsverzeichnis:Table of Contents: I.Table of Contents II.Table of Figures III.Abbreviations IV.Executive Summary IV.Preface 1.Introduction 2.Project Management Terms and Definitions 2.1What is a Project? 2.2What is Project Management? 2.3What is Project Success? 3.Project Management - An Overview 3.1Reasons for Project Management 3.2Project Organization 3.2.1The Project as Part of the Functional Organization 3.2.2Project Organization 3.2.3Matrix Organization 3.2.4Mixed Organizational Systems 3.3The Project Manager 3.4The Project Life Cycle 3.4.1Project Planning 3.4.2Project Execution 3.4.3Project Termination 3.5The Human Factor 3.6Benefits of Project Management 4.General Factors for Project Success 4.1Literature Research 4.2Guidelines for Selection 4.3Project Success Factors in the Literature 4.3.1Slevin and Pinto s Studies of Project Success 4.3.2Antonioni s Study of Project Success 4.3.3Factors from Various Authors and/or Industry- Specific Studies 4.3.4Lessons from Project Failure 4.4Success Factor Overview 5.Multinational Management of R&D Projects 5.1Special Features of Development Project Management 5.1.1Project Evaluation and Selection 5.1.2Multi-Project Environment 5.1.3Generations of R&D Management 5.1.4Phase Management of R&D Projects 5.1.5Managing Interfaces 5.1.6The Importance of Time-to-Market 5.1.7Additional Factors for R&D Project Success 5.2Cultural Influences on Project Management 5.2.1Why Culture Matters? 5.2.2Selected Aspects of Japanese Business Culture 5.3Company X in Japan 5.3.1New Business Development Group (NBDG) 5.3.2Project Management 5.3.3Project Portfolio 5.4Company Y in Germany 5.4.1New Product Development of Division A in Germany 5.4.2Project Management 6.Measurement of Development Project Success Factors 6.1Methodology and Execution 6.1.1Methods of Measurement 6.1.2Considerations on Research Implementation 6.1.3Creating the Questionnaire 6.1.4Rules by Work Committes and Data Protection Representatives 6.1.5Execution of the Survey 6.2Analysis 6.2.1Questionnaire Coding 6.2.2Testpersons 6.3Results 6.3.1Self-Assessment of Dimensions for Project Success 6.3.2Satisfaction with Resource Allocation 6.3.3Special Aspects of Project Implementation 6.3.4R&D-Marketing Interface Management 6.3.5Self-Assessment of Development Project Processes 6.3.6Open Questions and Comments 6.3.7Success Factors in Japanese Development Project [...]




e-Riches 2.0


Book Description

Whether you’re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to: • build a fan base around yourself, your product, and your business • build your email list • use the latest e-market­ing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, auto­responders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace • energize your online copywriting skills • pitch a news story...then be ready to convert visitors once it brings them to your site Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.




Marketing Management


Book Description




Bulletin


Book Description