Marketing Michelin


Book Description

Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.







The Flea Markets of France


Book Description

"This guide describes more than thirty markets, along with their specialties and the regional items you're likely to come across, and offers practical advice on visiting the markets, tips on bargaining, and relevant French phrases"--book cover




Sorbonne Confidential


Book Description

How hard can it be for an American to pass France's unique exam for English teachers? This wickedly funny memoir examines France's love-hate affair with the modern world. "Her tragi-comic story explains how France produces the worst English teachers in the world" - LE POINT; 'Funny and ferocious" - THE PARIS TIMES; "Dramatically funny" - L'EXPRESS; "Highly instructive" - NOUVEL OBS




The Commerce of Cartography


Book Description

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My Good Life in France


Book Description

Ten years ago, Janine Marsh decided to leave her corporate life behind to fix up a run-down barn in northern France. This is the true story of her rollercoaster ride.




The Modernization of Rural France


Book Description

This book, first published in 1983, is a major contribution to our understanding of how and why French rural peasant society became modernised by radical changes in the communications system – in particular, the coming of the railways. The author argues that complex changes in the transport systems, and their effects on agricultural market structures, finally brought traditional French rural civilisation to an end. With the extension of commercialisation, and the widening of horizons, new economic and social structures – and changed attitudes – rapidly came into being. Writing as an economic historian, the author has adopted an interdisciplinary approach to this study which incorporates economic, sociological, historical and geographical methods and data.