Marketing in Israel
Author : Kathleen Keim
Publisher :
Page : 26 pages
File Size : 16,18 MB
Release : 1985
Category : Marketing
ISBN :
Author : Kathleen Keim
Publisher :
Page : 26 pages
File Size : 16,18 MB
Release : 1985
Category : Marketing
ISBN :
Author : G. Gayle Reichhardt
Publisher :
Page : 24 pages
File Size : 30,58 MB
Release : 1977
Category : Marketing
ISBN :
Author : Shelley Galbraith
Publisher :
Page : 68 pages
File Size : 43,64 MB
Release : 1988
Category : Marketing
ISBN :
Author : Dan Senor
Publisher : Twelve
Page : 213 pages
File Size : 23,96 MB
Release : 2011-09-07
Category : Business & Economics
ISBN : 1455503460
What the world can learn from Israel's meteoric economic success. Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
Author : Eli Avraham
Publisher : Routledge
Page : 258 pages
File Size : 42,66 MB
Release : 2012-05-31
Category : Business & Economics
ISBN : 1136378405
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.
Author : Alan Fyall
Publisher : Goodfellow Publishers Ltd
Page : 354 pages
File Size : 26,10 MB
Release : 2009-09-06
Category : Business & Economics
ISBN : 190688496X
A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
Author : Kenneth L. Fernandez
Publisher :
Page : 580 pages
File Size : 45,78 MB
Release : 1985
Category : Marketing
ISBN :
Author :
Publisher :
Page : 12 pages
File Size : 28,34 MB
Release : 1989
Category : Israel
ISBN :
Author : Yakir Plessner
Publisher : State University of New York Press
Page : 341 pages
File Size : 39,94 MB
Release : 2012-02-01
Category : History
ISBN : 1438416245
This book constitutes the first attempt at a comprehensive description, history, and analysis of Israel's economy. Plessner examines events of the past two decades and advances the hypothesis that problems within the Israeli economy can be explained by the extent of its departure from the institutions and rules that govern predominantly market economies. He argues that Israel is unusual in that it affords an opportunity to analyze a socialized economy embedded in a democratic society. Individual chapters describe Israel's economic growth and stagnation, the government's domination of capital and credit markets, and the absence of a truly independent private sector. The concluding chapter evaluates the stabilization program of the 1980s and its aftermath and provides a prognosis for the future. Told within the framework of the story of Zionism and the creation of the Jewish state, this book answers the question of why the Israeli economy finds itself today in the same state in which it has languished since 1973.
Author : Guy Lawson
Publisher : Scribe Publications
Page : 369 pages
File Size : 42,9 MB
Release : 2012-07-25
Category : Business & Economics
ISBN : 1921844957
Octopus is a real-life thriller that tells the inside story of an audacious hedge-fund fraud and the wild search for a secret financial narket. Sam Israel was a man who seemed to have it all – until the hedge fund he ran, Bayou, imploded and he became the target of a nationwide manhunt. Born into one of America's most illustrious trading families, Israel was determined to strike out on his own. So after apprenticing with one of the greatest hedge fund traders of the 1980's, Sam founded his own fund and promised his investors guaranteed profits. With the proprietary computer program he'd created, he claimed to be able to predict the future. But his future was already beginning to unravel. After suffering devastating losses and fabricating fake returns, Israel knew it was only a matter of time before his real performance would be discovered, so when a former black-ops intelligence operative told him about a 'secret market' run by the Fed, Israel bet his last $150 million on a chance to make billions. Thus began his year-long adventure in 'the Upperworld' a society populated by clandestine bankers, shady European nobility, and spooks issuing cryptic warnings about a mysterious cabal known as the Octopus. Whether the 'secret market' was real or a con, Israel was all in – and as the pressures mounted and increasingly sinister violence crept into his life, he struggled to break free of the Octopus' tentacles. 'Octopus is a reminder that the truth sometimes is stranger than fiction . . . A Wall Street thriller for our time.' Alex Berenson, bestselling author of The Faithful Spy and The Shadow Patrol 'A rollicking, rollercoaster ride of a book that is utterly impossible to put down.' Scott Anderson, author of Triage