Marketing Methods for Small Factors & Brokers


Book Description

This book is for small factors and brokers who ask the question: "What are the most effective marketing methods for finding prospective clients?" This book provides experiences "from the trenches" of several small factors and a broker. Read what marketing tools they have found work best and which are a waste of time and money. Finding just one "gem" among the many offered here will pay for this book many times.




The Electrical Journal


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The Electrician


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Electrical World


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An Introduction to Medicinal Chemistry


Book Description

For many people, taking some form of medication is part of everyday life, whether for mild or severe illness, acute or chronic disease, to target infection or to relieve pain. However for most it remains a mystery as to what happens once the drug has been taken into the body: how do the drugs actually work? Furthermore, by what processes are new drugs discovered and brought to market? An Introduction to Medicinal Chemistry, sixth edition, provides an accessible and comprehensive account of this fascinating multidisciplinary field. Assuming little prior knowledge, the text is ideal for those studying the subject for the first time. Part one of the book introduces the principles of drug action via targets such as receptors and enzymes. The book goes on to explore how drugs work at the molecular level (pharmacodynamics), and the processes involved in ensuring a drug meets its target (pharmacokinetics). Further sections cover the processes by which drugs are discovered and designed, and what has to happen before a drug can be made available to the public. The book concludes with a selection of current topics in medicinal chemistry, and a discussion of various key drug groups. The subject is brought to life throughout by engaging case studies highlighting particular drugs and the stories behind their discovery and development. The Online Resource Centre features: For students: DT Multiple Choice Questions to support self-directed learning DT Web articles describing recent developments in the field and further information on topics covered in the book DT Journal Club to encourage students to critically analyse the research literature DT Molecular Modelling Exercises, with new exercises in Chem3D DT New assignments to help students develop data analysis and problem solving skills For registered adopters of the book: DT A test bank of additional multiple-choice questions, with links to relevant sections in the book DT Answers to end-of-chapter questions. DT Figures from the book, ready to download. DT Power Point slides to accompany every chapter in the book.







ERDA Research Abstracts


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ERDA Energy Research Abstracts


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ERDA Energy Research Abstracts


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Elinor Glyn as Novelist, Moviemaker, Glamour Icon and Businesswoman


Book Description

The first full-length study of the authorial and cross-media practices of the English novelist Elinor Glyn (1864-1943), Elinor Glyn as Novelist, Moviemaker, Glamour Icon and Businesswoman examines Glyn’s work as a novelist in the United Kingdom followed by her success in Hollywood where she adapted her popular romantic novels into films. Making extensive use of newly available archival materials, Vincent L. Barnett and Alexis Weedon explore Glyn’s experiences from multiple perspectives, including the artistic, legal and financial aspects of the adaptation process. At the same time, they document Glyn’s personal and professional relationships with a number of prominent individuals in the Hollywood studio system, including Louis B. Mayer and Irving Thalberg. The authors contextualize Glyn’s involvement in scenario-writing in relationship to other novelists in Hollywood, such as Edgar Wallace and Arnold Bennett, and also show how Glyn worked across Europe and America to transform her stories into other forms of media such as plays and movies. Providing a new perspective from which to understand the historical development of both British and American media industries in the first half of the twentieth century, this book will appeal to historians working in the fields of cultural and film studies, publishing and business history.