Book Description
Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel
Author : Timothy R. Graeff
Publisher :
Page : 0 pages
File Size : 42,65 MB
Release : 2013
Category : Market surveys
ISBN : 9781465219077
Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel
Author : Rajagopal
Publisher : IGI Global
Page : 274 pages
File Size : 10,10 MB
Release : 2013-05-31
Category : Business & Economics
ISBN : 1466640952
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Author : Keith Kohn Cox
Publisher :
Page : 650 pages
File Size : 15,97 MB
Release : 1972
Category : Business & Economics
ISBN :
Author : Dinçer, Hasan
Publisher : IGI Global
Page : 646 pages
File Size : 50,78 MB
Release : 2019-12-27
Category : Business & Economics
ISBN : 1799825604
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Author : Bertram Schoner
Publisher : Huntington, N.Y. : R.E. Krieger Pub.
Page : 616 pages
File Size : 43,5 MB
Release : 1981
Category : Marketing research
ISBN :
Author : Naresh K. Malhotra
Publisher : Prentice Hall
Page : 680 pages
File Size : 19,18 MB
Release : 2006
Category : Business & Economics
ISBN :
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
Author : Gerrit H. van Bruggen
Publisher : Now Publishers Inc
Page : 136 pages
File Size : 15,85 MB
Release : 2010
Category : Business & Economics
ISBN : 1601983689
Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Author : Frank R. Kardes
Publisher :
Page : 492 pages
File Size : 20,72 MB
Release : 2002
Category : Business & Economics
ISBN :
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Author : Paul E. Green
Publisher : Prentice Hall
Page : 554 pages
File Size : 42,68 MB
Release : 1966
Category : Business & Economics
ISBN :
Author : Sunny Crouch
Publisher : Routledge
Page : 392 pages
File Size : 13,96 MB
Release : 2012-06-25
Category : Business & Economics
ISBN : 1136379673
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples