Marketing Research in the Developing Countries
Author : John Z. Kracmar
Publisher : Greenwood
Page : 346 pages
File Size : 26,66 MB
Release : 1971
Category : Marketing research
ISBN :
Author : John Z. Kracmar
Publisher : Greenwood
Page : 346 pages
File Size : 26,66 MB
Release : 1971
Category : Marketing research
ISBN :
Author : Joanna Kinsey
Publisher : Palgrave
Page : 374 pages
File Size : 28,27 MB
Release : 1988
Category : Business & Economics
ISBN : 9780333421161
Author : John Z. Kracmar (Praeger special studies in international economics and development)
Publisher :
Page : 0 pages
File Size : 13,20 MB
Release : 1971
Category :
ISBN :
Author : Rajiv Grover
Publisher : SAGE
Page : 721 pages
File Size : 36,92 MB
Release : 2006-06-23
Category : Business & Economics
ISBN : 141290997X
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author : G. S. Kindra
Publisher : Routledge
Page : 245 pages
File Size : 12,50 MB
Release : 2014-09-25
Category : Business & Economics
ISBN : 131764669X
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author : Gregory J. Scott
Publisher : Lynne Rienner Publishers
Page : 524 pages
File Size : 26,81 MB
Release : 1995
Category : Business & Economics
ISBN : 9781555876098
The authors go beyond the traditional presentation of economic principles, offering instead a series of applied methods for data collection and analysis. Drawing on extensive experience in Africa, Asia, and Latin America, they not only describe specific procedures, but also provide a wealth of illustrative research results. This book will be particularly useful to teaching professionals, development specialists, and applied researchers working in developing countries.
Author : Malcolm J. M. Cooper
Publisher : Cambridge Scholars Publishing
Page : 328 pages
File Size : 35,48 MB
Release : 2019-04-02
Category : Business & Economics
ISBN : 152753250X
Since organizations and industries are the catalysts for sustainable development, managing organizations and industries along with resource protection dilemmas is critical for developing countries. This volume brings together contributions from experts and new researchers on managerial dilemmas in developing countries, and is divided into five parts: namely, organizational development; human resource management; consumer behaviour; finance; and tourism and hospitality. The chapters in the first section provide empirical insights into e-learning systems, information systems for decision-making processes, business reengineering, and performance efficiency. The second part explores the role of human resource, organization downsizing, work-life balance, fair treatment and a good working environment, job satisfaction and job stress, the big five personality traits, and psychological contract and employment. The next section investigates bank interest rates, insurance policies, organic foods in consumer behaviour, and a marketing value chain analysis of cinnamon. Studies of the effect of financial development, foreign direct investment on economic and endogenous growth, and the effect of institutional excellence and information efficiency on stock market development make up the fourth part of the book. The fifth section then embraces studies of the impact of tourist guides on tourist satisfaction, the behavioural characteristics of solo female travellers, community participation in tourism, and the unplanned development of tourism.
Author : Erdener Kaynak
Publisher : Routledge
Page : 136 pages
File Size : 18,50 MB
Release : 2013-09-13
Category : Business & Economics
ISBN : 1135176337
First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study includes eight essays covering the topics of a conceptual framework for studying service industries in developing countries; and examines marketing techniques for service industries; an exploration of the very important but neglected service sector - the financial markets - in relation to economic development in developing countries; a study that argues that financial liberalisation is essential to the economic development of the Third World countries and concludes that many will have to change their outlook and adopt more appropriate and realistic financial policies in the next few years.
Author : Hatem El-Gohary
Publisher : Business Science Reference
Page : 0 pages
File Size : 34,39 MB
Release : 2013
Category : Electronic commerce
ISBN : 9781466639546
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--
Author : Ahmad, Noor Hazlina
Publisher : IGI Global
Page : 502 pages
File Size : 19,45 MB
Release : 2017-02-10
Category : Business & Economics
ISBN : 1522521666
Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Small and Medium Enterprises in Developing Countries is an essential handbook for the latest research on the intentions, performance, and application models of independent firms. Featuring exhaustive coverage on a broad range of topics such as green IT, entrepreneurial ventures, and social capital, this publication is ideally designed for researchers, academicians, and practitioners seeking current research on the different opportunities and challenges in relation to this specific sector of business around the globe.