Author : W. Burgers
Publisher : Springer
Page : 198 pages
File Size : 20,95 MB
Release : 2007-12-07
Category : Business & Economics
ISBN : 0230230873
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
Author : Patricia Brusha
Publisher : A Couple of Chicks Marketing
Page : 72 pages
File Size : 29,39 MB
Release : 2009-05-13
Category :
ISBN : 1425187471
Online Marketing Revealed, a non-intimidating approach to learning how to market your business online regarding Online Marketing, Paid Search Marketing, Search Engine Optimization, Online PR and measuring success through Analytics.
Author : Gerald Zaltman
Publisher : Harvard Business Press
Page : 273 pages
File Size : 23,49 MB
Release : 2008
Category : Business & Economics
ISBN : 1422121151
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Author :
Publisher : Dingchao Han
Page : 170 pages
File Size : 13,60 MB
Release :
Category :
ISBN : 0599716649
Author : Richard Seppala
Publisher :
Page : 0 pages
File Size : 28,67 MB
Release : 2010
Category : Business & Economics
ISBN : 9780615386966
ROI Marketing Secrets Revealed is a collective MasterMind effort of 36 of Americas leading marketing experts to show you the value of determining ROI (return on investment) for your business. By focusing on ROI for each dollar spent in your marketing program, you can calculate how much you are spending on every marketing alternative. You can see in clear numbers which marketing channel is producing the most return for your invested dollars. Once you know this number, you can use it to compare every dollar you spend on marketing to determine which marketing strategy produces the best return for your business. Your newfound ROI knowledge will allow you to intelligently shift your money to your most effective marketing options, slash wasted expenses that don't produce, and increase the number of prospects you get for every dollar you spend.
Author : Sabri Suby
Publisher :
Page : pages
File Size : 12,45 MB
Release : 2019-01-30
Category :
ISBN : 9780648459903
In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.
Author : Nathan Holic
Publisher : Beating Windward Press
Page : 438 pages
File Size : 25,76 MB
Release : 2013
Category : Fiction
ISBN : 0983825289
Charles Washington, a college grad brimming with energy and idealism and promise, is swept up in the Compassion Boom. At the height of the financial meltdown, he spurns the prescribed job market to take a job with a not-for-profit, sacrificing salary for the selfless mission of his first post-college employer. Charles is out to save the world—the world of fraternities! AMERICAN FRATERNITY MAN is an intimate portrait of a young man struggling to become the right kind of professional, while coming to terms with the harsh financial and political realities behind the ambitious mission statements and corporate philosophies. Set within a broad panoramic of the national fraternity world, AMERICAN FRATERNITY MAN offers a humanizing look at the individuals who live and breathe Greek Life, while also giving an unrivaled glimpse at the power, potential, and absurdity of the National Fraternity/Sorority business. Through both text and illustrations, Nathan Holic offers the very human story of one young man's longing for morality and purpose in a world he simply has not been prepared to understand. "The culture of Greek life is both skewered and embraced in this take-no-prisoners coming of age novel from debut author Nathan Holic. Here, you'll meet one character who has reached the conclusion that goodness is just and that evil is easy to spot. But for Charles Washington, the dynamic hero of this compelling story, right and wrong are slippery things. In the end, it's a pleasure to tumble into Charles' world, even as we watch that world pulled out from under him. AMERICAN FRATERNITY MAN is, at once, satire and seriousness itself. But, more than anything, it is a compulsively readable book, a thrilling ride, beginning to end."—David James Poissant "Nathan Holic writes with the precision and confidence of a true badass. Hide your valuables and DIG IN."—Lindsey Hunter
Author : Karen F. Vieira
Publisher : Atlantic Publishing Company
Page : 290 pages
File Size : 45,92 MB
Release : 2008
Category : Business & Economics
ISBN : 1601381263
In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author : Jonah Berger
Publisher : Simon and Schuster
Page : 256 pages
File Size : 44,41 MB
Release : 2016-05-03
Category : Business & Economics
ISBN : 1451686587
Upper Saddle River, N.J. : Creative Homeowner,
Author : Troy Spring
Publisher :
Page : 0 pages
File Size : 50,19 MB
Release : 2016-04-23
Category : Business & Economics
ISBN : 9781514424612
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