Author : Marti Barletta
Publisher : Dearborn Trade Publishing
Page : 290 pages
File Size : 45,61 MB
Release : 2003
Category : Business & Economics
ISBN : 9780793159635
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Author : J. Darroch
Publisher : Springer
Page : 250 pages
File Size : 31,12 MB
Release : 2014-07-05
Category : Business & Economics
ISBN : 1137358173
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Author : Theda C. Snyder
Publisher : American Bar Association
Page : 160 pages
File Size : 49,61 MB
Release : 2003
Category : Law
ISBN :
This book contains over 100 creative tips and strategies to market your practice.
Author : Joan Marques
Publisher : Springer Nature
Page : 495 pages
File Size : 33,81 MB
Release : 2021-03-25
Category : Business & Economics
ISBN : 3030643190
A timely work that reviews the phenomenon of gender and its many manifestations of equality. Well-suited for increasing awareness and justice in academic and professional environments, this collective work addresses long-standing and ongoing social problems such as discrimination, stereotyping, prejudice, as well as a plethora of societal and industry influences that sustain the trend of gender imbalance. Aiming to span a broad scope in time, backgrounds and implementation, this book presents a wide variety of topics, including a historical overview, contemporary gender-based Issues, gender approaches across the disciplines, and cultural influences. The reader is guaranteed to confront existing biases when digesting topics related to gender communication differences, stereotypes, tensions and resistances, assigned social roles, transgenderism, non-binary identities, tension fields between equality and equity, relational aggression, and more. A critical underlying aim of this book is to contribute constructively and progressively to the dialogue on the definition of gender, thus addressing an ongoing challenge for policy makers, organizational leaders, and scholars.
Author : Jane Cunningham
Publisher : Penguin UK
Page : 240 pages
File Size : 28,32 MB
Release : 2021-02-18
Category : Business & Economics
ISBN : 0241456010
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Author : Amanda Stevens
Publisher : GOKO Publishing
Page : 221 pages
File Size : 36,64 MB
Release : 2008
Category : Marketing
ISBN : 9780646488790
A step-by-step understanding of what makes women different to men and how those differences manifest themselves at the checkout. You'll find over 50 examples and case studies for television, direct mail, magazine and online. Learn fact from fiction and a proven, no-nonsense system for gear your marketing plan to harness a greater share of the growing female consumer dollar.
Author : Bridget Brennan
Publisher : HarperCollins Leadership
Page : 256 pages
File Size : 15,46 MB
Release : 2019-03-05
Category : Business & Economics
ISBN : 1400209986
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
Author : Rena Bartos
Publisher : Harvard Business Review Press
Page : 352 pages
File Size : 27,14 MB
Release : 1989
Category : Business & Economics
ISBN :
Discusses the quiet revolution, the surge of women into the work force which has transformed the consumer marketplace. Describes in detail how demographics and attitudes among women affect their behavior affect their behavior in the marketplace as consumers.
Author : Dan Senor
Publisher : Twelve
Page : 236 pages
File Size : 31,77 MB
Release : 2011-09-07
Category : Business & Economics
ISBN : 1455503460
What the world can learn from Israel's meteoric economic success. Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
Author : Lisa Johnson
Publisher : AMACOM/American Management Association
Page : 248 pages
File Size : 25,88 MB
Release : 2004
Category : Business & Economics
ISBN : 9780814428009
The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
