Marketing Your Small Business Made E-Z


Book Description

All the tools to make your small business a success, from marketing research and test marketing on a budget to developing powerful product distribution.




Marketing For Small Businesses Made Easy


Book Description

Straightforward guide to buildingmarketing programs This no-nonsense, hands-on guide is the entrepreneurialmarketers' battle plan for a successfulmarketing program. Marketing for Small Business MadeEasycontains specific action steps and to-do lists forevery step of the marketing process. Real-worldanecdotes and specific examples from well-knownstart-ups demonstrate the book's practical skills.Author Kevin Epstein cuts through the buzzwordsand marketing jargon to offer you cutting-edge advice ona variety of traditional and high-tech tools, from billboardsto blogs.




Business Made Simple


Book Description

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.




Small Business Marketing Strategies All-in-One For Dummies


Book Description

Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.




Marketing Your Way to Easy Living


Book Description

If you have spent too much money and time trying to discover the right marketing approach to growing your small business, this book will guide you in the right direction. I have spent the time and money to narrow down the correct marketing processes for any small business. I have discovered after interviewing many small business clients, the main reason for failure is not following through with the marketing process in place. If there is not immediate success, the owner will change gears and try something else, without ever really knowing if the marketing would have been a success. I have done the work, now take this book and put in place a great marketing system in your own business. Be thorough, be consistent, and most of all, be patient!




Market Research Made Easy


Book Description

Learn how to analyze the market; know how to guage the success of your advertising; understand how to plan strategically.




Marketing Research Made Easy


Book Description

Attention Small Business Owners! Are you struggling to understand your customers and effectively market your products or services? Are you tired of guessing what will work and wasting time and money on marketing efforts that yield no results? Well, fear no more! "Marketing Research Made Easy" is the ultimate guide for small business owners looking to understand and utilize market research to boost their marketing efforts and grow their businesses. With Marketing Research Made Easy, you'll learn: How to identify your business goals and define your target audience The differences between qualitative and quantitative research and which is best for your business Step-by-step instructions on how to conduct effective surveys, focus groups, and observations How to analyze and apply secondary research data Tips for presenting your findings to stakeholders and developing a winning marketing strategy Here's what you can expect from Marketing Research Made Easy: Clear and actionable research questions for your business Proven sampling techniques to ensure accurate data collection Tips on recruiting participants and preparing for focus groups Strategies for analyzing and interpreting data to make informed marketing decisions Practical advice on developing your marketing strategy and presenting your findings to stakeholders Plus, Marketing Research Made Easy is written in a fun and engaging style, making it easy to read and understand. With its clear and concise step-by-step approach, you'll be a marketing research pro in no time! Don't waste any more time or money on ineffective marketing efforts. Get your copy of Marketing Research Made Easy today and start growing your business like never before!




The Marketing Book


Book Description

MARKETING MADE EASY - Step by Step to a Marketing Plan for Your Business! 2019 Updated Edition A practical marketing book by Jason McDonald of Stanford Continuing Studies Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts. It's goal: to help you create a practical marketing plan for your business using the think / do / measure method of marketing. Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what's working (and what's not) to do it better over time. Marketing is harder than it looks, and so this is one of the best books on marketing, breaking marketing down into - THE FIVE KEY ACTIVITIES OF MARKETING EXPLAINED STEP BYSTEP: Define what you sell, that they want. Build your brand. Make yourself easy-to-find. Create compelling content. Think and deploy; that is, promote your brand across digital and non-digital channels. One of the Best Marketing Books of 2018 for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of digital marketing. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do MARKETING step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. Mention 'the Marketing Book.'




The Vision Driven Leader


Book Description

Having a clear, compelling vision--and getting buy-in from your team--is essential to effective leadership. If you don't know where you're going, how on earth will you get there? But how do you craft that vision? How do you get others on board? And how do you put that vision into practice at every level of your organization? In The Vision Driven Leader, New York Times bestselling author Michael Hyatt offers six tools for crafting an irresistible vision for your business, rallying your team around the vision, and distilling it into actionable plans that drive results. Based on Michael's 40 years of experience as an entrepreneur and executive, backed by insights from organizational science and psychology, and illustrated by case studies and stories from multiple industries, The Vision Driven Leader takes you step-by-step from why to what and then how. Your business will never be the same.




Successful Small Business Marketing Made Easy!


Book Description

Over 17 Years In The Making! Written by an award winning advertising professional with over 17 years of small business marketing experience, Successful Small Business Marketing Made Easy! will show you how the real world of marketing works-minus the fluff found in many mass marketed publications. Clearly written in an easy to understand format, Successful Small Business Marketing Made Easy! is packed with important information every small business owner needs to know about marketing. Successful Small Business Marketing Made Easy! provides an easy step-by-step approach that anyone, regardless of marketing experience, can use to create a successful marketing campaign-guaranteed!