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Martial Art School Business Growth Strategies

Author : Mike Massie

Publisher :

Page : pages

File Size : 14,72 MB

Release : 2017-03-31

Category :

ISBN : 9781951609153

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Book Description

Discover The Most Effective, "Out-of-the-Box" Methods for Attracting and Keeping Students! In Martial Art School Business Growth Strategies, author Mike Massie addresses common challenges many school owners will face when growing a martial art school. When you read this book, you'll discover: * How to develop an overarching growth strategy, so you can grow your dojo in the most efficient manner possible! * What's the best business model for a martial art school? Discover the most profitable martial art school business models, so you can choose the best one for your personal business goals. * Understanding market segments! Find out exactly who to target and how to target them, so you get more students through your front door. * What are the most profitable markets for martial arts instructors to target? Should you go after kids, adults, the fitness market, the self-defense market, the after-school and summer camp market, or something else? You'll find the answers to these questions and more in the first section of this book. * What are the pros and cons of each market? Are there advantages and disadvantages to pursuing certain markets? Find out now so you'll know what to expect when pursuing a specific market. * How do you stand out in a crowded marketplace? Find out how in the section on branding for martial art school owners. * How do you keep students coming to class? What makes students drop out? How can you prevent students from quitting? Find out in the section on keeping students. * How do you handle rapid growth in a martial art school? Where do you put all those students? Should you get more space when your classes are full? And how do you teach larger classes? You'll get the answers to those questions in the section on efficient scheduling and curriculum design. Once you read this guide, you'll know how to identify and sidestep common hurdles and pitfalls in growing a school. Leap ahead of your competition and grow the dojo you've always wanted. Grab your copy today, and discover how to grow your dojo!



Small Dojo Big Profits

Author : Mike Massie

Publisher :

Page : 255 pages

File Size : 39,29 MB

Release : 2013-07-15

Category :

ISBN : 9780989668309

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Book Description

For over a decade, Small Dojo Big Profits has guided martial arts instructors through the risky yet highly rewarding process of starting and running a highly successful and profitable martial art school. Eschewing the conventional wisdom that says you must have a huge school with 300 or more students to be financially successful, the author instead shows you how to take on less risk while working smarter and not harder by running a lean, mean, efficient martial arts studio operation. Author Mike Massie has started three successful martial arts studios from scratch, and has the distinction of opening his first studio with no start-up capital, zero credit, and in a town where he was a complete stranger. Yet, he was able to go from teaching in part-time locations to running his own full-time studio in under a year, and he achieved this while staying in profit from month one. The process he followed is the same one this book is based upon, and this updated version of Small Dojo Big Profits also draws on the author's experience in starting and growing two more successful studios during the recent mortgage crisis and economic recession. A common sense martial arts school start-up and business operations manual, this completely updated version of the classic martial arts business guide is perfect for anyone who wants to maintain their integrity while building a successful martial art school. If you're looking for the best source of complete information for starting, launching, growing, and running a martial art school from scratch, this is it.



Corporate Aikido

Author : Robert Pino

Publisher : McGraw-Hill Companies

Page : 0 pages

File Size : 30,56 MB

Release : 1999

Category : Aikido

ISBN : 9780070502406

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Book Description

In a bold interpretation of the principles and philosophy behind the ancient art of Aikido, an international strategic consultant offers today's managers and executives a realistic and remarkably effective alternative to traditional competitive strategies. 5 illustrations.



Martial Arts and Well-being

Author : Carol Fuller

Publisher : Routledge

Page : 135 pages

File Size : 29,72 MB

Release : 2019-12-06

Category : Psychology

ISBN : 1315448068

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Book Description

Martial Arts and Well-Being explores how martial arts as a source of learning can contribute in important ways to health and well-being, as well as provide other broader social benefits. Using psychological and sociological theory related to behaviour, ritual, perception and reality construction, the book seeks to illustrate, with empirical data, how individuals make sense of and perceive the value of martial arts in their lives. This book draws on data from over 500 people, across all age ranges, and powerfully demonstrates that participating in martial arts can have a profound influence on the construction of behaviour patterns that are directly linked to lifestyle and health. Making individual connections regarding the benefits of practice, improvements to health and well-being – regardless of whether these improvements are ‘true’ in a medical sense – this book offers an important and original window into the importance of beliefs to health and well-being as well as the value of thinking about education as a process of life-long learning. This book will be of great interest to a range of audiences, including researchers, academics and postgraduate students interested in sports and exercise psychology, martial art studies and health and well-being. It should also be of interest to sociologists, social workers and martial arts practitioners. The Open Access version of this book, available at http://www.taylorfrancis.com/doi/view/10.4324/9781315448084, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.





Sun Tzu for Women

Author : Becky Sheetz-Runkle

Publisher : Simon and Schuster

Page : 224 pages

File Size : 44,75 MB

Release : 2011-01-14

Category : Business & Economics

ISBN : 1598699075

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Book Description

In a new spin on an oft-studied classic, marketer and martial arts practitioner Becky Sheetz-Runkle reinterprets Sun Tzu's The Art of War for women in the workplace. The ancient Chinese warrior and military strategist penned the masterpiece about 2,500 years ago, but many business experts believe its precepts are as relevant in today's corporate environment as they were on ancient Chinese battlefields. Sheetz-Runkle extrapolates business lessons from Sun Tzu's maxims to help women build on their attributes, overcome obstacles and forward their careers. The book relies heavily on excerpts from the classic, along with the author's own pithy advice and stories of today's women who are the working world's modern generals. While much of the book's counsel is pretty well worn, getAbstract recommends women read this book to fortify themselves as they do battle in the corporate combat zone.



Black Belt Tae Kwon Do

Author : Yeon Hwan Park

Publisher : Skyhorse Publishing Inc.

Page : 289 pages

File Size : 49,9 MB

Release : 2013-08

Category : Health & Fitness

ISBN : 1620875748

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Book Description

"Black Belt Tae Kwon Do combines a complete explanation of the physical aspects of the martial art with a full description of the philosophical elements of its training. This reference and study guide for black belt-level students is mindful that the ultimate aim of Tae Kwon Do is to bring its practitioners into harmony with the universe and help others achieve the same goal." -- Cover, p. [4].



Martial Art School Business Growth Strategies

Author : Mike Massie

Publisher : Createspace Independent Publishing Platform

Page : 242 pages

File Size : 47,42 MB

Release : 2017-03-31

Category :

ISBN : 9781545091654

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Book Description

What No One Tells You About Growing A Martial Art School! When I started my first martial art school nearly twenty-five years ago, all I knew about growing a dojo was that I needed more students. So, I set about getting more students every way I knew how, and I kept adding more ways to do that as I went along. What I discovered over the course of my first few years in business was that getting students wasn't all that difficult... it was keeping them and managing growth that was the real challenge. I've already covered how to start a dojo and get students in other books and resources. But in this book, I reveal specific concepts and strategies for growing your dojo. These are concepts that most martial art school owners and instructors never hear about. When you read this book, you'll discover: How to develop an overarching growth strategy, so you can grow your dojo in the most efficient manner possible! What's the best business model for a martial art school? In this guide, you'll find out about the most profitable martial art school business models, so you can choose the best one for your personal business goals. Understanding market segments! Find out exactly who to target and how to target them, so you get more students through your front door... What are the most profitable markets to go after? Should you go after kids, adults, the fitness market, the self-defense market, the after-school and summer camp market, or something else? You'll find the answers to these questions and more in the first section of this book. What are the pros and cons of each market? Are there advantages and disadvantages to pursuing specific markets? You'll get the answers to those questions, so you know what you're getting into when pursuing a specific market. How do you stand out in a crowded marketplace? You'll find out how in the section on brand and image for martial art school owners. How do you keep students coming to class? What makes students drop out? How can you prevent students from quitting? Find out in the section on keeping students. How do you handle rapid growth in a martial art school? Where do you put all those students? Should you get more space when your classes are full? And how do you teach larger classes? You'll get the answers to those questions in the section on efficient scheduling and curriculum design. As you can see, this book covers quite a lot of information. I wrote this book to answer questions that most school owners only find answers to by trial and error... typically when it's too late and the damage has already been done. Yet, in fifteen years of coaching school owners these are questions that have come up over and over again. They're also the same challenges I had to deal with in starting and growing three successful martial art schools in three very different markets that served three very distinct clienteles. I wrote this martial arts business manual to give martial art school owners answers to the difficult questions facing them when growing a martial art school. Once you read this guide, you'll have a knowledge and understanding of advanced principles. You'll know how to sidestep common hurdles and pitfalls in growing a school. Find out how to leap ahead of your competition and grow the dojo you've always wanted... Grab your copy today, and discover how to grow your dojo!



The Art of Learning

Author : Josh Waitzkin

Publisher : Simon and Schuster

Page : 291 pages

File Size : 20,67 MB

Release : 2008-05-27

Category : Biography & Autobiography

ISBN : 0743277465

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Book Description

An eight-time national chess champion and world champion martial artist shares the lessons he has learned from two very different competitive arenas, identifying key principles about learning and performance that readers can apply to their life goals. Reprint. 35,000 first printing.



The Martial Arts Business Arena: Investment, Politics, Profit

Author : H. Richard Friman, Ph.D. et al.

Publisher : Via Media Publishing

Page : 64 pages

File Size : 31,3 MB

Release : 2016-09-30

Category : Sports & Recreation

ISBN : 1893765369

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Book Description

Martial art business-related aspects are found at the base level in individual schools and mushroom to a global level in international organizations. This anthology includes writings by professionals who offer information and insights into the financial side of the martial arts. Chapters focus on related practical matters as profit, politics and investment. In the first chapter, Dr. Richard Friman asks: If the martial arts are supposed to offer paths to personal growth and enlightenment, why are they, in practice, plagued with displays of rampant egos, politics, and battles over turf by their practitioners? The experience of instruction in the United States suggests that the pursuit of the arts is becoming lost in the pursuit of profit. The next chapter by Dr. Yong Jae Ko presents the evolution of the martial arts industry into a global consumer products industry and examines the application of modern business techniques on this industry, with a particular focus on marketing strategy. It also discusses future opportunities and challenges facing the martial arts industry, and offers helpful suggestions. In the following chapter, Dr. Ko and coauthor Dr. Jin Bin Yang discuss the global expansion and integration of Asian martial arts. Such factors as sportification and standardization are closely examined as significant driving forces for the growth of the martial arts industry. This chapter also examines important issues influencing the development and the martial arts’ industry future growth. “The next chapter by Dr. Yong Jae Ko presents the evolution of the martial arts industry into a global consumer products industry and examines the application of modern business techniques on this industry, with a particular focus on marketing strategy. It also discusses future opportunities and challenges facing the martial arts industry, and offers helpful suggestions. In the following chapter, Dr. Ko and coauthor Dr. Jin Bin Yang discuss the global expansion and integration of Asian martial arts. Such factors as sportification and standardization are closely examined as significant driving forces for the growth of the martial arts industry. This chapter also examines important issues influencing the development and the martial arts’ industry future growth. The final chapter by Andrew Tharp presents the history that influenced the value of Japanese swords as works of art. The Japanese have created a legal system that has preserved their historical weapons in a way no other society has done. Historical sources and current statutes will show how the Japanese created a monopoly that successfully conserved their culture for future generations. Although this Japanese phenomenon is extraordinary, it also serves to show possibilities for those interested in investing in weaponry from other cultures and augments our appreciation of militaria for their aesthetics. Reading this anthology will help martial art students better understand differences between traditional schools and those that focus solely on profit. Owners can deepen their business acumen and utilize information provided in these chapters to shape their schools’ program. Of course many are influenced by martial art organizations that may be established on a local level, national or international. As an addition to your regular studies of martial art techniques and traditions, the information you’ll find here can certainly broaden one’s view of the martial arts as a business arena.