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Mastering AI for Marketing: A Comprehensive Guide

Author : Colin Tandy

Publisher : Colin Tandy

Page : 69 pages

File Size : 32,95 MB

Release : 2024-03-31

Category : Business & Economics

ISBN :

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Book Description

Unleash the Power of AI to Transform Your Marketing Mastering AI for Marketing: A Comprehensive Guide by Colin Tandy equips you with the knowledge and strategies to leverage the transformative power of Artificial Intelligence in today's dynamic marketing landscape. This book is your one-stop shop for: Understanding the Fundamentals of AI: Demystify AI concepts and explore its potential applications in marketing. Building a Winning AI Marketing Strategy: Learn how to identify the most impactful AI use cases for your brand and craft a data-driven roadmap for success. Harnessing the Power of AI Tools: Discover a practical toolkit of AI-powered marketing technologies and platforms to streamline your campaigns and optimize results. Unlocking Customer Insights with AI: Leverage AI for deep customer understanding, hyper-personalization, and creating targeted marketing campaigns. Staying Ahead of the Curve: Explore the latest advancements and future trends in AI marketing to ensure you remain competitive. Mastering AI for Marketing empowers you to: Boost campaign effectiveness and ROI. Personalize customer experiences at scale. Make data-driven marketing decisions for smarter resource allocation. Gain a competitive edge in the ever-evolving marketing landscape. Embrace the future of marketing. Download your copy of Mastering AI for Marketing today!



Mastering Digital Marketing

Author : Michael Cohn

Publisher :

Page : 212 pages

File Size : 20,91 MB

Release : 2017-04-21

Category :

ISBN : 9781521098189

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Book Description

Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal clients is the ideal guide for you if you are just about to bring your business into the digital age. The book explains the effectiveness of marketing your business online and covers all aspects of the perfect digital marketing strategy. This book explains how we did it, and how you can do it too. You'll Learn:* How to bring your business into the digital age easily and effectively. You will also gain a deeper insight into why marketing your business online is essential to your success.* How to identify your target audience, build trust, the power of testimonials, establishing credibility, building relationships, and how to write the perfect call-to-action.* How to view your business in a different way. The tips in the book will enable you to elevate your brand to where you want it to be.* How to develop the perfect online marketing strategy. You will become adept at combining your traditional marketing strategy with your new online strategy for fantastic results.About the AuthorMichael Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility, reputation, trustworthiness and credibility online. At CompuKol Michael consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Michael has over 30 years of experience in IT and web technologies. His expertise includes social media marketing strategies; Internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.



Introduction to Algorithmic Marketing

Author : Ilya Katsov

Publisher :

Page : 508 pages

File Size : 31,11 MB

Release : 2017-12

Category :

ISBN : 9780692142608

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Book Description

A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.



Generative Ai: A Comprehensive Guide to Mastering Generative Ai (Understanding the Essentials and Applications of This Breakthrough Technology)

Author : Donald Brewer

Publisher : Donald Brewer

Page : 269 pages

File Size : 10,25 MB

Release : 101-01-01

Category : Computers

ISBN :

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Book Description

This book also delves into the ethical considerations and challenges associated with implementing generative ai, providing readers with a balanced perspective on its impact on society and the workforce. By exploring the role of leadership in harnessing generative ai for organizational success, readers will gain valuable insights into how to navigate this rapidly evolving landscape. Whether you're a business leader seeking to unlock the potential of generative ai for your organization or a technology enthusiast eager to explore its applications across industries, this book offers a comprehensive overview of one of the most exciting developments in artificial intelligence today. You will unravel valuable insights: • A deep dive into the ethical frameworks needed for responsible ai deployment in your organization • Actionable tips to integrate ai seamlessly into your existing workflow • Unparalleled case studies from businesses that have successfully tapped into the ai advantage • A toolkit to leverage competitive intelligence insights through ai • A crystal-clear demystification of common misconceptions surrounding ai • A practical ai vocabulary that every business leader should know In this book, i will provide you with a comprehensive overview of generative ai, including the underlying principles and the latest trends in the field. I will also show you how to apply generative ai to a variety of tasks and applications in your business as well as various other industries responsibly and safely. One of the key benefits of generative ai is its ability to learn from massive realms of data and generate new, unseen data.



Mastering Marketing Data Science

Author : Iain Brown

Publisher : John Wiley & Sons

Page : 439 pages

File Size : 44,76 MB

Release : 2024-04-29

Category : Computers

ISBN : 1394258712

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Book Description

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.



Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Author : Joe Pulizzi

Publisher : McGraw Hill Professional

Page : 358 pages

File Size : 44,26 MB

Release : 2015-09-04

Category : Business & Economics

ISBN : 1259589668

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Book Description

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners



The AI Marketing Canvas

Author : Raj Venkatesan

Publisher : Stanford University Press

Page : 295 pages

File Size : 30,64 MB

Release : 2021-05-18

Category : Business & Economics

ISBN : 1503628043

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Book Description

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.



Artificial Intelligence for Marketing

Author : Jim Sterne

Publisher : John Wiley & Sons

Page : 373 pages

File Size : 13,62 MB

Release : 2017-08-14

Category : Business & Economics

ISBN : 1119406331

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Book Description

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.



GenAI Practitioner: Mastering AI-Driven Marketing for the Future

Author : Anand Vemula

Publisher : Anand Vemula

Page : 92 pages

File Size : 35,44 MB

Release :

Category : Computers

ISBN :

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Book Description

In an era where artificial intelligence (AI) is transforming industries, "GenAI Practitioner: Mastering AI-Driven Marketing for the Future" serves as a comprehensive guide for marketers looking to leverage the power of Generative AI. This book provides a detailed exploration of how AI can revolutionize marketing strategies, enhance customer engagement, and drive business growth. The journey begins with an introduction to the fundamentals of Generative AI, explaining key concepts, terminologies, and the evolution of this transformative technology. Readers will gain a solid understanding of the principles underpinning AI, laying the groundwork for more advanced topics. The book delves into the role of Generative AI in marketing, highlighting its benefits through real-world case studies. These examples demonstrate successful AI-driven campaigns, showcasing how businesses have effectively utilized AI to personalize customer experiences, optimize marketing efforts, and achieve remarkable results. Practical guidance on setting up an AI framework is provided, detailing the necessary tools, technologies, and environment setup. This section emphasizes key considerations for implementation, ensuring readers are equipped to integrate AI into their marketing strategies seamlessly. Data management and preparation are critical components of AI success. The book covers the importance of data, methods for collection and cleaning, and best practices for structuring data to maximize the efficacy of AI algorithms. This foundational knowledge is crucial for creating accurate and effective AI models. The text further explores AI-driven content creation, including generating text, images, and videos. It emphasizes personalization and targeting, illustrating how AI can produce tailored marketing materials that resonate with individual customers. Customer engagement is enhanced through AI-driven insights, personalized interactions, and the use of chatbots and virtual assistants. The book discusses how AI can improve customer experience and retention by providing timely and relevant support. Measuring the success and ROI of AI initiatives is essential for justifying investments and guiding future strategies. The book outlines key performance indicators, methods for analyzing AI-driven campaigns, and ROI calculation techniques. Finally, readers are introduced to future trends in Generative AI and marketing, exploring emerging technologies and innovations. This forward-looking perspective prepares marketers to stay ahead in a rapidly evolving landscape, ensuring they can harness the full potential of AI to drive their marketing efforts into the future. **"GenAI Practitioner: Mastering AI-Driven Marketing for the Future"** is an essential resource for anyone seeking to understand and apply AI in marketing, offering practical insights and strategies for achieving success in the digital age.



ChatGPT for Writers: The Ultimate Guide to Mastering AI-Assisted Writing and Creating Bestsellers

Author : Carlos De La Torre

Publisher : Carlos De La Torre

Page : 100 pages

File Size : 24,17 MB

Release :

Category : Computers

ISBN :

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Book Description

"ChatGPT for Writers: The Ultimate Guide to Mastering AI-Assisted Writing and Creating Bestsellers" is an essential resource for any writer wishing to navigate the new era of literary creation powered by artificial intelligence. This masterful work unlocks the potential of ChatGPT to revolutionize your writing process, from initial conception to the publishing and promotion of your work. With an accessible and friendly tone, this book is an open invitation to explore the world of AI and its application in creative writing. From basic fundamentals to advanced techniques, you will learn how to collaborate with ChatGPT, turning it into an invaluable ally in creating memorable characters, immersive worlds, and plots that keep readers hooked on every page. This guide goes beyond content generation, providing in-depth advice on how AI can assist you in revising, enhancing, and promoting your manuscripts. Moreover, with a glance into the future, it prepares you for emerging trends and ethical dilemmas in AI-assisted writing. Perfect for both novices and veterans, this book is your passport to transforming your ideas into bestsellers, elevating your craft with the help of cutting-edge technology. Join the AI-assisted writing revolution and start forging your path to literary success with "ChatGPT for Writers."