Mastering Management 2.0


Book Description

Mastering Management 2.0 is a collection of the best writing from leading business thinkers at the world's top businesses and business schools in one stimulating and manageable collection.




Mastering Information Management


Book Description

Davenport and Marchand bring together the knowledge managers need to make sense of "mere" data and technology. "Mastering Information Management" organizes the full range of cutting-edge ideas, tools and techniques for successfully managing the information-driven business.




Mastering IT Project Management


Book Description

In previous years, setting up IT infrastructure involved just the preparation of the data center. It has become much more complex and evolved today. The infrastructure includes not only the data center facility, but also the entire organization by providing internet connectivity to customers, vendors, and company executives on the move. Mastering IT Project Management is the first book to detail how to create IT infrastructure rather than simply describe how to manage the IT function or software development. This unique and comprehensive reference covers all aspects needed to successfully manage this type of project in an organization. J. Ross Publishing offers an add-on at a nominal cost — Downloadable, customizable tools and templates ready for immediate implementation.




Mastering Management Styles: Expert Guidance for Managers


Book Description

Through insider advice, handy tips and real-life case studies, you'll be quickly on your way to management success. Each chapter will take you through a key element of management style, the impact it can have on your employees, potential traps and pitfalls to avoid, and will round up by applying the technique to the case study so that you can get a feel for how your management choices could play out. Whether you're feeling the pressure of your management role or simply unsure how to bring out the best in each of your employees, this is the instant toolkit you need for management success.




Mastering Product Management: A Step-By-Step Guide


Book Description

Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. - Source new ideas that succeed - Set a compelling product vision and strategy - Search for profitable new business models - Become a market expert - Effectively manage roadmaps - Ensure a successful product launch - Understand value and price profitably - Build and manage high-performance teams - And much more! This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.




Mastering Software Project Management


Book Description

Project management software.




Making Things Happen


Book Description

Offers a collection of essays on philosophies and strategies for defining, leading, and managing projects. This book explains to technical and non-technical readers alike what it takes to get through a large software or web development project. It does not cite specific methods, but focuses on philosophy and strategy.




Mastering Customer Value Management


Book Description

There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.




Strategic Luxury Management


Book Description

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.




Mastering Technology


Book Description

Applying traditional management functions--such as strategy formulation, policy development, and leadership--to technology-related issues, Monger shows managers how to redirect their thinking on product quality, customer satisfaction, and increased productivity for continuous quality improvement.




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