Author : Martín Arellano
Publisher : Martín Arellano
Page : 115 pages
File Size : 25,13 MB
Release :
Category : Computers
ISBN :
Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 38,99 MB
Release : 2009
Category : Business & Economics
ISBN : 0470379286
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author : Nicolle Merrill
Publisher : Future Skills
Page : 0 pages
File Size : 23,49 MB
Release : 2019-10-15
Category : Business & Economics
ISBN : 9781946384867
The days of sticking with a single career path until our golden years of retirement are gone. In the last ten years, the world of work has changed significantly. But the career advice you've been given since you were a kid hasn't. Enter Nicolle Merrill, four-time (and counting) career-changer, professional reinventor, and author. In Punch Doubt in the Face: How to Upskill, Change Careers, and Beat the Robots, Nicolle translates the future of work into a roadmap to a better career and professional empowerment. Grounded in her belief that our careers are like a Choose Your Own Adventure book--full of possibilities, new paths, and the occasional surprise--Nicolle helps readers evaluate their careers like mini-futurists. You'll discover a new career that fits your lifestyle, learn how to attain the skills needed to thrive in the workplace of the future, and go on a professional adventure or two--regardless of your age or your industry. Read this book. Your future self will thank you.
Author : Donna Serdula
Publisher :
Page : 200 pages
File Size : 36,82 MB
Release : 2013-06-01
Category : Business & Economics
ISBN : 9780988666504
Learn how to optimize your LinkedIn profile so you can impress your network and get found on LinkedIn. This easy to read and fun book walks you through building an impressive LinkedIn profile. Chock full of examples, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is your one stop resource to learn how to optimize your LinkedIn profile so you can look good and get FOUND on LinkedIn.
Author : Octavia Goredema
Publisher : John Wiley & Sons
Page : 243 pages
File Size : 25,74 MB
Release : 2022-01-12
Category : Business & Economics
ISBN : 1119789079
Advance your career with this insightful playbook for underrepresented women In Prep, Push, Pivot, award-winning career coach and author Octavia Goredema delivers an indispensable career coaching guide for women looking for a new job, dealing with job loss, pivoting to a new career, or returning to the workforce after an extended absence. You'll discover practical strategies you can implement at crucial times during your career, ensuring your considerable talents and skills are used to their full potential. In this important book, you'll: Discover your true worth, cement your career values, and carve out a realistic and aspirational career plan Learn how to position yourself for a promotion, navigate a break in your career, and integrate your role as a mother or caregiver with your professional life Deal with monumental career changes, contribute to the development of the women around you, and benefit from an array of professional resources in your journey forward Perfect for women who are ready to overcome any obstacles that await them, Prep, Push, Pivot is a thoughtful road map to help women chart their professional and personal success.
Author : Aliza Licht
Publisher : Hachette UK
Page : 258 pages
File Size : 42,52 MB
Release : 2015-05-05
Category : Self-Help
ISBN : 1455584150
Leave Your Mark isn't an advice book -- it's a mentorship in 288 pages. Aliza Licht-global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon-is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.
Author : Jason Alba
Publisher : Happy About
Page : 155 pages
File Size : 19,62 MB
Release : 2011-03
Category : Business & Economics
ISBN : 1600051979
This new edition focuses on strategies and tactics to help readers understand what LinkedIn is and how it fits into an online marketing strategy--whether it is a personal strategy or a business/corporate one.
Author : Daisy Wright
Publisher : Wcs Publishers
Page : 206 pages
File Size : 47,59 MB
Release : 2020-11-30
Category :
ISBN : 9780981310473
21 Resilient WomenStories of Courage, Growth, and Transformation The 21 co-authors of this book, a diverse group of women, decided to use this downtime to reflect: How do we navigate uncertainties and disruptions? How do we bounce back from broken dreams or broken marriages? How do we juggle motherhood, career and a passion for community? How do you move forward with a career after being paralyzed in a car accident? How do we cope in the workplace when hopes are dashed, and career progression is limited? As you turn these pages, you will read about struggle, survival, disappointment and hope. You will laugh and you will cry; you will reflect, and you will remember, but most importantly, you will learn, grow and be transformed by the stories of these resilient women. THE BACK STORY When a small group of women met at a Let's GROW Sip & Paint event in January 2020, we joked that 2020 was the only time we were all going to have 20/20 vision, and we should embrace it and create a legacy for the new decade. This legacy was to write an anthology that would include stories of courage, growth, and transformation. Little did we know that a pandemic of epic proportion - COVID 19 - was about to turn the world upside down. Despite this, we used this sombre down time to come together to create a book to give others hope and inspiration.
Author : Rob Meyerson
Publisher : Business Expert Press
Page : 233 pages
File Size : 15,13 MB
Release : 2021-12-14
Category : Business & Economics
ISBN : 1637421567
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Author : Melissa Perri
Publisher : O'Reilly Media
Page : 200 pages
File Size : 48,76 MB
Release : 2018-11-01
Category : Business & Economics
ISBN : 1491973765
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
