Mastering the World of Psychology


Book Description

Mastering the World of Psychology is a brief, paperback text focused on supplying the most support for student learning and student success. It makes the connection between scientific principles and the everyday lives of today's diverse student population.




Mastering the World of Psychology


Book Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Introductory Psychology An introduction to psychology that focuses on applications to students’ own lives Mastering the World of Psychology provides students a solid introduction to the diverse field of psychology – and how it applies to their lives. Authors Samuel Wood, Ellen Green Wood, and Denise Boyd present theory and research in an engaging and accessible fashion, with plenty of opportunities for students to test their understanding and hone their critical-thinking skills. The Sixth Edition has been thoroughly updated and now incorporates several contemporary themes in order to give students an up-to-date view of the discipline. NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook. Mastering the World of Psychology, Sixth Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience. You can also purchase a loose-leaf print reference to complement Revel Mastering the World of Psychology . This is optional.




Mastering the World of Marketing


Book Description

The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages




Mastering the World of Selling


Book Description

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies provided by their companies Due to the recession and downsizing era, lack of 12-18 month professional sales training for new hires provided by Fortune 500 companies A consistent struggle to keep their sales force, distributors, manufacturers reps and affiliates motivated and focused on effectively selling their products and services Mastering the World of Selling helps companies and entrepreneurs overcome these four major obstacles with candid advice and winning strategies from the leading sales trainers and training companies in the world: Acclivus*AchieveGlobal*Action Selling*Tony Allesandra*Brian Azar*Baker Communications, Inc.*Mike Bosworth*Ian Brodie*Ed Brodow*Mike Brooks*Bob Burg*Jim Cathcart*Robert Cialdini PhD*Communispond, Inc.*Tim Connor*CustomerCentric Selling*Dale Carnegie*Sam Deep*Bryan Dodge*Barry Farber*Jonathan Farrington*Jeffrey Fox*Colleen Francis*FranklinCovey Sales Performance Solutions*Thomas A. Freese*Patricia Fripp*Ari Galper*General Physics Corporation*Jeffrey Gitomer*Charles H. Green*Ford Harding*Holden International*Chet Holmes*Tom Hopkins*Huthwaite, Inc.*Imparta, Ltd.*InfoMentis, Inc.*Integrity Solutions*Janek Performance Group, Inc.*Tony Jeary*Dave Kahle*Ron Karr*Knowledge-Advantage, Inc.*Jill Konrath*Dave Kurlan*Ron LaVine*Kendra Lee*Ray Leone*Chris Lytle*Paul McCord*Mercuri International*Miller Heiman, Inc.*Anne Miller*Dr. Ivan Misner*Michael Macedonio*Sharon Drew Morgen*Napoleon Hill Foundation*Michael Oliver*Rick Page*Anthony Parinello*Michael Port*Porter Henry*Prime Resource Group, Inc.*Neil Rackham*Revenue Storm*Linda Richardson*Keith Rosen*Frank Rumbauskas*Sales Performance International, Inc.*Sandler Training*Dr. Tom Sant*Stephan Schiffman*Dan Seidman*Blair Singer*Terri Sjodin*Art Sobczak*Drew Stevens, PhD*STI International*The Brooks Group*The Friedman Group*The TAS Group*Brian Tracy*ValueSelling Associates*Wendy Weiss&*Jacques Werth*Floyd Wickman*Wilson Learning*Dirk Zeller*Tom Ziglar*Zig Ziglar







Mastering Your Inner Game


Book Description

"Mastering Your Inner Game" arms athletes with the tools they need to understand, manage, and maximize their mental and emotional forces. Illustrations.




The World of Psychology


Book Description

More than any other full-length text on the market, The World of Psychology supports student learning while helping students make the connection between scientific principles and everyday life. The Seventh Edition of Wood/Wood/Boyd's World of Psychology continues to respond to the changing needs of today's diverse student population. Students and instructors will benefit from exciting enhancements in content, pedagogy, and design while enjoying the accessible and engaging presentation that have made this text so successful over the years.




Mastering Trading Psychology


Book Description

Andrew Aziz describes technology, strategy, and psychology as the three essential pillars of successful trading, and he knows that the psychological aspects of trading are the most likely to be underestimated or even ignored. He wrote Mastering Trading Psychology to help traders enhance their understanding of this crucial pillar of trading and to strengthen their "mental skills" in order to maximize their performance.This practical and highly entertaining book takes its readers inside the minds of ordinary retail traders who contributed more than 175 accounts of their successes, their failures, their joys, their struggles, and, most of all, what they have learned as traders. Some are experienced, but many are relative beginners. They represent an intriguing diversity in terms of where they live, their ages, their levels of education, their everyday jobs, and how they tell their stories. All are members of Andrew's trading community, and their enthusiastic response to his invitation to share their experiences and insights was overwhelming. Complemented by Andrew's explanatory text, the stories are told in the contributors' own words, minimally edited for length, clarity, and privacy.




Creativity


Book Description




Mastering Industrial-Organizational Psychology


Book Description

Industrial-Organizational (I-O) psychology, the application of science in the workplace to create a better experience for individuals and organizations, has been identified by the Department of Labor as one of the fastest growing occupations in the nation. This volume brings together faculty from top-ranked I-O master's programs to provide best practices and discussions of important topics for the training of master's level I-O psychologists, including areas of career practice, applying to graduate school, applied experiences needed to prepare graduates for the workplace, methods of teaching and considerations for faculty in I-O master's programs, and consulting in organizations as a component of graduate education. This book will be of critical interest to I-O master's faculty, faculty advising undergraduates for graduate school, and students considering careers in I-O psychology.




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