Mastering Communication


Book Description

This book will help students improve their speaking, listening, reading and writing skills. It will give an understanding of the importance of good communication skills for their personal development and career. It is relevant to a variety of courses: HE, FE, Professional, Open University, A-level and International Baccalaureate.




Graphic Design Fundamentals: Mastering the Basics of Visual Communication and Branding


Book Description

Embrace the fundamentals of graphic design with this comprehensive guide that empowers you to master the basics of visual communication and branding. From the core principles of design to the practical application of tools and techniques, this book provides a thorough foundation for understanding and creating impactful visual content. Explore the theories behind color theory, typography, layout design, and visual hierarchy, and gain insights into the essential elements of effective branding. Discover the creative process that transforms concepts into stunning visual masterpieces, utilizing industry-standard design software such as Photoshop and Illustrator. Learn how to craft eye-catching logos, incorporate vector graphics into your designs, and apply design elements and techniques to create visually engaging imagery. Whether you're a beginner seeking to unlock your design potential or a seasoned professional looking to enhance your skills, this book serves as an invaluable resource for navigating the complexities of graphic design. With practical examples, real-world case studies, and insights into design trends, you'll gain the knowledge and confidence to elevate your visual communication to new heights.




The Lean Builder: A Builder's Guide to Applying Lean Tools in the Field


Book Description

Sam Brooks, a young superintendent with ProCon Builders, has been given responsibility for the largest and most complicated project of his career. He struggles with all of the common difficulties in construction -- lack of communication, coordination issues, and other kinds of wasteful occurrences that rob his project of time and money, while leaving him and his team frustrated and overworked. Luckily, his friend, mentor, and co-worker, Alan Phillips, brings the benefit of his experience and his knowledge of Lean Construction tools and processes to help Sam learn valuable skills for improving the operation of his project. Together, Sam and Alan discuss the merits and explore the practical applications of: Daily Huddles Visual Communication The "Eight Wastes" Managing Constraints Pull Planning The Last Planner System(TM) Percent Plan Complete




Mastering Visual Hierarchy: The Key to Effective Graphic Design


Book Description

Mastering Visual Hierarchy: The Key to Effective Graphic Design Elevate your design skills and create impactful visuals that captivate audiences with this comprehensive guide. Mastering Visual Hierarchy unveils the secrets of effective graphic design, equipping you with the knowledge and techniques to transform ordinary designs into extraordinary works of art. Immerse yourself in the fundamentals of graphic design, delving into the principles, color theory, typography, and layout techniques that lay the foundation for successful visuals. Discover the power of visual hierarchy, learning how to guide the viewer's eye, emphasize key elements, and create a coherent visual experience. Explore advanced concepts such as branding, logo design, vector graphics, and photo editing, mastering the tools and techniques that professional designers employ to create memorable and effective designs. Gain insights into the creative process and the latest design trends, staying abreast of the ever-evolving landscape of graphic design. Whether you're a beginner looking to kickstart your design journey or an experienced professional seeking to refine your skills, Mastering Visual Hierarchy is the indispensable resource that will empower you to create visually stunning designs that connect with your audience and leave a lasting impression.




Drawing


Book Description

Contrary to assumptions that drawing is a gift that cannot be learned, this book demonstrates that it is a highly teachable skill. As well as instructing the student how to draw, the book also serves as a visual handbook for artists and designers who need to express ideas through drawing. Each chapter addresses a key topic in drawing method and theory in order to improve technique and understanding. Issues such as perspective and the manipulation of tones and marks to make 3-D forms are tackled in a simple and direct way, with a wealth of drawings by the great masters of the medium, in addition to diagrams and tables. Each section also offers ways for the student to put into practice the ideas and concepts discussed. These 'Ideas to Explore' range from practical exercises in drawing to the selection of drawing surfaces (such as paper) and subjects to discovering ways of thinking.




Learn Adobe Photoshop CC for Visual Communication


Book Description

As the most popular image-editing application on the market today, Adobe Photoshop is an indispensable part of any creative designer’s toolkit. Mastering Photoshop for photo retouching or general design work should be the first step on your path to a career in the visual design field. Learn Adobe Photoshop CC by building cool creative projects that teach you how to: Fix common problems with photographs Colorize black and white photos Design eye-catching invitations and fliers Create fantastic composite images by combining elements from different photos Design your own wallpaper for your computer or phone This study guide uses 8 hours of video integrated with text to help you gain realworld skills that will get you started in your career in visual design using Adobe Photoshop CC. It lays the foundation for taking the Adobe Certified Associate (ACA) certification exam and helps prepare you for an entry-level position in a competitive job market. Purchasing this book gives you access to valuable online extras. Follow the instructions in the book’s “Getting Started” section to unlock access to: The Web Edition containing instructional video embedded in the complete text of the book with interactive review questions along with product updates Downloadable lesson files you need to work through the projects




Design for Communication


Book Description

Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.




Visual Communication Design


Book Description

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.




Canon of Design


Book Description

There’s nothing more important to the future of your artwork than to educate and nurture the unique talent you were born to share with the world. The Canon of Design represents artistic integrity, and enables you to leave your mark on this earth as one of the most talented visual communicators ever known. Learn the language of design to stand with the great masters and reflect the beauty prominently found in nature. This field manual is written to you, for you, and will help shorten your journey to achieving artistic excellence!




Visual Collaboration


Book Description

Have you ever felt stuck with methods, tools and skills that do not match the increasing complexity you are part of? Would you like to work in new ways that strengthen thinking, communication and collaboration? Visual Collaboration introduces a new and innovative way of working and collaborating that will help you successfully manage complexity for yourself, your team, and your entire organization. The method of this book unlocks any teams ability to collaborate in complex projects and processes. By using a systematic and proven approach to drawing and visualizing. Visual Collaboration is a unique visual business book that will enable you to develop visual languages to fit any scenario, create engaging and powerful questions to assist your visual process design and turn a white canvas into a visual template that can improve any meeting, project, or process. The core of the book - a practical and easy-to-follow method - THE FIVE BUILDING BLOCKS will most likely become your preferred way of working. The method is supported by plentiful examples, 4-color drawing, chapter summaries, and clearly defined learning objectives. Enjoyable and powerful, this book will help you: Use visualization as a tool to explore opportunities and challenges Translate complex concepts into easy-to-understand actions Engage employees and team members with effective strategic processes Incorporate drawing into your strategic organizational toolbox to strengthen communication and collaboration Develop and apply powerful visual literacy skills The authors, internationally-recognized experts in strategy communication and visual facilitation, have helped incorporate visual collaboration into more than 500 organizations such as LEGO, IKEA, the Red Cross, the United Nations, and many others. This book is the must-have resource for you to follow their example.