Medialogies


Book Description

We are living in a time of inflationary media. While technological change has periodically altered and advanced the ways humans process and transmit knowledge, for the last 100 years the media with which we produce, transmit, and record ideas have multiplied in kind, speed, and power. Saturation in media is provoking a crisis in how we perceive and understand reality. Media become inflationary when the scope of their representation of the world outgrows the confines of their culture's prior grasp of reality. We call the resulting concept of reality that emerges the culture's medialogy. Medialogies offers a highly innovative approach to the contemporary construction of reality in cultural, political, and economic domains. Castillo and Egginton, both luminary scholars, combine a very accessible style with profound theoretical analysis, relying not only on works of philosophy and political theory but also on novels, Hollywood films, and mass media phenomena. The book invites us to reconsider the way reality is constructed, and how truth, sovereignty, agency, and authority are understood from the everyday, philosophical, and political points of view. A powerful analysis of actuality, with its roots in early modernity, this work is crucial to understanding reality in the information age.




Emerging Digital Media Ecologies


Book Description

Emerging Digital Media Ecologies: The Concept of Medialogy investigates the profound ways in which digital media reshapes our cultural, socio-technological, political, and natural landscapes. Through interdisciplinary empirical and creative case studies, the book defines and illuminates the nuances of medialogy, emphasising the often-underestimated impact of emerging technologies across interactive education, data gathering, visual-data representations, and creative practice. It explores the intersection of the natural and technological worlds, contextualising our use of natural resources against climate change and sustainable economies. Divided into two parts, the book delves into the theoretical underpinnings of digital media ecologies and their practical applications. Part 1 traces the evolution of media technologies, examining their environmental impact and the foundational approaches to understanding media’s complex interconnections. Part 2 focuses on contemporary issues such as hyperpersonalised media, digital literacy, and the transformative power of Indigenous media narratives. Additionally, the monograph explores the revolutionary role of Artificial Intelligence (AI) and large language models like ChatGPT-4o and those that follow in shaping our digital future. It investigates how AI transforms creative practices, data processing, and communication, contributing to the formation of new media ecologies. The ethical implications, commodification, identity formation, and the impact of AI-driven technologies on everyday life are critically examined, offering insights into the future of human–technology interactions. This book is a crucial reference for scholars, practitioners, and students in digital humanities, media studies, environmental humanities, and anyone interested in the cultural implications of emerging digital technologies and their impact on our environment and society.




Who Owns Whom


Book Description







In Defense of Religious Moderation


Book Description

William Egginton laments the current debate over religion in America, in which religious fundamentalists have set the tone of political discourse--no one can get elected without advertising a personal relation to God, for example--and prominent atheists treat religious belief as the root of all evil. Neither of these positions, Egginton argues, adequately represents the attitudes of a majority of Americans who, while identifying as Christian, Jewish, or Muslim, do not find fault with those who support different faiths and philosophies. In fact, Egginton goes so far as to question whether fundamentalists and atheists truly oppose each other, united as they are in their commitment to a "code of codes." Fundamentalists--and stringent atheists--unconsciously believe that the methods we use to understand the world are all versions of an underlying master code. This code of codes represents an ultimate truth, explaining everything. The moderately religious, with their inherent skepticism toward a master code, are best suited to protect science, politics, and other diverse strains of knowledge from fundamentalist attack and to promote a worldview based on the compatibility between religious faith and scientific method.




What Would Cervantes Do?


Book Description

The attack on the US Capitol on 6 January 2021 was a tragic illustration of the existential threat that the viral spread of disinformation poses in the age of social media and twenty-four-hour news. From climate change denialism to the frenzied conspiracy theories and racist mythologies that fuel antidemocratic white nationalist movements in the United States and abroad, What Would Cervantes Do? is a lucid meditation on the key role the humanities must play in dissecting and combatting all forms of disinformation. David Castillo and William Egginton travel back to the early modern period, the first age of inflationary media, in search of historically tested strategies to overcome disinformation and shed light on our post-truth market. Through a series of critical conversations between cultural icons of the twenty-first century and those of the Spanish Golden Age, What Would Cervantes Do? provides a tour-de-force commentary on current politics and popular culture. Offering a diverse range of Cervantist comparative readings of contemporary cultural texts –movies, television shows, and infotainment – alongside ideas and issues from literary and cultural texts of early modern Spain, Castillo and Egginton present a new way of unpacking the logic of contemporary media. What Would Cervantes Do? is an urgent and timely self-help manual for literary scholars and humanists of all stripes, and a powerful toolkit for reality literacy.




How the World Became a Stage


Book Description

What is special, distinct, modern about modernity? In How the World Became a Stage, William Egginton argues that the experience of modernity is fundamentally spatial rather than subjective and proposes replacing the vocabulary of subjectivity with the concepts of presence and theatricality. Following a Heideggerian injunctive to search for the roots of epochal change not in philosophies so much as in basic skills and practices, he describes the spatiality of modernity on the basis of a close historical analysis of the practices of spectacle from the late Middle Ages to the early modern period, paying particular attention to stage practices in France and Spain. He recounts how the space in which the world is disclosed changed from the full, magically charged space of presence to the empty, fungible, and theatrical space of the stage.




Medialogies


Book Description

We are living in a time of inflationary media. While technological change has periodically altered and advanced the ways humans process and transmit knowledge, for the last 100 years the media with which we produce, transmit, and record ideas have multiplied in kind, speed, and power. Saturation in media is provoking a crisis in how we perceive and understand reality. Media become inflationary when the scope of their representation of the world outgrows the confines of their culture's prior grasp of reality. We call the resulting concept of reality that emerges the culture's medialogy. Medialogies offers a highly innovative approach to the contemporary construction of reality in cultural, political, and economic domains. Castillo and Egginton, both luminary scholars, combine a very accessible style with profound theoretical analysis, relying not only on works of philosophy and political theory but also on novels, Hollywood films, and mass media phenomena. The book invites us to reconsider the way reality is constructed, and how truth, sovereignty, agency, and authority are understood from the everyday, philosophical, and political points of view. A powerful analysis of actuality, with its roots in early modernity, this work is crucial to understanding reality in the information age.




Mosquito Empires


Book Description

This book explores the links among ecology, disease, and international politics in the context of the Greater Caribbean - the landscapes lying between Surinam and the Chesapeake - in the seventeenth through early twentieth centuries. Ecological changes made these landscapes especially suitable for the vector mosquitoes of yellow fever and malaria, and these diseases wrought systematic havoc among armies and would-be settlers. Because yellow fever confers immunity on survivors of the disease, and because malaria confers resistance, these diseases played partisan roles in the struggles for empire and revolution, attacking some populations more severely than others. In particular, yellow fever and malaria attacked newcomers to the region, which helped keep the Spanish Empire Spanish in the face of predatory rivals in the seventeenth and early eighteenth centuries. In the late eighteenth and through the nineteenth century, these diseases helped revolutions to succeed by decimating forces sent out from Europe to prevent them.




The Splintering of the American Mind


Book Description

A timely, provocative, necessary look at how identity politics has come to dominate college campuses and higher education in America at the expense of a more essential commitment to equality. Thirty years after the culture wars, identity politics is now the norm on college campuses-and it hasn't been an unalloyed good for our education system or the country. Though the civil rights movement, feminism, and gay pride led to profoundly positive social changes, William Egginton argues that our culture's increasingly narrow focus on individual rights puts us in a dangerous place. The goal of our education system, and particularly the liberal arts, was originally to strengthen community; but the exclusive focus on individualism has led to a new kind of intolerance, degrades our civic discourse, and fatally distracts progressive politics from its commitment to equality. Egginton argues that our colleges and universities have become exclusive, expensive clubs for the cultural and economic elite instead of a national, publicly funded project for the betterment of the country. Only a return to the goals of community, and the egalitarian values underlying a liberal arts education, can head off the further fracturing of the body politic and the splintering of the American mind. With lively, on-the-ground reporting and trenchant analysis, The Splintering of the American Mind is a powerful book that is guaranteed to be controversial within academia and beyond. At this critical juncture, the book challenges higher education and every American to reengage with our history and its contexts, and to imagine our nation in new and more inclusive ways.