NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE


Book Description

New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.




EcoMechatronics


Book Description

This book showcases how EcoMechatronics can increase sustainability within engineering and manufacturing. It brings together material from experts in core mechatronics technologies, discussing the challenges related to moving towards more environmentally friendly methods, and presenting numerous case studies and examples of EcoMechatronics oriented applications. The book begins with an introduction to EcoMechatronics in the context of sustainability, before covering core conceptual, technical and design issues associated with EcoMechatronics. It then offers a series of case studies and examples of EcoMechatronics oriented applications and finally, a consideration of the educational issues associated with moving to a new generation of environmentally oriented mechatronic engineers. EcoMechatronics will be of interest to practicing engineers, researchers, system developers. and graduate students in the field of mechatronics and environmental engineering.




Chemical Product Design: Towards a Perspective through Case Studies


Book Description

Chemical Product Design: Towards a Perspective through Case Studies provides a framework for chemical product design problems which are clearly defined together with different solution approaches. This book covers the latest methods and tools currently available in the field and discusses future challenges that the chemical industry is faced with. It focuses on important issues of chemical product design and provides a good overview on industrial chemical product design problems through case studies supplied by leading experts. The editors of Chemical Product Design teach chemical product design at graduate level courses and also serve as consultants for various chemical companies. They have also developed experimental techniques for chemical product design as well as computer-aided design methods and tools. - Highlights important issues of chemical product design through case studies - Case studies supplied by leading experts in chemical product design - Provides a complete framework for chemical product design










Advanced Introduction to Advertising


Book Description

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?




Computational Intelligence in Remanufacturing


Book Description

In attempts to reduce greenhouse gas emissions, many alternatives to manufacturing have been recommended from a number of international organizations. Although challenges will arise, remanufacturing has the ability to transform ecological and business value. Computational Intelligence in Remanufacturing introduces various computational intelligence techniques that are applied to remanufacturing-related issues, results, and lessons from specific applications while highlighting future development and research. This book is an essential reference for students, researchers, and practitioners in mechanical, industrial, and electrical engineering.







Shop Floor Control - A Systems Perspective


Book Description

Shop floor control and namely the problem of job shop scheduling have been fields of research for a long time. However, until now no comprehensive framework on the various aspects exists. This book will provide a systems perspective towards shop floor control by stressing its sociotechnical and cybernetical nature. It focuses on the behavioral aspects of control activities and sees the shop floor as the center of value-adding manufacturing activities within an enterprise. The book enables the reader to understand the interaction of organization, information technology and human resources. This eventually allows to achieve holistic and agile solutions and facilitates profound organizational change. The book will therefore provide a welcome addition to several standard textbooks on the issue.