Book Description

**** The 1993 edition is cited in ARBA 1995. A handbook that provides socioeconomic and market-trend data for the major consumer markets of Latin America, primarily in the form of statistical tables. Section 1 examines factors driving the Latin American economy, and considers the relative strengths of each country as a potential consumer market. Section 2 presents a series of regional marketing parameters, while Section 3 provides a comparative overview of consumer markets for the whole region. Sections 4 to 11 deal with individual countries (Argentina, Brazil, Chile, Colombia. Ecuador, Mexico, Peru, Venezuela), presenting data under a series of standard headings, and moving from background parameters, such as demographics and economic indicators, to consumer market data for a range of products. Distributed by Gale Research. Annotation copyright by Book News, Inc., Portland, OR