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Millennials, News, and Social Media

Author : Paula Maurie Poindexter

Publisher : Peter Lang Incorporated, International Academic Publishers

Page : 0 pages

File Size : 43,72 MB

Release : 2018

Category : Electronic news gathering

ISBN : 9781433150036

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Book Description

Five years after the first edition of Millennials, News, and Social Media: Is News Engagement a Thing of the Past? was published, a focus on the Millennial generation's relationship with news is more important than ever. This revised and updated book reports the results of a new survey that reveals changes in news consumption habits and attitudes while painting a detailed portrait of Millennials in a news media landscape now dominated by social media and mobile devices. Generational, racial, ethnic, and gender differences in news engagement and social media use are examined and so is the historic presidential election that the oldest and youngest Millennials experienced. How Millennials voted, the issues that mattered, and the relationship between their political identity and news is also explored. The spread of fake news, attacks on the press, and the need for news literacy are also discussed. Since the publication of the book's first edition, Snapchat and digital subscriptions have emerged and social media sites have become popular platforms for news. How Millennials have responded to these changes in the media landscape is also examined. Finally, recommendations for further improvement of news coverage of Millennials are proposed. Plus, the book underscores how all segments of society, including news organizations, journalism schools, and tech companies, can work toward a more informed and news literate society, a requirement for viable democracies. This revised and updated book will appeal to students, scholars, journalists, and everyone who cares about informed and civically engaged citizens and a strong democracy.



Can't Even

Author : Anne Helen Petersen

Publisher : Mariner Books

Page : 321 pages

File Size : 29,7 MB

Release : 2021-05-04

Category : History

ISBN : 0358561841

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Book Description

An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change



Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources

Publisher : IGI Global

Page : 1865 pages

File Size : 26,95 MB

Release : 2021-05-28

Category : Computers

ISBN : 179989021X

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Book Description

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.



Kids These Days

Author : Malcolm Harris

Publisher : Little, Brown

Page : 247 pages

File Size : 39,23 MB

Release : 2017-11-07

Category : Social Science

ISBN : 0316510874

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Book Description

In Kids These Days, early Wall Street occupier Malcolm Harris gets real about why the Millennial generation has been wrongly stereotyped, and dares us to confront and take charge of the consequences now that we are grown up. Millennials have been stereotyped as lazy, entitled, narcissistic, and immature. We've gotten so used to sloppy generational analysis filled with dumb clichés about young people that we've lost sight of what really unites Millennials. Namely: We are the most educated and hardworking generation in American history. We poured historic and insane amounts of time and money into preparing ourselves for the 21st-century labor market. We have been taught to consider working for free (homework, internships) a privilege for our own benefit. We are poorer, more medicated, and more precariously employed than our parents, grandparents, even our great grandparents, with less of a social safety net to boot. Kids These Days is about why. In brilliant, crackling prose, early Wall Street occupier Malcolm Harris gets mercilessly real about our maligned birth cohort. Examining trends like runaway student debt, the rise of the intern, mass incarceration, social media, and more, Harris gives us a portrait of what it means to be young in America today that will wake you up and piss you off. Millennials were the first generation raised explicitly as investments, Harris argues, and in Kids These Days he dares us to confront and take charge of the consequences now that we are grown up.



Marketing to Gen Z

Author : Jeff Fromm

Publisher : AMACOM

Page : 247 pages

File Size : 16,41 MB

Release : 2018-03-26

Category : Business & Economics

ISBN : 0814439284

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Book Description

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!



Engaging Millennials for Ethical Leadership

Author : Jessican McManus Warnell

Publisher : Business Expert Press

Page : 227 pages

File Size : 47,46 MB

Release : 2015-01-26

Category : Business & Economics

ISBN : 1606499890

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Book Description

“[This book] brings broad perspective to the discussion of millennial at work. As organizational models continue to evolve, her analysis points to more robust, values-based talent development strategies that optimize engagement and performance. This is essential reading for all who believe that unyielding integrity is the ultimate competitive advantage.”—Susan P. Peters, Senior Vice President, Human Resources, GE “In this book, McManus sheds highly focused and well-grounded light on this issue with respect to how to best prepare today’s emerging leaders to handle the ethical challenges they are likely to face at work It is a must read for educators, managers, coaches and trainers who face this emerging challenge.”—Edward J. Conlon, Sorin Society Professor of Management & Director, Notre Dame Deloitte Center for Ethical Leadership, Author of Getting It Right: Notre Dame on Leadership and Judgment in Business By 2020, half of America’s workforce will be millennials. In this era of transparency and accountability, explorations of effective organizations are inseparable from considerations of ethical leadership. Engaging Millennials for Ethical Leadership provides strategies for optimizing performance, drawing on emerging research and complemented with perspectives gleaned from students at a top-tier business school and from a diverse group of corporate executives.



Fast Future

Author : David D. Burstein

Publisher : Beacon Press

Page : 233 pages

File Size : 47,85 MB

Release : 2013-02-12

Category : Social Science

ISBN : 0807044709

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Book Description

A millennial examines how his generation is profoundly impacting politics, business, media, and activism They’ve been called trophy kids, entitled, narcissistic, the worst employees in history, and even the dumbest generation. But, argues David Burstein, the millennial generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome a deeply divided nation facing economic and environmental calamities. With eighty-million millennials (people who are today eighteen to thirty years old) coming of age and emerging as leaders, this is the largest generation in U.S. history, and, by 2020, its members will represent one out of every three adults. They are more ethnically and racially diverse than their elders and have begun their careers at a time when the recession has set back the job market. Yet they remain optimistic about their future and are deeply connected to one another. Drawing on extensive interviews with his millennial peers and compelling new research, Burstein illustrates how his generation is simultaneously shaping and being shaped by a fast-paced and fast-changing world. Part oral history, part social documentary, Fast Future reveals the impact and story of the millennial generation—in its own words.



The Ones We've Been Waiting For

Author : Charlotte Alter

Publisher : Penguin

Page : 368 pages

File Size : 17,17 MB

Release : 2020-02-18

Category : Political Science

ISBN : 052556151X

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Book Description

An optimistic look at the future of American leadership by a brilliant young reporter A new generation is stepping up. There are now twenty-six millennials in Congress--a fivefold increase gained in the 2018 midterms alone. They are governing Midwestern cities and college towns, running for city councils, and serving in state legislatures. They are acting urgently on climate change (because they are going to live it); they care deeply about student debt (because they have it); they are utilizing big tech but still want to regulate it (because they understand how it works). In The Ones We've Been Waiting For, TIME correspondent Charlotte Alter defines the class of young leaders who are remaking the nation--how grappling with 9/11 as teens, serving in Iraq and Afghanistan, occupying Wall Street and protesting with Black Lives Matter, and shouldering their way into a financially rigged political system has shaped the people who will govern the future. Through the experiences of millennial leaders--from progressive firebrand Alexandria Ocasio-Cortez to Democratic presidential hopeful Pete Buttigieg to Republican up-and-comer Elise Stefanik--Charlotte Alter gives the big-picture look at how this generation governs differently than their elders, and how they may drag us out of our current political despair. Millennials have already revolutionized technology, commerce, and media and have powered the major social movements of our time. Now government is ripe for disruption. The Ones We've Been Waiting For is a hopeful glimpse into a bright new generation of political leaders, and what America might look like when they are in charge.



Marketing to Millennials

Author : Jeff Fromm

Publisher : AMACOM

Page : 220 pages

File Size : 45,47 MB

Release : 2013-07-10

Category : Business & Economics

ISBN : 0814433235

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Book Description

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.



Gen Z, Explained

Author : Roberta Katz

Publisher : University of Chicago Press

Page : 275 pages

File Size : 43,87 MB

Release : 2022-10-26

Category : History

ISBN : 0226823962

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Book Description

An optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the authoritative portrait of this significant generation. It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily thoughtful, promising, and perceptive generation that is sounding a warning to their elders about the world around them—a warning of a complexity and depth the “OK Boomer” phenomenon can only suggest. ​ Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themselves and their peers to work collaboratively to solve these problems. As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have something to teach all of us about how to live and thrive in this digital world.