Artificial Intelligence for Marketing


Book Description

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.




Technological Developments in Education and Automation


Book Description

Technological Developments in Education and Automation includes set of rigorously reviewed world-class manuscripts dealing with the increasing role of technology in daily lives including education and industrial automation Technological Developments in Education and Automation contains papers presented at the International Conference on Industrial Electronics, Technology & Automation and the International Conference on Engineering Education, Instructional Technology, Assessment, and E-learning which were part of the International Joint Conferences on Computer, Information and Systems Sciences and Engineering




John Bogle on Investing: The First 50 Years


Book Description

John Bogle on Investing is the first comprehensive review of the career and contributions of this dynamic investing icon. From Jack Bogle's never-before-published 1951 Princeton thesis to more than two dozen essays covering five decades of investing, it is a 50-year compendium of the work and wisdom of one of the world's most important financial figures. Investors at all levels will profit from insights including: Recommendations for ensuring 100% of market returns Thoughts on indexingfrom the "Father of the Index Fund" Ways to keep today's turbulent markets in perspective Praise for the International Bestseller Bogle on Mutual Funds: "Any investor who owns or is thinking of owning shares in a fund should read this book cover to cover." Warren Buffett, Chairman, Berkshire Hathaway Inc. "This book sets the ultimate benchmark for all how-to-invest books." Peter L. Bernstein, Economic Consultant, Author, Against the Gods "A long-time student of the mutual fund industry, Bogle is both its harshest critic and its greatest friend. He is, in effect, the conscience of the industry..." Don Phillips, CEO, Morningstar




MicroStrategy Analytics Desktop User Guide


Book Description

The MicroStrategy Analytics Desktop User Guide describes the steps for a business analyst to execute and analyze a Visual Insight dashboard in MicroStrategy Analytics Desktop. It provides the information necessary for a business analyst to import data from a data source, and use that data to create and modify dashboards.




Business Intelligence Demystified


Book Description

Clear your doubts about Business Intelligence and start your new journey KEY FEATURES ● Includes successful methods and innovative ideas to achieve success with BI. ● Vendor-neutral, unbiased, and based on experience. ● Highlights practical challenges in BI journeys. ● Covers financial aspects along with technical aspects. ● Showcases multiple BI organization models and the structure of BI teams. DESCRIPTION The book demystifies misconceptions and misinformation about BI. It provides clarity to almost everything related to BI in a simplified and unbiased way. It covers topics right from the definition of BI, terms used in the BI definition, coinage of BI, details of the different main uses of BI, processes that support the main uses, side benefits, and the level of importance of BI, various types of BI based on various parameters, main phases in the BI journey and the challenges faced in each of the phases in the BI journey. It clarifies myths about self-service BI and real-time BI. The book covers the structure of a typical internal BI team, BI organizational models, and the main roles in BI. It also clarifies the doubts around roles in BI. It explores the different components that add to the cost of BI and explains how to calculate the total cost of the ownership of BI and ROI for BI. It covers several ideas, including unconventional ideas to achieve BI success and also learn about IBI. It explains the different types of BI architectures, commonly used technologies, tools, and concepts in BI and provides clarity about the boundary of BI w.r.t technologies, tools, and concepts. The book helps you lay a very strong foundation and provides the right perspective about BI. It enables you to start or restart your journey with BI. WHAT YOU WILL LEARN ● Builds a strong conceptual foundation in BI. ● Gives the right perspective and clarity on BI uses, challenges, and architectures. ● Enables you to make the right decisions on the BI structure, organization model, and budget. ● Explains which type of BI solution is required for your business. ● Applies successful BI ideas. WHO THIS BOOK IS FOR This book is a must-read for business managers, BI aspirants, CxOs, and all those who want to drive the business value with data-driven insights. TABLE OF CONTENTS 1. What is Business Intelligence? 2. Why do Businesses need BI? 3. Types of Business Intelligence 4. Challenges in Business Intelligence 5. Roles in Business Intelligence 6. Financials of Business Intelligence 7. Ideas for Success with BI 8. Introduction to IBI 9. BI Architectures 10. Demystify Tech, Tools, and Concepts in BI




The Millionaire Fastlane


Book Description

10TH ANNIVERSARY EDITION Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this: "Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich." The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family's financial plan? Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young. Why most entrepreneurs fail and how to immediately put the odds in your favor. The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you. The leading cause of poorness: Change this and you change everything. How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match. Why the guru's grand deity - compound interest - is an impotent wealth accelerator. Why the guru myth of "do what you love" will most likely keep you poor, not rich. And 250+ more poverty busting distinctions... Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.




Common Sense Commodities


Book Description

Common Sense Commodities was rated the #1 course on the market to lean to trade commodities. It's a massive 450 pages, printed in full color and comes with over ten hours of videos. I have students in over 67 countries and have been teaching people to trade since 1997. I have done seminars in the USA, Canada, Europe, England, Russia, Central and South America. I also do live daily webinars that you will have access to also. This is not just a book, it's a complete learning environment. It was written with the sole purpose to teach you to trade commodities for a living. Everything you learn in this course can also be applied to trading stocks or Forex as well. Trading doesn't have to be difficult, even though some educators try to impress you with how much they know by complicating something that is in reality pretty easy to learn. I'm not going to impress you with how much I know. What I'm going to impress you with is how fast you are going to learn to trade fulltime for a living. After all, isn't that what's really important? This course is unlike anything you have ever seen before. First I start out with the concept that you don't even know what the commodities market is, much less how to trade it. Not only have I made this course easy to understand, I've also made it fun! The course is over 450 pages printed in full color and comes with 39 online videos that show you exactly how each of the strategies work in the real markets. And at the end of each lesson there is a homework section just to make sure you are grasping the concepts that you are learning. As a Common Sense Commodities student you will be able to join thousands of other students around the world who have taken this course in my student forum and on special webinars that I do every month. I'm also going to show you how to get some software that you can start using day one to practice what you are learning in the course and on the videos. It's the same software that I use every day too. You will get a free trial offer to use this software for 14 days and even get a discount if you decide to buy it because you are one of my students. I also do two different online seminars every year lasting two days each. One is going to be on futures trading and the other on options trading. You will be invited to join me and my students are going to get a whopping 50% discount. There are going to be other big name educators co-hosting these seminars with me. My Common Sense Options course comes with a no questions ask refund policy. Get the course read and study it, watch the videos, join in the webinars and student forum and if for any reason you don't feel that you got more than your monies worth, just send it back for a full refund and keep the ten hours of videos just for trying out the course. Contact me after you order the course so I can link you to the videos instantly. My contact information is in the course.




Systems Engineering


Book Description

This translation brings a landmark systems engineering (SE) book to English-speaking audiences for the first time since its original publication in 1972. For decades the SE concept championed by this book has helped engineers solve a wide variety of issues by emphasizing a top-down approach. Moving from the general to the specific, this SE concept has situated itself as uniquely appealing to both highly trained experts and anybody managing a complex project. Until now, this SE concept has only been available to German speakers. By shedding the overtly technical approach adopted by many other SE methods, this book can be used as a problem-solving guide in a great variety of disciplines, engineering and otherwise. By segmenting the book into separate parts that build upon each other, the SE concept’s accessibility is reinforced. The basic principles of SE, problem solving, and systems design are helpfully introduced in the first three parts. Once the fundamentals are presented, specific case studies are covered in the fourth part to display potential applications. Then part five offers further suggestions on how to effectively practice SE principles; for example, it not only points out frequent stumbling blocks, but also the specific points at which they may appear. In the final part, a wealth of different methods and tools, such as optimization techniques, are given to help maximize the potential use of this SE concept. Engineers and engineering students from all disciplines will find this book extremely helpful in solving complex problems. Because of its practicable lessons in problem-solving, any professional facing a complex project will also find much to learn from this volume.