Mobile Phones: Pricing Structures and Trends


Book Description

By providing the latest information on mobile phone pricing structures and trends, this book highlights a number of areas for policy review and decision.




Mobile Phones


Book Description

By providing the latest information on mobile phone pricing structures and trends, this book highlights a number of areas for policy review and decision.




Design Thinking for Strategy


Book Description

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.




Marketing in the Cyber Era: Strategies and Emerging Trends


Book Description

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.




Modern Antenna Handbook


Book Description

The most up-to-date, comprehensive treatment of classical and modern antennas and their related technologies Modern Antenna Handbook represents the most current and complete thinking in the field of antennas. The handbook is edited by one of the most recognizable, prominent, and prolific authors, educators, and researchers on antennas and electromagnetics. Each chapter is authored by one or more leading international experts and includes cover-age of current and future antenna-related technology. The information is of a practical nature and is intended to be useful for researchers as well as practicing engineers. From the fundamental parameters of antennas to antennas for mobile wireless communications and medical applications, Modern Antenna Handbook covers everything professional engineers, consultants, researchers, and students need to know about the recent developments and the future direction of this fast-paced field. In addition to antenna topics, the handbook also covers modern technologies such as metamaterials, microelectromechanical systems (MEMS), frequency selective surfaces (FSS), and radar cross sections (RCS) and their applications to antennas, while five chapters are devoted to advanced numerical/computational methods targeted primarily for the analysis and design of antennas.




Co-evolution Strategy Canvas


Book Description

This book discusses the problem that why entrepreneurs don’t have clear strategies in different phrases and how to solve it. The author uses the tools of human resource from inside and outside aspects to analyze the problem. What’s more, the author also discusses the problems from 4 dimensions, such as users, organizations, products and markets. Use the co-evolution strategy canvas to summarize solutions for different phrases of enterprises.




Trend Following with Managed Futures


Book Description

An all-inclusive guide to trend following As more and more savvy investors move into the space, trend following has become one of the most popular investment strategies. Written for investors and investment managers, Trend Following with Managed Futures offers an insightful overview of both the basics and theoretical foundations for trend following. The book also includes in-depth coverage of more advanced technical aspects of systematic trend following. The book examines relevant topics such as: Trend following as an alternative asset class Benchmarking and factor decomposition Applications for trend following in an investment portfolio And many more By focusing on the investor perspective, Trend Following with Managed Futures is a groundbreaking and invaluable resource for anyone interested in modern systematic trend following.




Strategies in Sports Marketing: Technologies and Emerging Trends


Book Description

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.







Innovative Clusters Drivers of National Innovation Systems


Book Description

Policies to stimulate innovation at national and local levels must both build on and contribute to the dynamics of innovative clusters. This book presents a series of papers written by policy makers and academic experts in the field, that demonstrate why and how this can be done.