Mobilising the Audience


Book Description

The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a contemporary probe into 'audience-making' and illustrates the ways marketers, producers and governments mobilise an audience. Case studies of Gen X, computer gaming, child audiences.




Audience Evolution


Book Description

Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.




Rating the Audience


Book Description

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.




Mobilizing for Democracy


Book Description

Mobilizing for Democracy is an in-depth study into how ordinary citizens and their organizations mobilize to deepen democracy. Featuring a collection of new empirical case studies from Angola, Bangladesh, Brazil, India, Kenya, Nigeria and South Africa, this important new book illustrates how forms of political mobilization, such as protests, social participation, activism, litigation and lobbying, engage with the formal institutions of representative democracy in ways that are core to the development of democratic politics. No other volume has brought together examples from such a broad Southern spectrum and covering such a diversity of actors: rural and urban dwellers, transnational activists, religious groups, politicians and social leaders. The cases illuminate the crucial contribution that citizen mobilization makes to democratization and the building of state institutions, and reflect the uneasy relationship between citizens and the institutions that are designed to foster their political participation.




Mobilising the Masses


Book Description

The radical right has gained considerable ground in the twenty-first century. From Brexit to Bolsonaro and Tea Partiers to Trump, many of these diverse manifestations of right-wing populism share a desire to co‑opt or supplant the mainstream parties that have traditionally held sway over the centre right. It is now more important than ever to understand similar moments in Australian and New Zealand history. This book concerns one such moment—the Great Depression—and the explosion of large, populist conservative groups that accompanied the crisis. These ‘citizens’ movements’, as they described themselves, sprang into being virtually overnight and amassed a combined membership in the hundreds of thousands. They staunchly opposed party politicians and political parties for their supposed inaction and infighting. Whether left or right, it did not matter. They wanted to use their vast numbers to pressure their governments into enacting proposals they believed were in the national interest: a smaller, more streamlined government where Members of Parliament were free to act according to their conscience rather than their party allegiance. At the same time, the movements prescribed antidotes for their nations’ economic ill‑health that were often radical and occasionally anti-democratic. At the height of their power, they threatened to disrupt or outright replace the centre right political parties of the time—particularly in Australia. At a time when fascism and right-wing authoritarianism were on the march internationally, the future shape of conservative politics was at stake.




Mobilising America


Book Description




Theatre and the English Public from Reformation to Revolution


Book Description

The first study to systematically trace the impact of theatre on the emerging public of the early modern period.




Audience Transformations


Book Description

The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.




Cyberprotest


Book Description

Uses case studies and voices of activists themselves to examine the role of the internet at all levels of environmental activism. Contemporary analysis of forms and processes of radical environmental activism. Contemporary analysis of forms and processes of radical environmental activism. Documents the negotiations and achievements of environmentalists both in dealing with the tensions of using environmentally damaging technology and in avoiding surveillance and counter-strategies. Will be of interest to students and academics of politics, sociology, environmental studies and anyone who has ever wondered if signing an email petition will make a difference.




OECD Public Governance Reviews Mobilising Evidence for Good Governance Taking Stock of Principles and Standards for Policy Design, Implementation and Evaluation


Book Description

Governments are seeking to improve evidence-based policy making as well as trust in decision-making processes. This report offers a first global mapping of principles for the good governance of evidence in policy making, as well as standards of evidence from a significant range of OECD countries and international research bodies.