Mobilizing Appropriate Technology


Book Description

Discusses the role of AT in a national aid programme. If AT enters the project cycle at too late a stage it has little influence over the technological choice and the grassroots organizations that play a key role in development and change in rural areas.




Appropriate Technology


Book Description




Mobilized


Book Description

Résumé : Including case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more, this timely book presents an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. --




Mobilizing Generation 2.0


Book Description

Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins. Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas. Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.




Frontiers in Social Movement Theory


Book Description

Scholars in the area of social action present new theories about this process, fashioning a social psychology of social movements that goes beyond theories currently in use.




Technological Mobilization


Book Description




Rise of the Far Right


Book Description

After decades on the social and political margins, far-right groups and movements are enjoying increasing success, and even claiming a place in mainstream electoral politics in many Western political systems. Research shows that new media like Twitter, YouTube, and community sites likes 4chan and Reddit are increasingly involved with the mobilization of popular support for far-right electoral campaigns, and even organized political violence. These technologies – including other social media, discussion websites, certain online games, chat servers, talk radio, cable news, and print media – are making contemporary far-right ideologies possible in diverse ways, altering methods of recruitment to the extent that they become unrecognizable from far-right movements of the past, and thus, more dangerous. The results of these new technological processes can be seen in the increasing normalization of far-right values within mainstream culture, politics, and media ecosystems within countries from the United States, Britain, Australia, Germany, and Hungary. This book brings together recent academic research exploring how far-right groups use new media to recruit followers to extremist beliefs and mobilize political action. In doing so, the book reveals the complex ways that evolving technologies are used both purposively, subtly, and in some cases incidentally, to recruit and mobilize far-right support.







Tourism Planning


Book Description

As one of the fastest growing sectors of the economy since the 1950s, tourism has proved to be a complicated phenomenon, unlike any other economic producer. Over the last few decades, tourism has exerted increasing pressure on the land and negative social, environmental and economic impacts have surfaced as major issues. Positive guidelines for better planning are in demand by developers and designers who need new understandings of the breadth of tourism's complexity for their own success. Long considered the seminal work on tourism development, Tourism Planning provides a comprehensive, integrated overview of all aspects of tourism and the planning functions that accompany it, emphasizing concepts and principles for better planning.




Mobilized Marketing


Book Description

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.