Book Description

Is it possible to change the world one company at a time? Absolutely, and this book will show you how. Whether you're a CEO, a human resources professional, or a leader dedicated to making a difference, A Million Dollars in Change will show you how to help make your company a great place to work by making your community a better place to live. A guide to corporate giving that goes beyond checkbook philanthropy, the book provides a step-by-step plan for creating a giving program that engages employees and attracts talent to your company while at the same time forging measurable, impactful partnerships with nonprofits that serve your broader community. Drawing on the author's personal experience in creating a groundbreaking program at her own company, this accessible, easy-to-implement guide to corporate social responsibility proves that creating a million dollars in change doesn't have to cost a mint. A Million Dollars in Change highlights the win-win nature of CSR programs: community organizations get much-needed support while companies grow employee engagement and brand visibility. Corporations have an opportunity--and a responsibility--to make an impact on the communities where their employees live and work, but many business leaders, fearing that the process will be expensive and antithetical to their company's bottom line, are deterred from creating community partnerships. A Million Dollars in Change reveals how even small companies with limited budgets can make a measurable difference in their communities and energize their company's culture at the same time. Alessandra Cavalluzzi has over a decade of experience in Human Resource management, Corporate Social Responsibility (CSR), Corporate Communications, Public Relations, Event Planning, and Employee Engagement. Over the years she's advised both corporate funders and nonprofits, and is a sought-after guest speaker and panelist at HR and nonprofit events. In 2005, Alessandra presented a plan for a corporate giving program to the executive leadership of her company. It was the first program of its kind at the company, and was centered mainly at their headquarters. The program was launched on a very small budget, leveraging existing resources and finding creative ways to support the community through fundraising and volunteerism. Under Alessandra's leadership, over the years the program has flourished and expanded to her company's locations across the country, making it a key driver of engagement among employees. AUTHOR HOME: Bethpage, NY