Morgan 100 Years


Book Description

This wonderful book celebrates 100 years of Morgan cars, tracing the history of Britain's most prestigious motor company, the only car maker in the world to survive for a century under the ownership of its founding family. This incredibly successful marque boasts wonderfully loyal enthusiasts who lovingly restore older cars as well as continuing to support new development. Covering the Morgan story from 1909 to the present day and drawing on archive material from the Morgan factory in Worcestershire, where the cars are still lovingly handcrafted, Morgan - 100 Years also includes information on the development of the Aero 8, the first totally new car since 1936; Morgan's heroic Le Mans race campaigns; great stories from Morgan owners and the Morgan Company's vision for the future. Telling the story of this prestigious sports car manufacturer in a unique and entertaining style, Morgan - 100 Years is bound to delight all Morgan enthusiasts.




Morgan Plus 8


Book Description

The fabulous Morgan Plus 8 was introduced in 1968 and continued to be produced at Morgan’s factory in Malvern for 36 years. Assembled by hand using traditional methods, the Plus 8 had a uniquely nostalgic flavor and was, in many ways, the last of the traditional ‘hairy-chested’ British sports cars, combining old-fashioned styling with prodigious power. This beautifully produced book, chronicling the complete story of the Plus 8, will appeal to all sports car fans as well as to Morgan owners and enthusiasts.




100 Years of Who's Who in Baseball


Book Description

In celebration of the 100th issue of Who’s Who in Baseball—one of the game’s most venerable publications—comes a century's worth of the annual's iconic covers, insightful breakdowns of the players featured on those covers, and informative accounts of the baseball history tied to each year’s issue. 100 Years of Who’s Who in Baseball is a colorful, must-have book of baseball nostalgia for fans of the American Pastime. The start of the baseball season brings with it a host of annual traditions and reminders, and one of the most beloved—the annual Who’s Who in Baseball—arrives on newsstands across the country every Spring Training. The 2015 season marks 100 years of Who’s Who delivering year-by-year stats to generations of baseball fans to quickly and easily track a player’s performance from the minors to the majors. And while Who’s Who is trusted as an authoritative source of baseball statistics and has been used by generations of club executives, broadcasters, journalists, and fans—it’s the publication’s cover subject that each year generates as much hot-stove speculation and buzz as off-season rumors of trades, firings, and pitching rotations. In partnership with Who’s Who in Baseball, this celebratory book features each of the annual's 100 iconic covers in full color along with an account of why the player rated the cover and what was going on in baseball at the time. From baseball’s deadball era to the dawn of “replay review,” this collection offers a gorgeously illustrated history of the game.




100 Years After


Book Description




The 100 Year Lifestyle


Book Description

Not just an anti-aging book, The 100 Year Lifestyle is a total life approach for increasing quality and quantity of years. This revolutionary book reveals the secret of making the most of our extended lifestyle. It gives the mindset, tools, and strategies to enjoy the highest quality of life as we age in years without aging in body and mind, including diet nutrition, exercise, mental agility, creativity, finances, friends and family, work, community, and a sense of purpose. This unique program for optimum health and happiness is as interactive as it is informative, offering readers the opportunity to customize their new 100 Year Lifestyle to suit their own needs.







Memorable Customer Experiences


Book Description

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.




100 Years of Civil Aviation


Book Description

An examination of civil aviation history from the end of World War I to the retiring of the Jumbo Jet. The book examines a century of civil aviation; in 1919 a fledgling industry was born out of civilianizing First World War bombers. The book covers the design and development of civil aircraft and all the personalities that shaped the industry; it features the hay-day of air travel before the advent of mass passenger transit, and the rise of smaller, austerity airlines. It covers the influence of military aircraft on civil planes, unpacks the laws that govern civil aviation and how they have changed over the past century. It chronicles air disasters, both mechanical and tyrannical, and for the first time, looks at the role of women in civil aviation. Playing its part in times of crisis, civil aviation has led rescue missions and covert operations; civilian pilots were often used to test and transport new aircraft from their manufacturers to the frontline, often unarmed and unescorted. The book ends with the quiet retirement of an icon, amid a global pandemic and what lies in store for a greener flying future.







A Walk in the City


Book Description

A random poem, written on a birthday years before, finds a new life when a series of interrelated profiles come together in a most unexpected way. This is what constitutes A Walk in the City, writer/poet Thomas Porky McDonalds New York City travelogue. A compilation of pieces written originally for an internal website at his workplace in New York City transit, this volume shares brief, yet effective vignettes on a number of various sites in the citysome famous, and others hardly on the radar. It is dedicated to the average tourist and/or the lifetime New Yorker. McDonalds love of the place hes called home for his entire life comes across most vibrantly. Though the outer boroughs are touched upon transiently, this collection of go-to sketches and reminisces is centered mainly in Manhattan, whichas any New Yorker knowsis the place that all those who live in Brooklyn, Queens, the Bronx, and Staten Island call The City. From the world famous sites, like the Empire State Building and Times Square to hidden jewels like the New York City Transit Museum, the Theodore Roosevelt Birthplace, or the New York City Fire Museum, A Walk in the City provides something for anyone seeking interesting pit stops in New York, whether planned ahead or merely in the course of a day already begun. The book is subtitled An Incomplete Tour since it is McDonalds contention that no one could truly put every point of interest in the city into a single volume. Here, an unencumbered collection of articles attempts to send the reader out in search of something that cannot be explained without actually having the experience of being there. In any case, this is a city wanderers bonanza, one that should be considered by anyone who aspires to explore the diverse venues located in the greatest city in the world.