Motivational Marketing


Book Description

Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer." —From the Foreword by bestselling author Dan S. Kennedy




The Science of Why


Book Description

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.










Ernest Dichter and Motivation Research


Book Description

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.




Understanding the Global Spa Industry


Book Description

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.




Marketing management


Book Description




Resources in education


Book Description




Motivation Is An Inside Job


Book Description

Motivation Is An Inside Job presents no-nonsense, proven techniques to help managers motivate today's workforce. Managers in every field will appreciate this practical advice for facing tough day-to-day motivational challenges. Moving from theory to application, author Norm Crouse shares the tools he has learned over more than twenty years as a consultant, trainer, and business coach. In straightforward, down-to-earth language, Crouse helps managers diagnose and solve workplace performance problems. Motivation Is An Inside Job presents proven approaches for responding to employee motivation problems including: Quickly separating "can do" from "will do" problems Accurately diagnosing employee motivation Effectively managing the two factors that most influence motivation Capitalizing on an employee's strengths to increase commitment Actively restructuring the way employees think about work Triggering an effective employee vision of the future Probing deeply to uncover hidden motives Providing timely and formative feedback to stimulate motivation Motivation Is An Inside Job is an exceptional tool for managers who want to motivate their employees to complete the jobs for which they were hired.




Motivation


Book Description

Motivation: Theory, Neurobiology and Applications is inspired by a question central to health care professionals, teachers, parents, and coaches alike, "How can an individual be motivated to perform a given activity or training?" It presents novel measurements of motivation developed in psychology and economics, recent insights into the neurobiology of motivation, and current research on applications designed to boost motivation in neurorehabilitation, education, and sports. In addition, tactics on how to connect these different research and knowledge fields within a common (theoretical) framework of motivation is discussed. Thus, in short, the book provides an integrative, interdisciplinary, up-to-date accounting on the neurobiology of motivation and how it might be boosted. - Provides an integration of the neurosciences, their clinical challenges, and applicable research - Includes both an interdisciplinary and integrative nature - Contains a broad array of subject matter that will be of interest to a large target audience - Presents contributions from experts in their respective fields