Mountain Dew


Book Description

This book tells the history of one of America's most popular soft drinks, Mountain Dew. The 300 page book brings you from the drink's earliest beginnings in 1946 all the way through to today's newer drinks like Mountain Dew LiveWire and Code Red. Learn about the Hatfield/McCoy feud that has been brewing for years over the bragging rights to Mountain Dew. This book gives you detailed information on who invented Mountain Dew, when they did it, and the progress of the drink through the years. We start you in Johnson City, TN where you meet Charlie Gordon, Jim Archer and Bill Kilber of "Charlie, Jim and Bill" fame. Did you know that Mountain Dew started out tasting like 7Up until Bill Bridgforth changed the taste to the flavor we know today? From Tennessee we head to Marion, VA to meet Billy Jones and learn about the Tip Corporation. Then on to Lumberton, NC where you meet the massive Minges clan that still controls Pepsi in North Carolina. And then back to Knoxville on a hillbilly roller coaster ride of who did what and when.Learn about the arm wrestling match (literally) with Pepsi Corporate for fifteen million dollars to win the rights to Mountain Dew. Learn why 900 bottles have different names and how Willy the Hillbilly got his name AND you will even get to meet the real live Willy.This book and historic pictures will definately tickle yore innards!




Mountain Dew Cookbook


Book Description

We have come up with a list of 150 gorgeous and tantalizing mountain dew recipes to get you out of your cooking rut and provide you with on-point new recipes that are easy and fun to make for any occasion.




Mountain Dew: Hillbilly Collectables


Book Description

Mountain Dew collectables and merchandise from 1945 - 1970. "Hillbilly Collectables" has over 600 pages of hillbilly promotional items AND the value of each item. You will get detailed information on Books & Calendars; on TV and Radio ads, on Containers & Crowns; on Point of Purchase items; on Merchandise; on old Documents and even current hillbilly items. Whether you collect Mountain Dew memorabilia or just want to know more about Mountain Dew, this book is for you. Each item has detailed pictures of all the items used to sell and promote Mountain Dew and includes lots of history behind each item. Want to know how a crown was made? Want to know how to classify the condition of an item? Want to know how an ad-mat is made? Worried about FAKE collectables - we cover all of this? Simply put - "You will not find a more comprehensive collectors book anywhere!.."




Nevis Mountain Dew


Book Description

THE STORY: The place is a home in Queens (NY), where the family of Jared Philibert, who has long been confined in an iron lung, gathers to celebrate his fiftieth birthday. Present are his wife; his two sisters, who also live in the house and care f




Poetry Unbound: 50 Poems to Open Your World


Book Description

“Mesmerizing, magical, deeply moving.” —Elif Shafak Expanding on the popular podcast of the same name from On Being Studios, Poetry Unbound offers immersive reflections on fifty powerful poems. In the tumult of our contemporary moment, poetry has emerged as an inviting, consoling outlet with a unique power to move and connect us, to inspire fury, tears, joy, laughter, and surprise. This generous anthology pairs fifty illuminating poems with poet and podcast host Pádraig Ó Tuama’s appealing, unhurried reflections. With keen insight and warm personal anecdotes, Ó Tuama considers each poem’s artistry and explores how its meaning can reach into our own lives. Focusing mainly on poets writing today, Ó Tuama engages with a diverse array of voices that includes Ada Limón, Ilya Kaminsky, Margaret Atwood, Ocean Vuong, Layli Long Soldier, and Reginald Dwayne Betts. Natasha Trethewey meditates on miscegenation and Mississippi; Raymond Antrobus makes poetry out of the questions shot at him by an immigration officer; Martín Espada mourns his father; Marie Howe remembers and blesses her mother’s body; Aimee Nezhukumatathil offers comfort to her child-self. Through these wide-ranging poems, Ó Tuama guides us on an inspiring journey to reckon with self-acceptance, history, independence, parenthood, identity, joy, and resilience. For anyone who has wanted to try their hand at a conversation with poetry but doesn’t know where to start, Poetry Unbound presents a window through which to celebrate the art of being alive.




Mezzanines


Book Description

"There’s something inherently spiritual about Olzmann’s Mezzanines. . . . It’s a place of reflection and contemplation, a temporary reprieve from the world’s chaos and a reach for a vision of paradise." —The Los Angeles Review of Books “. . .the poems [in Mezzanines] have doors that open and invite you inside. The rooms of the house may be odd, and the stairwells may lead in strange directions, but you, as the reader, remain beckoned. [Olzmann] hasn’t invited you in just to leave you. He’s got stories to tell, and they’re good.” —The Huffington Post Blog There is no place Matthew Olzmann doesn’t visit in his poignant debut. From underwater to outer space, Mezzanines is a contained universe, constantly shifting through multiple perceptions of the surreal and the real. A lyrical conversation with mortality, Olzmann explores identity, faith, and our sense of place, with an acute awareness of our minute existence. From "NASA Video Transmission Picked Up By Baby Monitor": How many shadows are there left to name? Logophobia is the fear of words. Keraunothnetophobia is the fear of falling man-made satellites. Imagine this last one: you walk outside and look to heaven expecting a sky lab plunging down on you—wires everywhere, bolts loosening, metal body in flames. Instead, you see only blue, endless blue, the color of a baby’s new blanket, cloaking everything. Matthew Olzmann is a graduate of the MFA program for writers at Warren Wilson College. His poems have appeared or are forthcoming in Kenyon Review, New England Review, Inch, Gulf Coast, Rattle, and elsewhere. He’s received fellowships from Kundiman and the Kresge Arts Foundation. Currently, he is a writer-in-residence for the InsideOut Literary Arts Project and the poetry editor of The Collagist.




Clawhammer Ukulele


Book Description




How Brands Become Icons


Book Description

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.




Macroom Mountain Dew


Book Description




Mountain Dew, Minges and ME


Book Description

History of the Minges Bottling Company who bought Mountain Dew from the TIPS Corp., and changed the formula to what it is today. Also how Minges convinced Pepsi to distribute the now popular soft drink.