Mr. Selfridge's Romance of Commerce


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A captivating look inside the heart and mind of Harry Selfridge! Founder of one of the greatest department stores in the world, Harry Gordon Selfridge reopens his doors--and extravagant life--in this updated edition of his classic work. From his striking window displays during the holidays to his glittering love affairs with the most beautiful women in Europe, this book reveals the secrets behind his success as a tycoon. Filled with revolutionary thoughts about business, leadership, and society, Selfridge will inspire you with powerful aphorisms like: People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice. The boss drives his men; the leader coaches them. The customer is always right. With Mr. Selfridge's Romance of Commerce, you will uncover the innovative ideas that helped launch London's most iconic department store and that changed the lives of women and businessmen everywhere.




The Romance of Commerce


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Shopping, Seduction & Mr. Selfridge


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If you lived at Downton Abbey, you shopped at Selfridge’s. Harry Gordon Selfridge was a charismatic American who, in twenty-five years working at Marshall Field’s in Chicago, rose from lowly stockboy to a partner in the business which his visionary skills had helped to create. At the turn of the twentieth century he brought his own American dream to London’s Oxford Street where, in 1909, with a massive burst of publicity, Harry opened Selfridge’s, England’s first truly modern built-for-purpose department store. Designed to promote shopping as a sensual and pleasurable experience, six acres of floor space offered what he called “everything that enters into the affairs of daily life,” as well as thrilling new luxuries—from ice-cream soda to signature perfumes. This magical emporium also featured Otis elevators, a bank, a rooftop garden with an ice-skating rink, and a restaurant complete with orchestra—all catering to customers from Anna Pavlova to Noel Coward. The store was “a theatre, with the curtain going up at nine o’clock.” Yet the real drama happened off the shop floor, where Mr. Selfridge navigated an extravagant world of mistresses, opulent mansions, racehorses, and an insatiable addiction to gambling. While his gloriously iconic store still stands, the man himself would ultimately come crashing down. The true story that inspired the Masterpiece series on PBS • Mr. Selfridge is a co-production of ITV Studios and Masterpiece “Enthralling . . . [an] energetic and wonderfully detailed biography.”—London Evening Standard “Will change your view of shopping forever.”—Vogue (U.K.)




Nation's Business


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Advertising World


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The Glovers Review


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The Fugger News-letter


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