Multimedia


Book Description

Thoroughly updated for newnbsp;breakthroughs in multimedia nbsp; The internationally bestselling Multimedia: Making it Work has been fully revised and expanded to cover the latest technological advances in multimedia. You will learn to plan and manage multimedia projects, from dynamic CD-ROMs and DVDs to professional websites. Each chapter includes step-by-step instructions, full-color illustrations and screenshots, self-quizzes, and hands-on projects. nbsp;




Multimedia: Making it Work, Seventh Edition


Book Description

Thoroughly Updated for the Latest Advances in Multimedia Learn the fundamental concepts and essential skills required for a successful career in multimedia from this bestselling guide. Multimedia: Making It Work, Seventh Edition shows you how to use text, images, sound, and video to deliver compelling messages and content in meaningful ways. You will learn to design, organize, and produce multimedia projects such as CD-ROMs, DVDs, and professional web sites. Each chapter includes step-by-step instructions, full-color illustrations and screenshots, self-quizzes, and hands-on projects. Inside this book, you will learn how to: Master the building blocks of multimedia, including text, images, audio, video, and animation Record, process, and edit digital audio Work with bitmap, vector, and 3-D images Create vivid computer animations Shoot and edit digital video Select the best hardware, software, and authoring tools for your needs Design dynamic Web content Determine the scope and cost of a multimedia project Acquire the appropriate content and best talent Prepare and deliver a professional multimedia project Each chapter includes: Learning objectives Full-color illustrations Helpful notes, tips, and warnings Chapter summaries and key term lists End-of-chapter quizzes and lab projects




Computer Science Illuminated


Book Description

Revised and updated with the latest information in the field, the Fifth Edition of best-selling Computer Science Illuminated continues to provide students with an engaging breadth-first overview of computer science principles and provides a solid foundation for those continuing their study in this dynamic and exciting discipline. Authored by two of today's most respected computer science educators, Nell Dale and John Lewis, the text carefully unfolds the many layers of computing from a language-neutral perspective, beginning with the information layer, progressing through the hardware, programming, operating systems, application, and communication layers, and ending with a discussion on the limitations of computing. Separate program language chapters are available as bundle items for instructors who would like to explore a particular programming language with their students. Ideal for introductory computing and computer science courses, the fifth edition's thorough presentation of computing systems provides computer science majors with a solid foundation for further study, and offers non-majors a comprehensive and complete introduction to computing. New Features of the Fifth Edition: - Includes a NEW chapter on computer security (chapter 17) to provide readers with the latest information, including discussions on preventing unauthorized access and guidelines for creating effective passwords, types of malware anti-virus software, problems created by poor programming, protecting your online information including data collection issues with Facebook, Google, etc., and security issues with mobile and portable devices. - A NEW section on cloud computing (chapter 15) offers readers an overview of the latest way in which businesses and users interact with computers and mobile devices. - The section on social networks (moved to chapter 16) has been rewritten to include up-to-date information, including new data on Google+ and Facebook. - The sections covering HTML have been updated to include HTML5. - Includes revised and updated Did You Know callouts in the chapter margins. - The updated Ethical Issues at the end of each chapter have been revised to tie the content to the recently introduced tenth strand recommended by the ACM stressing the importance of computer ethics. Instructor Resources: -Answers to the end of chapter exercises -Answers to the lab exercises -PowerPoint Lecture Outlines -PowerPoint Image Bank -Test Bank Every new copy is packaged with a free access code to the robust Student Companion Website featuring: Animated Flashcards; Relevant Web Links; Crossword Puzzles; Interactive Glossary; Step by step tutorial on web page development; Digital Lab Manual; R. Mark Meyer's labs, Explorations in Computer Science; Additional programming chapters, including Alice, C++, Java, JavaScript, Pascal, Perl, Python, Ruby, SQL, and VB.NET; C++ Language Essentials labs; Java Language Essentials labs; Link to Download Pep/8




A Pocket Guide to Public Speaking


Book Description

This best-selling brief introduction to public speaking offers practical coverage of every topic typically covered in a full-sized text, from invention, research and organization, practice and delivery, to the different speech types. Its concise, inexpensive format makes it perfect not only for the public speaking course, but also for any setting across the curriculum, on the job, or in the community. This newly redesigned full-color edition offers even stronger coverage of the fundamentals of speechmaking, while also addressing the changing realities of public speaking in a digital world. It features fully updated chapters on online presentations and using presentation software, and a streamlined chapter on research in print and online.




How Children Develop


Book Description

The authors emphasize the fundamental principles and enduring themes underlying children's development and focus on key research. This new edition also contains a new chapter on gender, as well as recent work on conceptual development.




Macroeconomics


Book Description

When it comes drawing on enduring economic principles to explain current economic realities, there is no one readers trust more than Paul Krugman. With his bestselling introductory textbook (now in a new edition) the Nobel laureate and New York Times columnist is proving to be equally effective in the classroom, with more and more instructors in all types of schools using Krugman’s signature storytelling style to help them introduce the fundamental principles of economics to all kinds of students.




Operating System Concepts


Book Description

Operating System Concepts continues to provide a solid theoretical foundation for understanding operating systems. The 8th Edition Update includes more coverage of the most current topics in the rapidly changing fields of operating systems and networking, including open-source operating systems. The use of simulators and operating system emulators is incorporated to allow operating system operation demonstrations and full programming projects. The text also includes improved conceptual coverage and additional content to bridge the gap between concepts and actual implementations. New end-of-chapter problems, exercises, review questions, and programming exercises help to further reinforce important concepts, while WileyPLUS continues to motivate students and offer comprehensive support for the material in an interactive format.




Advertising Media Planning, Seventh Edition


Book Description

The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media—including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.




Chemistry in Focus


Book Description

What does matter look like at the molecular and atomic level? Why are leaves green? Why do colored fabrics fade upon repeated exposure to sunlight? Why does a pencil leave a mark when dragged across a sheet of paper? All of these basic questions have molecular answers that teach and illustrate chemical principles. Nivaldo Tro introduces each concept with a thought experiment, then develops the chemical principles and concepts involved in a molecular understanding of the experiment. Once students have grasped the basic concepts, they are introduced to consumer applications and environmental problems related to the concepts. Mathematical aspects of chemistry are optional.