Multimodal News Analysis across Cultures


Book Description

Corpus-based discourse analysts are becoming increasingly interested in the incorporation of non-linguistic data, for example through corpus-assisted multimodal discourse analysis. This Element applies this new approach in relation to how news values are discursively constructed through language and photographs. Using case studies of news from China and Australia, the Element presents a cross-linguistic comparison of news values in national day reporting. Discursive news values analysis (DNVA) has so far been mainly applied to English-language data. This Element offers a new investigation of Chinese DNVA and provides momentum to scholars around the world who are already adopting DNVA to their local contexts. With its focus on national days across two very different cultures, the Element also contributes to research on national identity and cross-linguistic corpus linguistics.




Multimodal News Analysis across Cultures


Book Description

Corpus-based discourse analysts are becoming increasingly interested in the incorporation of non-linguistic data, for example through corpus-assisted multimodal discourse analysis. This Element applies this new approach in relation to how news values are discursively constructed through language and photographs. Using case studies of news from China and Australia, the Element presents a cross-linguistic comparison of news values in national day reporting. Discursive news values analysis (DNVA) has so far been mainly applied to English-language data. This Element offers a new investigation of Chinese DNVA and provides momentum to scholars around the world who are already adopting DNVA to their local contexts. With its focus on national days across two very different cultures, the Element also contributes to research on national identity and cross-linguistic corpus linguistics.




The Cambridge Handbook of Linguistic Anthropology


Book Description

The field of linguistic anthropology looks at human uniqueness and diversity through the lens of language, our species' special combination of art and instinct. Human language both shapes, and is shaped by, our minds, societies, and cultural worlds. This state-of-the-field survey covers a wide range of topics, approaches and theories, such as the nature and function of language systems, the relationship between language and social interaction, and the place of language in the social life of communities. Promoting a broad vision of the subject, spanning a range of disciplines from linguistics to biology, from psychology to sociology and philosophy, this authoritative handbook is an essential reference guide for students and researchers working on language and culture across the social sciences.




Perspectives on Multimodality


Book Description

This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.




Critical Multimodal Studies of Popular Discourse


Book Description

Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.




Discourse and Technology


Book Description

The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.




News Discourse


Book Description

Now reissued and retypeset, this canonical book explores the role of language and images in newspaper, radio, online and television news. The authors introduce useful frameworks for analysing language, image and the interaction between the two, and illustrate these with authentic news stories from around the English-speaking world, ranging from the Oktoberfest to environmental disasters to the killing of Osama bin Laden. This analysis persuasively illustrates how events are retold in the news and made 'newsworthy' through both language and image. This clearly written and accessible introduction to news discourse is essential reading for students, lecturers and researchers in linguistics, media and journalism studies and semiotics.




A New Year's Reunion


Book Description

Feeling disconnected from the father whose work keeps him from home the rest of the year, Maomao enjoys a Chinese New Year visit marked by such activities as making sticky rice balls, watching a dragon dance, and searching for a hidden lucky coin.




Appliable Linguistics and Social Semiotics


Book Description

Exploring the relationship between theory and practice in Systemic Functional Linguistics (SFL), this volume offers a state-of-the-art overview of Appliable Linguistics. Featuring both internationally-renowned scholars and rising stars from Argentina, Australia, Austria, Brazil, Chile, Denmark, Indonesia, New Zealand, Singapore and the USA, Appliable Linguistics and Social Semiotics examines the theoretical insights, questions, and developments that have emerged from the application of Systemic Functional theory to a range of fields. Beyond simply reporting on the application of SFL to particular sites of communication, both linguistic and semiotic, this volume demonstrates how SFL has critiqued, developed and transformed theory and practice and foregrounds the implications of application for Systemic Functional theory itself. Covering established fields for application, such as education, medicine and media, to relatively uncharted areas, such as software design and extremist propaganda, this volume provides an overview of recent linguistic and semiotic innovations informed by SFL and examines the advances that have been made from many years of productive dialogue between theory and practice.




Conducting Sentiment Analysis


Book Description

This Element provides a basic introduction to sentiment analysis, aimed at helping students and professionals in corpus linguistics to understand what sentiment analysis is, how it is conducted, and where it can be applied. It begins with a definition of sentiment analysis and a discussion of the domains where sentiment analysis is conducted and used the most. Then, it introduces two main methods that are commonly used in sentiment analysis known as supervised machine-learning and unsupervised learning (or lexicon-based) methods, followed by a step-by-step explanation of how to perform sentiment analysis with R. The Element then provides two detailed examples or cases of sentiment and emotion analysis, with one using an unsupervised method and the other using a supervised learning method.