Author : Markus A. Höllerer
Publisher : Emerald Group Publishing
Page : 268 pages
File Size : 25,73 MB
Release : 2017-12-06
Category : Business & Economics
ISBN : 1787434508
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Author : Markus A. Höllerer
Publisher : Emerald Group Publishing
Page : 255 pages
File Size : 34,50 MB
Release : 2017-12-06
Category : Business & Economics
ISBN : 1787433323
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Author : Jana Pflaeging
Publisher : Walter de Gruyter GmbH & Co KG
Page : 213 pages
File Size : 20,87 MB
Release : 2021-11-08
Category : Language Arts & Disciplines
ISBN : 3110725150
This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.
Author : John Bateman
Publisher : Walter de Gruyter GmbH & Co KG
Page : 424 pages
File Size : 43,76 MB
Release : 2017-04-10
Category : Language Arts & Disciplines
ISBN : 3110480042
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Author : Katherine Bischoping
Publisher : SAGE
Page : 277 pages
File Size : 23,94 MB
Release : 2015-11-10
Category : Social Science
ISBN : 1473953138
Talk is one of the main resources available to qualitative researchers. It offers rich, meaningful data that can provide real insights and new perspectives. But once you have the data how do you select an appropriate means of analysis? How do you ensure that the approach you adopt is the best for your project and your data? The book will help you choose strategies for qualitative analysis that best suit your research. It walks you through key decisions, provides actionable game plans and highlights the advantages and challenges of the main approaches. It is packed full of real examples designed to showcase the different tools you might use to meet your own objectives. Each section of the book focuses on one popular strategy for analyzing talk-based data: Narrative Analysis Conversation Analysis Discourse Analysis Taken together these sections will help you to fine-tune the link between your primary research question and your methods; to ensure that your theoretical stance fits with your methods; and to reason through your analysis in a way that will be recognizable to the intellectual communities of narrative, conversation, or discourse analysts. This book is both starting point and map for any social scientist looking to strategically and purposefully analyse talk data.
Author : Janina Wildfeuer
Publisher : Sprache ¿ Medien ¿ Innovationen
Page : 0 pages
File Size : 40,14 MB
Release : 2015
Category : Communication
ISBN : 9783631662663
The book takes differences in multimodality research as a starting point to discuss old and new theoretical, methodological as well as analytical ideas for building bridges between various disciplines and approaches.
Author : Philip LeVine
Publisher : Georgetown University Press
Page : 242 pages
File Size : 14,8 MB
Release : 2004-02-16
Category : Language Arts & Disciplines
ISBN : 9781589013117
The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.
Author : Sigrid Norris
Publisher : Routledge
Page : 190 pages
File Size : 34,77 MB
Release : 2004-06-10
Category : Foreign Language Study
ISBN : 1134333870
A practical guide to understanding and investigating the multiple modes of communication, verbal and non-verbal. Sets out clear methodology to help readers conduct their own analysis and includes many real examples.
Author : Barbara Dancygier
Publisher : Cambridge University Press
Page : 1427 pages
File Size : 46,93 MB
Release : 2017-06-01
Category : Language Arts & Disciplines
ISBN : 1108146139
The best survey of cognitive linguistics available, this Handbook provides a thorough explanation of its rich methodology, key results, and interdisciplinary context. With in-depth coverage of the research questions, basic concepts, and various theoretical approaches, the Handbook addresses newly emerging subfields and shows their contribution to the discipline. The Handbook introduces fields of study that have become central to cognitive linguistics, such as conceptual mappings and construction grammar. It explains all the main areas of linguistic analysis traditionally expected in a full linguistics framework, and includes fields of study such as language acquisition, sociolinguistics, diachronic studies, and corpus linguistics. Setting linguistic facts within the context of many other disciplines, the Handbook will be welcomed by researchers and students in a broad range of disciplines, including linguistics, cognitive science, neuroscience, gesture studies, computational linguistics, and multimodal studies.
Author : Carys Jones
Publisher : Equinox Publishing (UK)
Page : 364 pages
File Size : 28,98 MB
Release : 2008
Category : Language Arts & Disciplines
ISBN :
This book shares the recent debates by systemic functional linguistics and other linguistic forums. Its principal focus is on how we use language to make meaning of the world, on how the systems and structures of the ideational function of language represent the realisation of our experiences of the world around us. The volume captures the endeavours of scholars working in different contexts, disciplines and languages around the world. Their contributions explore what underlies experiential and logical meaning-making through specific analyses of recently-created, contextually diverse, single texts or collections of texts, from mono- to multimodal texts. The issues addressed are: layers of meaning through the transitivity system; agency and subjectivity; what kinds of participants and circumstances are associated with various processes and how these vary across languages; new ways of researching and capturing the interaction of the experiential function with the other functions of language - interpersonal, textual and logical - in communicative contexts; how multimodality and new ways of modelling experience semiotically influence the work of linguists, linguistic description and application. The book displays the dynamic dialogue on theoretical and applied interests of scholars interested in functional linguistics and working in a wide range of academic contexts. At post-graduate level advanced students will benefit from new perspectives, the innovative thinking and research accounts that make up the collection. The papers highlight the flexibility of systemic functional linguistic approach and exemplify how it can offer deeper and further insights into potential ways of exploring meaning-making by drawing on recent seminal developments in ideation.
