Naval Strategy and Operations in Narrow Seas


Book Description

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.







Naval Strategy and Operations in Narrow Seas


Book Description

"First Published in 1999, Routledge is an imprint of Taylor & Francis, an informa company."




Maritime Strategy and Sea Control


Book Description

This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.




Fighting the Great War at Sea


Book Description

While the overriding image of the First World War is of the bloody stalemate on the Western Front, the overall shape of the war arose out of its maritime character. It was essentially a struggle about access to worldwide resources, most clearly seen in Germany’s desperate attempts to counter the American industrial threat, which ultimately drew the United States into the war. This radical new book concentrates on the way in which each side tried to use or deny the sea to the other, and in so doing describes rapid wartime changes not only in ship and weapons technology but also in the way naval warfare was envisaged and fought. Melding strategic, technical, and tactical aspects, Friedman approaches the First World War from a fresh perspective and demonstrates how its perceived lessons dominated the way navies prepared for the Second World War.




Understanding Naval Warfare


Book Description

This updated new edition of Understanding Naval Warfare offers the reader an accessible introduction to the study of modern naval warfare, providing a thorough grounding in the vocabulary, concepts, issues and debates, set within the context of relevant history. The third edition explains traditional concepts and explores current and emerging ideas concerning the theory and practice of naval warfare, relating these to recent events including Sino-American naval competition and the Russian-Ukraine War. Navies operate in an environment that most people do not understand and that many avoid. They are equipped with a bewildering range of ships, craft and other vessels and types of equipment, the purpose of which is often unclear. Writings on naval warfare are usually replete with references to esoteric concepts explained in specialist language that can serve as a barrier to understanding. This book cuts through the obscure and the arcane to offer a clear, coherent and accessible guide to the key features of naval warfare which will equip the reader with the knowledge and understanding necessary for a sophisticated engagement with the subject. The new edition is divided into two key parts. The first focuses on concepts of naval warfare and introduces readers to the ideas associated with the theory and practice of naval operations and includes a chapter where the history of the last century of naval warfare is explored in order to illustrate the key concepts. The second part focuses on the conduct of war at sea and on peacetime roles for contemporary navies and now includes new material on hybrid warfare and grey zone operations and on joint warfare, multi-domain operations and integrated deterrence within the context of evolving great power rivalry at sea. This textbook will be essential reading for students of naval warfare, sea power and maritime security and is highly recommended for those studying military history, strategic studies and security studies in general.




War at Sea


Book Description

From the sinking of the British passenger liner Athenia on September 3, 1939, by a German U-boat (against orders) to the Japanese surrender on board the Missouri on September 2, 1945, War at Sea covers every major naveal battle of World War II. "A first-rate work and the best history of its kind yet written".--Vice Admiral William P. Mack, U.S.N. (Ret.). 30 photos.




China's Rising Sea Power


Book Description

This is a fascinating insight into China’s strategic abilities and ambitions, probing the real depths of its plans for the twenty-first century. China's Rising Sea Power explores similarities between China’s strategic outlook today and that of earlier continental powers whose submarine fleets challenged dominant maritime powers for regional hegemony: Germany in two World Wars and the Soviet Union during the Cold War. Using insights from classical naval strategic theory, Peter Howarth examines Beijing’s strategic logic in making tactical submarines the keystone of China’s naval force structure. He also investigates the influence of Soviet naval strategy and ancient Chinese military thought on the PLA Navy’s strategic culture, contending that China’s increasingly capable submarine fleet could play a key role in Beijing’s use of force to resolve the Taiwan issue. This book will be of great interest to all students and scholars of security and strategic studies, Asian politics, geopolitics and military (naval) strategy.




Some Principles of Maritime Strategy


Book Description

Reproduction of the original: Some Principles of Maritime Strategy by Julian Stafford Corbett




General Naval Tactics


Book Description

In General Naval Tactics, Naval War College professor and renowned tactical expert Milan Vego describes and explains those aspects of naval tactics most closely related to the human factor. Specifically, he explains in some detail the objectives and methods/elements of tactical employment of naval forces, command and control, combat support, tactical design, decision-making and planning/execution, leadership, doctrine, and training. Vego derives certain commonalities of naval tactics that occurred in recent and distant wars at sea. Many parts of his theoretical constructs are based on works of a number of well-known and influential naval theoreticians such as Admirals Alfred T. Mahan, Bradley A. Fiske, Raoul Castex, and René Daveluy.and influential naval theoreticians. Whenever possible, the author illustrates each aspect of theory by carefully selected examples from naval history--making the theory more understandable and interesting. Vego aims to present theory that is general in nature and therefore, more durable in its validity. The more general the theory, the greater the possibility of accommodating changes based on new interpretations of past events and as a result of gaining fresh insight from the lessons learned.