Never Mind the Sizzle...Where's the Sausage?


Book Description

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !




UKCAT For Dummies


Book Description

Fully updated to include the review materials and practice you need for the new Situational Judgment Test The expert advice, instruction, review and practice students need to score high on the UKCAT. If you’re planning on applying to medical or dental school, the new edition of UKAT For Dummies provides a proven formula for success. It’s packed with practice questions, in-depth answers, and strategies and tips for scoring well on each of the test sections, including the Situational Judgment Test and the new question types introduced for the Verbal Reasoning and Abstract Reasoning test sections.




Research in Consumer Behavior


Book Description

Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.




Start Your Business Week by Week


Book Description

In 26 weekly steps, this unique and cleverly structured book will walk any budding entrepreneur through everything you need to know and do, in the exact order you need to do it, to get your new business up and running. Each step contains a to-do list, an explanation of what needs to be done, useful hints and shortcuts and the contact information you need. Written by an experienced entrepreneur and updated for a new global economy, this book contains the most up to date, fresh thinking and ideas, so you can overcome the challenges of a new business start-up and turn your entrepreneurial dreams into reality.




Brilliant Business Models in Healthcare


Book Description

This exciting resource examines pioneering, successful business models in healthcare services, emphasizing bold and innovative entrepreneurship in creating care delivery that is accessible, affordable, and effective. Expert contributors supply fascinating case studies of visionary principles at work in hospitals, specialist care, eHealth providers, and insurers along with practical guidance on building and sustaining a vision, a brand, an organization, and a loyal base of clients, employees, and investors. Featured companies demonstrate how moving beyond conventional patient/provider, service/cost, and other relationships can translate into improvements that benefit clients’ health and stakeholders’ bottom line as well as the larger community and potentially the world. Coverage analyzes key attributes of these successful entities, detailing key challenges, funding issues, and especially breakthrough goals, including: Strengthening mutual caring and sharing. Letting prevention and self-management work. Patient-centered organization of information and everyday care. Deploying services and instruments to help customers take control. Implementing differentiation in specialized healthcare. The result is crucial takeaways for creating transformational business models in health fields. Approachably written and brimming with infographics, Brilliant Business Models in Healthcare provides inspiring role models for entrepreneurs, managers, consultants, and professionals in the healthcare sector, including providers, insurers, technology suppliers, and pharmacists.




Dry Dock


Book Description

Dry Dock is the second novel by Marina da Nadous. It’s the sequel to the glorious, exciting and heart-wrenching tale, The Celestial Sea. Take a middle-class English mother, her husband and family from the contentment of a teaching life in the south of England, to the wild, green hills of a New Zealand coastal town – then introduce her to a creative New Zealand-born teacher, who enters both her family life and the hidden depths of her heart. The result is a deeply evocative romance and adventure that shakes the foundations of her marriage, exposes well-buried inner-secrets, confronts deeply-held religious beliefs and leads them to a new understanding. Unfolding amongst the beautiful scenery of New Zealand, the spiritual passion that grows between them is aided by their private text messaging; their love growing through the rocks and whirlpools of everyday family and school life. Richly sensual and deeply poetic, Dry Dock shows readers the humorous, playful, despairing and troubled twists and turns of their powerful relationship. Find out how their story ends in Marina’s forthcoming books entitled Setting Sail, Calm Waters, No Horizon, Kookaburra on the Deck, Time is the Brake.




A New Beginning


Book Description

This book is about the story of my childhood and what I had to endure growing up in a foreign country. It is about all the trials and tribulations a small child had to suffer and never once complained about. It contains a great deal of graphic details of things that were done to me and of the thoughts and emotions I had to go through. It contains my life story of when we reached the shores of Australia to the time I was 21 and was married. It will bring you to tears at times but I must tell you it left an indelible image in my psyche which I had to work through for years. It is all true to the best of my abilities as I remember these things happening to me. I have changed names and left last names out or just used initials as I didn't want to offend anyone who is still alive today. Please read it with and open mind and heart and allow me to show you what a child of society should never endure while they are innocent and growing up. Goulburn Post Newspaper Article.. A LOT of people are told they should write the story of their life, but Goulburn woman Andrea Reid has taken this advice seriously and done it. The book is called A New Beginning and it is about her experiences growing up in the Blue Mountains in the 1960s as the child of Dutch migrants. Mrs. Reid's family came to Australia in 1959, answering the Australian Government's call for skilled migrants. "Lots of them went to the Snowy Mountains Scheme but my father preferred the Blue Mountains and got a on the railways as an electrical engineer," she said. The book cover her life from ages 3 to 21 and contains many detailed references to a time passed in Australia's (for better and worse), including many snippets of life and times in the Blue Mountains in that era. But her childhood was a journey of pain and suffering. Mrs. Reid said she suffered abuse within her own family and bullying at school because she was different. "It seems like we were the only migrants at Lawson Public School," she said. "I was bullied and it was totally ignored back then and often the teachers would single you out and blame you for starting things as well." She said times were extremely tough at home as both of her parents became alcoholics and her mother suffered from undiagnosed schizophrenia for many years. As a child herself she was left to raise her brother and sister due to her parent's neglect. "I remember starving for most of my childhood," she said. "There was never enough food and I used to love going to friend's houses because I would often get fed there." She left home as soon as she could to escape the abuse, and trained to be a nurse, but was raped and then fired from work. So began her life as a single mother until she met her husband. Mrs Reid's predominant message throughout the book is that children should not have to endure suffering like she did as a child. "Children are sensitive beings. We have a responsibility to them. We are ushers of life," Mrs Reid said. "My life was one of twists and turns that no child should ever have experienced." She said writing the book was cathartic and necessary. "This book cleaned a lot of mental anguish from my childhood," she said. "Writing the book gave me a purpose when my children left home and allowed me to clear all that stuff out." Mrs Reid was a nurse for 25 years, until a back injury prevented her from working. She originally came to Goulburn in 1986. She plans to write another book and travel to Holland and visit her relatives at some point.




From Secret Ballot to Democracy Sausage


Book Description

It’s compulsory to vote in Australia. We are one of a handful of countries in the world that enforce this rule at election time, and the only English-speaking country that makes its citizens vote. Not only that, we embrace it. We celebrate compulsory voting with barbeques and cake stalls at polling stations, and election parties that spill over into Sunday morning. But how did this come to be: when and why was voting in Australia made compulsory? How has this affected our politics? And how else is the way we vote different from other democracies? Lively and inspiring, From Secret Ballot to Democracy Sausage is a landmark account of the character of Australian democracy by the celebrated historian Judith Brett, the prize-winning biographer of Alfred Deakin. Judith Brett is the author of Robert Menzies’ Forgotten People and emeritus professor of politics at La Trobe University. The Enigmatic Mr Deakin won the 2018 National Biography Award, and was shortlisted in the NSW Premier’s Literary Awards, NSW Premier’s History Awards and Queensland Literary Awards. ‘A tremendous piece of work.’ ABC Radio National: Minefield ‘Brett’s writing is capable of extraordinary clarity, insight and compassion.’ Monthly ‘A great treasure that sizzles like the sausage in the title. I’ll be surprised if, by the time you’ve finished it, you don’t, like me, feel a little bit prouder of the Australian democratic system.’ Andrew Leigh MP, Shadow Assistant Treasurer ‘Australia led the world in broadening the franchise and introducing the secret ballot, but few nations followed us down the path of compulsory voting. This absorbing book explains a century-old institution, how it came to be, and how it survives.’ Antony Green ‘Magnificent...Brett has constructed an excellent, fast-moving narrative establishing how Australia became one of the world’s pre-eminent democracies...[She] skilfully weaves her way through what would be in the hands of a lesser writer a dull, dry topic...Brett is right to point out that we need “more than the Anzac story” to understand our success. From Secret Ballot to Democracy Sausage: How Australia Got Compulsory Voting will be an important part of that conversation.’ Weekend Australian ‘Excellent...Brett’s book shows how democracy sausages are the symbolic culmination of the proud history of the Australian contribution to electoral and voting practice around the world.’ Canberra Times ‘The Australian way of voting seems – to us – entirely ordinary but, as Judith Brett reveals, it’s a singular miracle of innovation of which we can all be fiercely proud. This riveting and deeply researched little book is full of jaw-dropping moments. Like the time that South Australian women accidentally won the right to stand as candidates – an international first. Or the horrifying debates that preceded the Australian parliament’s shameful decision to disenfranchise Aborigines in 1902. This is the story of a young democracy that is unique. A thrilling and valuable book.’ Annabel Crabb




Turn Out the Lights


Book Description

Whether the subject is Jack Ruby, Willie Nelson, or his own leukemia-stricken son Mark, when it comes to looking at the world through another person's eyes, nobody does it better than Gary Cartwright. For over twenty-five years, readers of Texas Monthly have relied on Cartwright to tell the stories behind the headlines with pull-no-punches honesty and wry humor. His reporting has told us not just what's happened over three decades in Texas, but, more importantly, what we've become as a result. This book collects seventeen of Cartwright's best Texas Monthly articles from the 1980s and 1990s, along with a new essay, "My Most Unforgettable Year," about the lasting legacy of the Kennedy assassination. He ranges widely in these pieces, from the reasons for his return to Texas after a New Mexican exile to profiles of Kris Kristofferson and Willie Nelson. Along the way, he strolls through San Antonio's historic King William District; attends a Dallas Cowboys old-timers reunion and the Holyfield vs. Foreman fight; visits the front lines of Texas' new range wars; gets inside the heads of murderers, gamblers, and revolutionaries; and debunks Viagra miracles, psychic surgery, and Kennedy conspiracy theories. In Cartwright's words, these pieces all record "the renewal of my Texas-ness, a rediscovery of Texas after returning home."




New York Magazine


Book Description

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.