New Insights into Prognostic Data Analytics in Corporate Communication


Book Description

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements. The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.







The Art of Leading in a Borderless World


Book Description

The Art of Leading in a Borderless World is a reflective journey on the significant instances of leadership-when leaders were considerate and conscientious about heterogeneity through their focus on what they 'excluded' when 'including', such that the 'excluded' became the vantage point of their 'focus'. An attempt is made here to retrace the global instincts long before 'globalisation' was coined as an economic functionality and, in that very tracing, the work reflects on influential personalities as the harbingers of global philosophies. The combinations of texts, philosophies and events are uncanny and generate food for thought and even debates within the larger discourse on leadership. The authors stress the idea that to survive, human beings must consider the holistic and harmonious relationship with the world that they inhabit. These considerations must be accommodated along with restating the ideals in a new form in the context of our present-day technologies and make them more meaningful by providing a new empathetic framework. There are practical examples for corporate leaders as well as political, social and community practitioners. The book attempts to raise fundamental questions-including 'Is there any need for a leader?'-which will bring in leadership values not limited by borders. Rather than dry, mechanistic frameworks and axioms, this book provides inspiration, exemplars and a new paradigm to the building of a sustainable and empathetic culture for leaders across all levels.




Business Writing For Innovators and Change-Makers


Book Description

Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients. Business Writing for Innovators and Change-Makers is a writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can’t rely on cookie-cutter communication templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a wide variety of communication situations, from emails to pitch decks. Dawn Henwood provides a simple, flexible approach to writing that will open your eyes to the subtle ways written communication can engage and motivate your target audience. Whether you are just starting your business or scaling up to the next level of success, you’ll find Dawn’s straightforward teaching just the help you need to make your message heard. Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.




Internal Communication in the Age of Artificial Intelligence


Book Description

Transformational leaders need to be exceptional communicators. Bombarded by new technology and unsure where artificial intelligence will take us? Asking yourself how this will impact communication at scale in your organization? How can you best harness this power for business success? Companies and projects are at risk. Effective strategic internal communication will attract, engage, align, and retain your people to weather this storm of change. It will help them adopt new technologies. But how can you tell if your strategy will succeed? What questions should you ask? Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It’s a practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You’ll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.




Win Business with Relationships


Book Description

In this FUN and data rich book, you will discover how you can WIN BUSINESS through cultivating meaningful RELATIONSHIPS, nourished by listening, respect, trust, and cultural sensitivity. This business development “guidebook” illustrates relationship building and leadership strategies with quotations from entrepreneurs, communication theories, business case studies, Taoism metaphors, and real-life stories. Businesspeople and students can apply ideas from this book for career success and work-life harmony.




The Thong Principle


Book Description

The Thong Principle has little to do with beachwear and everything to do with effective communication. It’s about ensuring messages are successful for the sender – and the receiver. The book delves into the elements that comprise successful communications – conciseness, clarity, concreteness, and much more. It also puts those elements into context. Communications that miss the mark confuse and annoy. They fail to deliver their message. They damage our credibility and erode goodwill. The Thong Principle overflows with real-world examples to help us understand why we fail to get our messages across as intended. Then it explains how we can anticipate, identify, and correct errors and oversights. This is both at the highest level – including building and maintaining trust – and down in the weeds where even one word makes a difference. The Thong Principle will draw you in and keep you reading with: Examples Exercises Information that resonates. It’s also funny. Laughter and learning are wonderful partners.




Delivering Effective Virtual Presentations


Book Description

Delivering Effective Virtual Presentations provides the reader with clear guidelines for creating and delivering webinars, e-meetings, and virtual presentations, including checklists and examples. In an era where technology and the skills required to navigate its use are deemed innate, people can experience some difficulty in transferring face-to-face skills to the virtual environment when they have not received any training or instruction in that regard. In many cases, books designed to assist in the learning process can be lengthy and cumbersome, rather than the clear, concise, complete, and correct format appreciated by readers. Delivering Effective Virtual Presentations provides the reader with clear guidelines for creating and delivering webinars, e-meetings, and virtual presentations, including checklists and examples. The concise content of this book will help fill the gap between existing knowledge, skills, and abilities for delivering effective presentations and those necessary for doing so in the virtual environment. This book is a user-friendly guide to prepare college students, employees, supervisors, managers, and executives, to be highly effective virtual presenters.




How to Become a Master of Persuasion


Book Description

This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.




Ensuring Civility Online


Book Description

Ensuring Civility Online: Professional Etiquette in the Virtual Workplace provides a practical approach with clear guidelines for managing behavior in a virtual environment. In a world of increasing self-expression and self-promotion, the practice of etiquette seems absent in many everyday encounters, Additionally, the constant connectivity offered by technology has led to a decline in interpersonal communication skills including empathy, civility, and common courtesy. Despite the fact that technology has allowed for, and even promoted, the widespread growth of incivility, the main culprit behind rudeness remains human behavior. While numerous books about incivility are available, the focus of those publications is most often on the topic of incivility and not on the means to reduce or alleviate its presence. Ensuring Civility Online: Professional Etiquette in the Virtual Workplace provides a practical approach with clear guidelines for managing behavior in a virtual environment. The concise content will be helpful to trainers, educators, managers, employees, students, conference planners, conference attendees, and any others attempting to navigate the virtual environment in a professional manner. This book will provide you with the knowledge and tools needed to conduct yourself professionally in any virtual setting.