Author : Charles Merle Crawford
Publisher : McGraw-Hill/Irwin
Page : 0 pages
File Size : 45,18 MB
Release : 1997
Category : New products
ISBN : 9780256187786
Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
Author : C. Merle Crawford
Publisher : McGraw-Hill Education
Page : 512 pages
File Size : 13,72 MB
Release : 2020-01-21
Category : Business & Economics
ISBN : 9781260512021
Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers. Past adopters of New Products Management will notice major changes in this edition. While there are some changes in virtually every chapter, some of the most substantial changes are as follows: 1.We have made major additions and updates to the cases to provide more plentiful and more current examples. We retired several cases from the previous edition, wrote many new cases, and thoroughly updated many others. New cases for this edition include: Oculus Rift, Adidas Parley sustainable running shoes, Google Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibility at Starbucks, and many others. As always, we aim to offer a mix of high tech products and consumer products and services in the set of cases. 2.In addition, we have substantially updated examples throughout the text wherever possible.We try to make use of illustrative examples that will resonate with today’s students wherever possible. Of course, we welcome the reader’s comments and suggestions for improvement. 3.There continues to be much new research in new products, and we have tried to stay current on all of these topics. Readers will notice new or expanded coverage of portfolio management, value curve creation, the TRIZ method, crowd-sourcing, crowdfunding,observational research, open innovation, organizational structure, 3D modeling, beta testing, sustainable product development, and frugal innovation,among other topics. 4.We continue the practice of referencing Web sites of interest throughout the text,and we have added the web addresses for several useful YouTube videos and other resources.
Author : Marty Cagan
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 47,34 MB
Release : 2017-11-17
Category : Business & Economics
ISBN : 111938754X
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Author : Blair Reeves
Publisher : "O'Reilly Media, Inc."
Page : 136 pages
File Size : 11,39 MB
Release : 2018-03-09
Category : Computers
ISBN : 1492024732
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed
Author : Robert G. Cooper
Publisher : Basic Books
Page : 587 pages
File Size : 13,34 MB
Release : 2017-09-19
Category : Business & Economics
ISBN : 0465093337
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Author : Marty Cagan
Publisher : John Wiley & Sons
Page : 435 pages
File Size : 17,23 MB
Release : 2020-12-03
Category : Business & Economics
ISBN : 1119691257
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Author : Charles Merle Crawford
Publisher : Irwin/McGraw-Hill
Page : 580 pages
File Size : 48,63 MB
Release : 2006
Category : Business & Economics
ISBN :
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
Author : Roger Bean
Publisher : Amacom Books
Page : 274 pages
File Size : 26,48 MB
Release : 2000
Category : Business & Economics
ISBN : 9780814405666
Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.
Author : Dan Olsen
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 18,59 MB
Release : 2015-05-21
Category : Business & Economics
ISBN : 1118961021
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Author : Pejic-Bach, Mirjana
Publisher : IGI Global
Page : 365 pages
File Size : 17,68 MB
Release : 2022-01-14
Category : Business & Economics
ISBN : 1799877957
In today’s changing business environment, managers and employees need essential capabilities such as innovativeness to successfully reach organizational goals. In this digitalized era, it is obvious that undigitized firms and organizations will not survive changing demands unless they can quickly adapt and form new business strategies. The upcoming era necessitates a digital transformation in all institutions from government to the non-profit sector. In such a change-oriented and complex business era, both entrepreneurs and leaders must keep up with the latest developments around them. Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services discusses the emerging topics of digital transformation, new knowledge innovation, sustainability, and personalized products and services and provides a theoretical infrastructure to share the latest empirical research findings within management, knowledge creation, sustainability practices, artificial intelligence, and digital business functions and strategies. Covering a wide range of topics such as Industry 4.0 and user satisfaction, it is ideal for industry professionals, practitioners, consultants, educators, scholars, researchers, academicians, and students.
