Newspaper Personnel Relations
Author : Donald James Wood
Publisher :
Page : 162 pages
File Size : 48,1 MB
Release : 1952
Category : Newspapers
ISBN :
Author : Donald James Wood
Publisher :
Page : 162 pages
File Size : 48,1 MB
Release : 1952
Category : Newspapers
ISBN :
Author : Newspaper Personnel Relations Association
Publisher :
Page : 62 pages
File Size : 42,25 MB
Release : 1966
Category : Journalism
ISBN :
Author : Annette Clear
Publisher : Juta and Company Ltd
Page : 232 pages
File Size : 10,82 MB
Release : 2002
Category : Business & Economics
ISBN : 9780702156373
Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
Author : American Newspaper Publishers Association
Publisher :
Page : pages
File Size : 19,20 MB
Release : 1957
Category : Newspapers
ISBN :
Author : William Wray Carney
Publisher : University of Alberta
Page : 537 pages
File Size : 21,63 MB
Release : 2015-08-05
Category : Business & Economics
ISBN : 1772120626
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Author :
Publisher :
Page : 838 pages
File Size : 41,56 MB
Release : 1956
Category : Land titles
ISBN :
Author : William Wray Carney
Publisher : University of Alberta
Page : 305 pages
File Size : 37,69 MB
Release : 2019-04-09
Category : Business & Economics
ISBN : 1772124265
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
Author :
Publisher :
Page : 712 pages
File Size : 18,65 MB
Release : 1916
Category : Education
ISBN :
Author : Ronald D. Smith
Publisher : Routledge
Page : 690 pages
File Size : 11,59 MB
Release : 2016-08-05
Category : Business & Economics
ISBN : 1317302974
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Author : Martin W. Bauer
Publisher : Routledge
Page : 299 pages
File Size : 30,66 MB
Release : 2008-07-25
Category : History
ISBN : 1134187297
Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century. The book takes three distinct perspectives on this interesting subject. Firstly, science journalists reflect on their ‘operating rules’ (science news values and news making routines). Secondly, a brief history of science journalism puts things into context, characterising the changing output of science writing in newspapers over time. Finally, the book invites several international journalists or communication scholars to comment on these observations thereby opening the global perspective. This unique project will interest a range of readers including science communication students, media studies scholars, professionals working in science communication and journalists.