18 Rules of Community Engagement


Book Description

Connor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations.




Practical Guide to Salesforce Communities


Book Description

Whether you are brand new to the world of Salesforce communities or you are looking to take your Community Cloud knowledge to the next level, this detailed guide will help you to build and manage a Salesforce community by leveraging the declarative power of the platform with clicks, not code. Each Salesforce community is a part of a widespread ecosystem, with thousands of communities and millions of users active today on Community Cloud. Through valuable social and business tools, this online platform enables companies to empower and equip their customers, partners, and employees in new, powerful ways. In this book, Philip Weinmeister, a Salesforce MVP and the first-ever recipient of the “Community Cloud MVP” Trailblazer award, leads you through the ins and outs of Salesforce communities and provides you with an array of best practices to deliver top-notch business portals on the Salesforce platform. Practical Guide to Salesforce Communities is the first book to comprehensively cover this next-generation offering from Salesforce, providing real, actionable guidance to help individuals build effective and engaging online communities. The book takes you through the entire process: from planning and designing a community to configuration/build, setup, and administration, all the way to deployment. Detailed explanations are provided of key components, templates, and features such as Community Builder, Audience Targeting, Lightning Bolts, and much more. Additionally, considerations and best practices are covered, including valuable tips and insights. What You’ll Learn Plan and design a community Conceptualize how employees, partners, and customers use and benefit from communities Assess available templates and make an informed selection decision Use Community Builder and Lightning components within a Lightning community template Apply topics and knowledge articles to a community to increase value and adoption Inject process automation into a community using Workflow, Flow, and Process Builder Create dynamic and personalized user experiences with audience targeting Build, export, and import unique templates with the Lightning Bolt solution framework Provide community data for members or community managers Who This Book Is For Salesforce administrators, Salesforce developers, Salesforce functional architects, Salesforce business analysts, and Salesforce community managers




Community Building on the Web


Book Description

What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.




The Online Community Blueprint: A 9-Step Guide to Planning an Online Community for Your Customers, Members, or Partners


Book Description

The Online Community Blueprint is a practical guide to the plans and processes to put in place before launching a private and branded online community for your company.Branded online communities, where customers, members, or partners come together to share ideas, get support, and collaborate, are increasingly at the center of customer engagement operations. Both businesses and nonprofit membership organizations, like associations and user groups, are leveraging their communities to drive revenue, create more innovative products, and nurture their advocates.However, like any business initiative, online community strategies contain risk. What if nobody visits or contributes to your online community? What if your customers say something negative? What if your CEO asks how the user community fits into your bottom line?This book provides a foundation to address those questions before they become an issue for your organization. With advice ranging from getting buy-in from your executives to creating a content calendar, you'll get a proven framework for planning and launching a successful private online community.




Complete Guide to Internet Publicity


Book Description

Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.




Online Community Management For Dummies


Book Description

Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.




Internet Essentials: A Comprehensive Guide for Students


Book Description

"Internet Essentials: A Comprehensive Guide for Students" is a must-have resource that equips students with the knowledge and skills they need to navigate the online world confidently and responsibly. From demystifying basic internet terminology to ensuring online safety and security, this book covers it all. Through engaging explanations and practical examples, students will learn about effective online communication, master the art of internet research, explore diverse online media formats, and understand the importance of digital citizenship. Delving into fascinating topics such as internet culture and career opportunities, this comprehensive guide empowers students to become savvy and responsible digital citizens in today's interconnected world.




The Complete Guide to Online Investing


Book Description

The number of people investing online is increasing every year. This is due in large part to the advent of the necessary technology and the pervasiveness of computers. Online Investing: Everything You Need to Know Explained Simply will help you become one of the many people who have taken advantage of online investing and show you how to invest wisely. You will learn everything you need to know about market orders, limit orders, stop-loss orders, stop orders, day orders, good-till-cancelled orders, IPOs, DPOs, DRIPs, after hours trading, cash accounts, day trading, Electronic Communication Networks, liquidity, margins, margin accounts, margin calls, investment clubs, minimum maintenance requirements, and rates of return. We will provide you with links to investment resources and indispensable investing tools. In addition, you will learn how to develop a well-balanced portfolio, how to uncover hidden costs of online brokerage firms, how to conduct research, how to make carefully reasoned decisions, how to secure your information, how to avoid investment scams, how to set up stock screens, how to navigate financial Web sites, how to find your investment style, how to choose an online broker, and how to read financial charts. You will discover the truth about online investing, online broker ratings, and the advantages and disadvantages of online investing. You will also be presented with financial software options, such as Microsoft Quicken and Peachtree, to help you track your investments. Whether you are new to online investing or a seasoned pro, you will find valuable information and tips in this book. The easy to understand language makes reading this book not only highly informative but also enjoyable. In no time at all you will be making money through your online investments. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.




The Complete Guide to Wiccan Magic


Book Description

Unlock the secrets of Wiccan magic with The Complete Guide to Wiccan Magic, the essential handbook for modern practitioners seeking to harness the power of nature, the elements, and the divine. Written with clarity and depth by renowned author Sabrina Cunningham, this comprehensive guide offers step-by-step instructions, practical advice, and profound insights to empower you on your magical journey. Why You Need This Handbook: Foundational Knowledge: Dive deep into the rich history, beliefs, and practices of Wicca. From understanding the Wiccan Rede to exploring the Wheel of the Year, this handbook provides the foundational knowledge you need to embark on your magical path with confidence. Practical Techniques: Learn essential techniques for casting circles, invoking deities, and conducting rituals. With clear, step-by-step instructions and helpful tips, you'll master the art of spellcasting, divination, and energy work to manifest your desires and transform your life. Working with the Elements: Explore the elemental forces of Earth, Air, Fire, Water, and Spirit, and learn how to harness their energies in your magical practice. Discover correspondences, rituals, and spells that honor each element and deepen your connection to the natural world. Spellcrafting: Unlock the secrets of effective spellcrafting and learn how to create spells that work. Whether you're seeking love, prosperity, protection, or healing, this handbook provides a wealth of spell recipes, incantations, and charms to help you achieve your goals. Living the Wiccan Way: Embrace the Wiccan way of life and integrate magic into every aspect of your daily routine. From creating sacred space in your home to practicing mindfulness and gratitude, this handbook offers practical advice for living in harmony with the natural cycles of life. Empower Your Magical Journey: The Complete Guide to Wiccan Magic is more than just a handbook; it's your trusted companion on the path of the wise. With Sabrina Cunningham's guidance and wisdom, you'll unlock the full potential of Wiccan magic and awaken to the magic within yourself. Start Your Magical Transformation Today: Whether you're a beginner or an experienced practitioner, The Complete Guide to Wiccan Magic is your key to unlocking the mysteries of the Craft and creating a life filled with magic, joy, and empowerment. Get ready to embark on the adventure of a lifetime and discover the true magic that lies within you.




The Art of Community


Book Description

Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities