Book Description
Product form creation is a creative professional process. The book focuses on professional product design and the requirements that the design must meet in regard to the product. The book aims at dealing with the visualisation of ideas in a methodical an strategic manner and at the implementation of these ideas. The book provides models for development processes and for realising the interrelationship between typical design expressions such as sketches, drawings and models as well as the phased development of the ultimate product form. The author wrote the Dutch version of his book for an audience of students at the Faculty of Industrial Design (Engineering) at the Delft University of Technology. For these students, the book is required reading in conjunction with lectures by the author. Other readers are Dutch industrial design educators and instructors and possibly practising industrial designers with an academic background. The book is certainly no easy reading: many of its ideas, concepts and models are of an advanced academic nature. The book is further not a handbook in the sense that it will be used in the everyday practice of industrial designers. All kind of academically educated professionals interested in design in general may find this book a usefull extension of their understanding. Such an audience may comprise practitioners as well as students and educators of architecture, engineering design, interior design, industrial design, but also ergonomists, behavioral psychologists, design managers, etc. The major problem in marketing the book will be how to reach the individuals of such a wide and thinly spread audience.
