Author : C. Kerns
Publisher : Springer
Page : 245 pages
File Size : 48,27 MB
Release : 2014-12-01
Category : Business & Economics
ISBN : 1137479566
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Author : Gilad James, PhD
Publisher : Gilad James Mystery School
Page : 63 pages
File Size : 47,66 MB
Release :
Category : Business & Economics
ISBN : 1744773920
YouTube Premium is a paid subscription service offered by YouTube. The service offers several features, including ad-free viewing, background play, and the ability to download videos for offline viewing. YouTube Premium also includes access to Google Play Music, which allows users to stream ad-free music and create custom playlists. The service also includes access to YouTube Originals, which are exclusive content produced by YouTube, such as documentaries, talk shows, and scripted series. The cost of YouTube Premium varies by country, but it is generally around $11.99 per month. The service is available in over 80 countries, and users can sign up for a free trial to test out the features before committing to a subscription. There is also a family plan available, which allows up to six family members to share a subscription. Overall, YouTube Premium provides a convenient and enjoyable way for users to access high-quality content without the annoyance of ads and with added benefits such as offline viewing and access to exclusive content.
Author : Jerri L. Ledford
Publisher : John Wiley & Sons
Page : 466 pages
File Size : 26,59 MB
Release : 2009-02-25
Category : Computers
ISBN : 0470505249
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program. AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to: Register and set up an AdSense program Track results with server logs, AdSense reports, and Google Analytics Boost AdSense income with search engine optimization techniques Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair Fine-tune your Web site with beefed-up content to please Google and boost effectiveness Earn more with AdSense for RSS, streaming video, and referral units Design appealing ads and search boxes, and deal with ads from competitors Add video units to your site, design mobile ad units, and understand referral units In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.
Author : Granville Stanley Hall
Publisher :
Page : 650 pages
File Size : 34,23 MB
Release : 1922
Category : Psychology
ISBN :
Author : Stuart Cunningham
Publisher : Springer
Page : 201 pages
File Size : 38,85 MB
Release : 2013-07-19
Category : Performing Arts
ISBN : 113732645X
Drawing on comparisons with historical shake-ups in the film industry, Screen Distribution Post-Hollywood offers a timely account of the changes brought about in global online distribution of film and television by major new players such as Google/YouTube, Apple, Amazon, Yahoo!, Facebook, Netflix and Hulu.
Author : John Allen Hendricks
Publisher : CRC Press
Page : 588 pages
File Size : 50,52 MB
Release : 2014-08-07
Category : Language Arts & Disciplines
ISBN : 1136027858
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Author : Robert J. Klotz
Publisher : Rowman & Littlefield Publishers
Page : 275 pages
File Size : 41,78 MB
Release : 2003-11-19
Category : Social Science
ISBN : 1461645166
This concise book explores the wide range of topics at the intersection of politics and the Internet. Recognizing the changes in the Internet over time, Klotz provides an innovative analysis of online access, activities, advocacy, government, journalism, and social capital. The politics of the Internet is considered along with politics on the Internet. A highlight is the in-depth discussion of cyberlaw that provides an accessible framework for understanding the legal treatment of key issues such as music file-sharing, privacy, terrorism, spam, pornography, and domain names. Examples from the 2002 midterm elections and the early 2004 campaign fundraising success of Howard Dean add currency to the debate about the impact of the Internet on democratic politcs. The author conveys the vitality and humor of Internet politics in a way that readers will enjoy. From impassioned debate about imaginary legislation to the animal rights group PETA's lawsuit taking peta.org from 'People Eating Tasty Animals,' Klotz brings the colorful history of the Internet to life. Written from an interdisciplinary perspective, the book is infused with original longitudinal data, examples, online resources and landmark events that reveal how the Internet is enriching both public and private life.
Author : Ron Legarski
Publisher : SolveForce
Page : 669 pages
File Size : 19,37 MB
Release : 2024-10-01
Category : Computers
ISBN :
EvoPages: A Comprehensive Guide to Website Development and Digital Innovation offers an in-depth look into the creation and evolution of the EvoPages platform, a revolutionary tool for building dynamic, scalable, and customizable websites. Authored by Ron Legarski, Ned Hamzic, and Aaron Jay Lev—the co-founders of EvoPages and WebSEOMaster—this book explores the platform's core features, from its modular design to its powerful SEO and content management capabilities. Readers will gain insights into the technical and strategic elements that make EvoPages a versatile solution for businesses, developers, and marketers. The book covers best practices for web development, API integration, performance optimization, and security, along with practical guides for leveraging EvoPages to enhance digital marketing efforts and website visibility. This resource is ideal for both beginners and seasoned professionals looking to streamline their web development processes, build SEO-friendly websites, and optimize their online presence. Through detailed case studies and step-by-step tutorials, EvoPages: A Comprehensive Guide is designed to empower users to take full control of their digital future.
Author : Michael D. Smith
Publisher : MIT Press
Page : 229 pages
File Size : 39,80 MB
Release : 2016-08-05
Category : Business & Economics
ISBN : 0262034794
How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.
Author : Jim Slagle
Publisher : Routledge
Page : 288 pages
File Size : 18,69 MB
Release : 2016-05-20
Category : Philosophy
ISBN : 1317230078
Throughout philosophical history, there has been a recurring argument to the effect that determinism, naturalism, or both are self-referentially incoherent. By accepting determinism or naturalism, one allegedly acquires a reason to reject determinism or naturalism. The Epistemological Skyhook brings together, for the first time, the principal expressions of this argument, focusing primarily on the last 150 years. This book addresses the versions of this argument as presented by Arthur Lovejoy, A.E. Taylor, Kurt Gödel, C.S. Lewis, Norman Malcolm, Karl Popper, J.R. Lucas, William Hasker, Thomas Nagel, Alvin Plantinga, and others, along with the objections presented by their many detractors. It concludes by presenting a new version of the argument that synthesizes the best aspects of the others while also rendering the argument immune to some of the most significant objections made to it.
