Author : Cram101 Textbook Reviews
Publisher : Academic Internet Pub Incorporated
Page : 170 pages
File Size : 12,50 MB
Release : 2009-12
Category : Education
ISBN : 9781428856042
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780324581676 .
Author : Cram101 Textbook Reviews
Publisher : Cram101
Page : 223 pages
File Size : 43,18 MB
Release : 2012-07
Category :
ISBN : 9781478406259
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9781133189565 .
Author : Cram101 Textbook Reviews
Publisher : Cram101
Page : 150 pages
File Size : 39,75 MB
Release : 2016-08-06
Category : Education
ISBN : 9781497097995
Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780538765527. This item is printed on demand.
Author : Michael D. Hutt
Publisher : Cengage Learning
Page : 464 pages
File Size : 35,77 MB
Release : 2012-01-02
Category : Business & Economics
ISBN : 9781133189565
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition includes additional emphasis on automated B2B practices and the impact of the Internet. A well-balanced mix of cases equips students with a variety of hands-on applications. With its complete and timely treatment of business marketing, BUSINESS MARKETING MANAGEMENT minimizes the overlap with other marketing courses. It is an excellent text for undergraduate as well as MBA-level courses. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author : Michael D. Hutt
Publisher :
Page : 749 pages
File Size : 26,7 MB
Release : 1992
Category :
ISBN :
Author : Cram101 Textbook Reviews
Publisher : Academic Internet Pub Incorporated
Page : 628 pages
File Size : 30,8 MB
Release : 2009-09
Category : Education
ISBN : 9781428897762
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780073404332 .
Author : Micheal D. Hutt
Publisher :
Page : pages
File Size : 38,33 MB
Release : 2008
Category :
ISBN : 9788133189571
Author : MICHAEL D. HUTT
Publisher :
Page : 0 pages
File Size : 41,79 MB
Release : 2016
Category :
ISBN : 9781337496476
Author : Michael D. Hutt
Publisher :
Page : 438 pages
File Size : 31,35 MB
Release : 2014
Category : Industrial marketing
ISBN : 9789814510608
"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.
Author : J. Paul Peter
Publisher :
Page : 813 pages
File Size : 47,16 MB
Release : 2006
Category : Marketing
ISBN : 9780071107228
Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
