Book Description
A guide for small business owners who are dissatisfied with the results they get from their current advertising.
Author : Bill Glazer
Publisher : Wordclay
Page : 333 pages
File Size : 19,28 MB
Release : 2009-05
Category : Business & Economics
ISBN : 0982379307
A guide for small business owners who are dissatisfied with the results they get from their current advertising.
Author : Bill Glazer
Publisher : Morgan James Publishing
Page : 269 pages
File Size : 48,48 MB
Release : 2009-05-01
Category : Business & Economics
ISBN : 0982379390
The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
Author : BusinessNews Publishing,
Publisher : Primento
Page : 50 pages
File Size : 49,58 MB
Release : 2014-10-14
Category : Business & Economics
ISBN : 2511017997
The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.
Author : Jon Spoelstra
Publisher : Bard Press
Page : 371 pages
File Size : 24,76 MB
Release : 2011-02-16
Category : Business & Economics
ISBN : 188516775X
Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.
Author : Bill Glazer
Publisher :
Page : 380 pages
File Size : 39,66 MB
Release : 2018-01-26
Category : Business & Economics
ISBN : 9781988179384
A guide for business owners who want to change their good business to a great business.
Author : Jon Spoelstra
Publisher : Wildcat Publishing Company
Page : 0 pages
File Size : 15,49 MB
Release : 2001
Category : Marketing
ISBN : 9781885167507
One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.
Author : Al Lautenslager
Publisher : Entrepreneur Press
Page : 210 pages
File Size : 20,57 MB
Release : 2014
Category : Business & Economics
ISBN : 1599185350
"Successful marketer Al Lautenslager takes business owners into the crowded houses of traditional and online marketing and reveals simple marketing truths to elevate their product, service, or brand above the noise, exciting their audience to take notice, take action, and get their peers, friends, fans, and followers to do the same"--
Author : Linda Swindling
Publisher : Berrett-Koehler Publishers
Page : 175 pages
File Size : 39,62 MB
Release : 2017-06-05
Category : Business & Economics
ISBN : 1523082739
Stop Holding Yourself Back—It's Time to Go Ask! The strongest relationships, top sales groups, and most successful organizations have one thing in common: people who have the courage to ask outrageously. This doesn't mean being obnoxious or taking advantage of people. It means not compromising, taking a risk to get what you know you need, not what you think you can get. Based on Linda Swindling's original research and her experience helping people make high-stakes requests in everything from business negotiations to marriage proposals, this book offers proven approaches to improve your asking and boost your chances of success. Whether you are a professional looking for a bigger opportunity, an entrepreneur striving to build a company, a nonprofit seeking funding, or simply a parent or friend wanting a more fulfilling relationship, it's time to make that big ask! Get ready. Your results will surpass your greatest expectations!
Author : Debbie Allen
Publisher : McGraw-Hill Companies
Page : 292 pages
File Size : 16,43 MB
Release : 2006
Category : Business & Economics
ISBN :
To be a successful entrepreneur or small business owner, you must cointinuously promote your product, your service, and yourself. But do you know the most effective strategies for self promotion that will take your business to a higher level? In [this book] you'll discover the super-selling secrets of Mark Victor Hansen, Jim Cathcart, Dan Kennedy, and many other top entrepreneurs. Their advice includes a wealth of low-cost, step-by-step strategies you can use to-:create a powerful brand identitybuild a strong referral base of shameless fansshowcase your expertiseget tons of media attentionmarket yourself shamelessly onlinestand out from the crowd and expose your business to the world.
Author : Josh Nelson
Publisher : Josh Nelson
Page : 252 pages
File Size : 18,49 MB
Release : 2019-10-29
Category : Business & Economics
ISBN : 1703385454
The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals